2014

Cars.com Analyst Forecasts Highest May SAAR Since 2007 GM market share dips through recall as Chrysler sees impressive 15% YoY increase in sales

CHICAGO, May 28, 2014 /PRNewswire/ -- Cars.com forecasts total May sales will hit 1,541,462 units, up 6.9 percent year-over-year and up 11 percent from April. A SAAR of 16.1 million new-car sales is expected for May, an increase of 4.1 percent from this time last year and an increase of 0.4 percent month-over-month. This would mark the highest May SAAR since 2007.

"Retail sales were very healthy for nearly all brands in May, fueled by attractive incentives and a great selection of new models for consumers," said Jesse Toprak, chief analyst for Cars.com. "Among major manufacturers, Chrysler had the most impressive performance with a nearly 15 percent year-over -year increase in sales, largely due to the robust growth of its Jeep brand. We expect the SAAR for the rest of the year to track between 16 and 16.5 million units, finishing 2014 with approximately 16.1 million total new light vehicle sales."

Amidst record-setting recalls, GM is expected to see only a modest 3.4 percent increase in month-over month sales. As a result, in part, the brand is projected to lose 1.3 percent of its U.S. market share, compared to the previous month.

Retail sales are projected to account for 81 percent of total automotive sales this month, down 0.5 percent from April and up 1.2 percent from May of last year.

Automotive sales forecasts for May 2014 for the 'Big Eight' manufacturers:

Unit Sales

Manufacturer

May 2014 Sales Forecast

YoY

MoM

Chrysler Group

191,149

14.5%

6.3%

Ford

245,482

1.0%

18.1%

GM

262,679

3.9%

3.4%

Honda

146,840

4.9%

10.9%

Hyundai/Kia

121,361

0.6%

1.3%

Nissan

118,763

3.8%

14.3%

Toyota

218,378

5.0%

9.4%

Volkswagen

55,120

-0.5%

8.5%

Total

1,541,462

6.9%

11.0%

 

 

Market Share

Manufacturer

May 2014 Sales Forecast

Apr-14

May-13

Chrysler Group

12.4%

13.0%

11.6%

Ford

15.9%

15.0%

16.9%

GM

17.0%

18.3%

17.5%

Honda

9.5%

9.5%

9.7%

Hyundai/Kia

7.9%

8.6%

8.4%

Nissan

7.7%

7.5%

7.9%

Toyota

14.2%

14.4%

14.4%

Volkswagen

3.6%

3.7%

3.8%

ABOUT CARS.COM
Cars.com is an award-winning online destination for car shoppers that offers information from consumers and experts to help buyers formulate opinions on what to buy, where to buy and how much to pay for a car. Cars.com offers thousands of new and used vehicle listings, consumer reviews, side-by-side comparison tools, photo galleries, videos, unbiased editorial content and many other tools to take the drama out of car shopping. Cars.com puts millions of car buyers in control of their shopping process with the information they need to make confident buying decisions. Launched in June 1998, Cars.com is a division of Classified Ventures LLC.

SOURCE Cars.com



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