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Cars, Crossovers Drive Ford's November Share Gain
DEARBORN, Mich., Dec. 1 /PRNewswire-FirstCall/ --
- November car sales up 14 percent versus a year ago and crossovers up 26 percent; Ford, Lincoln and Mercury total U.S. sales were 118,536, essentially equal to year-ago sales
- November retail share higher for the 13th time in 14 months
- All-new Taurus sales up 54 percent versus year-ago levels
- Fusion, Motor Trend magazine's Car of the Year, also was up 54 percent and sets a new full-year sales record
- Fiesta, the company's first global 'ONE Ford' global car, debuts Wednesday at Los Angeles International Auto Show
- Ford announces first quarter 2010 North American production plan
Strengthened car and crossover sales fueled Ford (NYSE: F), Lincoln and Mercury's U.S. sales performance in November. Car sales were up 14 percent and crossovers were up 26 percent for the month, with total sales of 118,536, essentially equal to year-ago sales.
"Consumer demand for our new high-quality, fuel-efficient products is driving Ford's market share gains," said Ken Czubay, Ford vice president, U.S. Marketing Sales and Service. "Customers are rewarding Ford for its new vehicle lineup, featuring new technologies including SYNC, MyKey and Adaptive Cruise Control."
Ford estimates its total market share in November was higher than a year ago and higher than its share in the first 10 months of 2009. Ford's November retail share was up for the 13(th) time in 14 months.
"The Ford plan is working, led by the strength of our product lineup and customer demand for our new cars, utilities and trucks," said Czubay. "Consumers increasingly are noticing that the Ford difference is our great products, our strong business and our leadership in quality, fuel efficiency, safety, smart technologies and value."
November Sales Highlights
- All-new Ford Taurus sales totaled 4,669, up 54 percent versus a year ago. Dealers reported retail sales were nearly double year-ago levels.
- Ford Fusion, recently named Motor Trend magazine's Car of the Year, also posted a sales increase of 54 percent versus year-ago levels. In early November, Fusion set a new full-year sales record. With November results now complete, Fusion year-to-date 2009 sales total 161,819. The previous full-year record, set in 2007, was 149,552.
- Other Ford, Lincoln and Mercury cars posting increases included Ford Focus (up 24 percent) and Mercury Milan (up 40 percent).
- Crossover utilities also posted strong sales increases: Ford Escape was up 51 percent and set a new November sales record; Ford Edge up 27 percent; Mercury Mariner up 5 percent. In addition, sales of the all-new Lincoln MKT crossover totaled 648, its highest sales month to date.
- Ford's new EcoBoost engine technology and hybrid vehicles are winning customers, too. For example, the conquest rate for the Taurus SHO is 60 percent. EcoBoost provides customers up to 20 percent improvement in fuel economy and a 15 percent reduction in emissions versus larger-displacement engines. EcoBoost is standard on the Taurus SHO and available on the Ford Flex, Lincoln MKS and Lincoln MKT.
- Sales of hybrid vehicles totaled 2,361, up 73 percent versus a year ago. Ford hybrid models include the Ford Fusion, Ford Escape, Mercury Milan and Mercury Mariner.
Ford Fiesta
The all-new Fiesta - which debuts Wednesday at the Los Angeles International Auto Show - will further grow Ford's car lineup. This new entry in the U.S. - available in four- and five-door body styles - will set a new small car benchmark for fuel economy, safety, connectivity and powertrain technology in its segment.
North American Production
Ford plans to build 550,000 vehicles in the first quarter 2010, an increase of 201,000 units (58 percent) compared with the first quarter 2009.
Ford's fourth quarter production plan is unchanged from the previous forecast of 570,000 vehicles.
Note: The sales data included in this release and the accompanying tables are based largely on data reported by dealers representing their sales to retail and fleet customers.
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 200,000 employees and about 90 plants worldwide, the company's automotive brands include Ford, Lincoln, Mercury and Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.ford.com.
FORD MOTOR COMPANY NOVEMBER 2009 U.S. SALES
-------------------------------------------
November Year-To-Date
-------- % ------------ %
2009 2008 Change 2009 2008 Change
---- ---- ------ ---- ---- ------
Sales By Brand
Ford 105,133 103,055 2.0 1,286,573 1,571,543 -18.1
Lincoln 6,409 8,019 -20.1 72,380 98,242 -26.3
Mercury 6,994 7,744 -9.7 82,918 111,375 -25.6
----- ----- ------ -------
Total
Ford,
Lincoln
and
Mercury 118,536 118,818 -0.2 1,441,871 1,781,160 -19.0
Volvo 4,631 4,404 5.2 55,797 68,149 -18.1
----- ----- ------ ------
Total
Ford
Motor
Company 123,167 123,222 0.0 1,497,668 1,849,309 -19.0
Ford, Lincoln
and Mercury
Sales By Type
Cars 42,479 37,272 14.0 534,476 628,878 -15.0
Crossover
Utility
Vehicles 27,720 22,016 25.9 320,060 340,471 -6.0
Sport
Utility
Vehicles 8,381 10,586 -20.8 82,521 148,084 -44.3
Trucks
and
Vans 39,956 48,944 -18.4 504,814 663,727 -23.9
------ ------ ------- -------
Total
Trucks 76,057 81,546 -6.7 907,395 1,152,282 -21.3
------ ------ ------- ---------
Total
Vehicles 118,536 118,818 -0.2 1,441,871 1,781,160 -19.0
FORD BRAND NOVEMBER 2009 U.S. SALES
-----------------------------------
November Year-To-Date
-------- % ------------ %
2009 2008 Change 2009 2008 Change
---- ---- ------ ---- ---- ------
Crown
Victoria 2,159 2,934 -26.4 30,617 45,550 -32.8
Taurus 4,669 3,040 53.6 38,361 49,207 -22.0
Fusion 13,774 8,914 54.5 161,819 137,295 17.9
Focus 10,196 8,194 24.4 146,228 184,152 -20.6
Mustang 3,627 3,667 -1.1 60,096 87,224 -31.1
----- ----- ------ ------
Ford
Cars 34,425 26,749 28.7 437,121 503,428 -13.2
Flex 2,025 2,203 -8.1 34,083 11,772 189.5
Edge 6,461 5,080 27.2 79,085 104,861 -24.6
Escape 15,149 10,019 51.2 153,888 145,577 5.7
Taurus X 23 1,234 -98.1 6,050 22,141 -72.7
--- ----- ----- ------
Ford
Crossover
Utility
Vehicles 23,658 18,536 27.6 273,106 284,351 -4.0
Expedition 2,654 4,371 -39.3 26,099 51,290 -49.1
Explorer 4,440 4,763 -6.8 45,578 73,093 -37.6
----- ----- ------ ------
Ford
Sport
Utility
Vehicles 7,094 9,134 -22.3 71,677 124,383 -42.4
F-Series 30,494 37,911 -19.6 365,416 473,933 -22.9
Ranger 3,271 3,311 -1.2 51,097 62,017 -17.6
Econoline/
Club
Wagon 4,705 6,915 -32.0 77,179 116,763 -33.9
Transit
Connect 1,165 0 NA 6,842 0 NA
Low Cab
Forward 15 34 -55.9 224 809 -72.3
Heavy
Trucks 306 465 -34.2 3,911 5,859 -33.2
--- --- ----- -----
Ford
Trucks
and
Vans 39,956 48,636 -17.8 504,669 659,381 -23.5
------ ------ ------- -------
Ford
Brand 105,133 103,055 2.0 1,286,573 1,571,543 -18.1
LINCOLN BRAND NOVEMBER 2009 U.S. SALES
--------------------------------------
November Year-To-Date
-------- % ------------ %
2009 2008 Change 2009 2008 Change
---- ---- ------ ---- ---- ------
MKS 1,426 1,958 -27.2 15,387 10,882 41.4
MKZ 1,733 1,805 -4.0 19,891 28,028 -29.0
Town Car 454 1,454 -68.8 9,509 14,285 -33.4
MKX 1,364 1,526 -10.6 19,427 26,962 -27.9
MKT 648 0 NA 1,722 0 NA
Navigator 784 968 -19.0 6,299 13,739 -54.2
Mark LT 0 308 -100.0 145 4,346 -96.7
--- --- --- -----
Lincoln
Brand 6,409 8,019 -20.1 72,380 98,242 -26.3
MERCURY BRAND NOVEMBER 2009 U.S. SALES
--------------------------------------
November Year-To-Date
-------- % ------------ %
2009 2008 Change 2009 2008 Change
---- ---- ------ ---- ---- ------
Grand
Marquis 2,116 2,437 -13.2 21,301 27,495 -22.5
Sable 38 1,230 -96.9 6,192 15,586 -60.3
Milan 2,287 1,639 39.5 25,075 29,174 -14.1
Mariner 2,050 1,954 4.9 25,805 29,158 -11.5
Mountaineer 503 484 3.9 4,545 9,962 -54.4
--- --- ----- -----
Mercury
Brand 6,994 7,744 -9.7 82,918 111,375 -25.6
VOLVO BRAND NOVEMBER 2009 U.S. SALES
------------------------------------
November Year-To-Date
-------- % ------------ %
2009 2008 Change 2009 2008 Change
---- ---- ------ ---- ---- ------
S40 643 622 3.4 7,354 9,260 -20.6
V50 181 166 9.0 2,039 1,723 18.3
S60 35 431 -91.9 5,870 8,700 -32.5
S80 581 844 -31.2 7,580 10,079 -24.8
V70 110 191 -42.4 1,652 3,003 -45.0
XC60 1,098 0 NA 7,882 0 NA
XC70 395 504 -21.6 5,268 8,708 -39.5
XC90 969 1,145 -15.4 9,193 17,338 -47.0
C70 332 216 53.7 4,957 5,358 -7.5
C30 287 285 0.7 4,002 3,980 0.6
--- --- ----- -----
Volvo
Brand 4,631 4,404 5.2 55,797 68,149 -18.1
SOURCE Ford Motor Company
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