NEW YORK, May 31 /PRNewswire/ -- To celebrate Cartier's second annual
LOVE DAY scheduled for June 8, 2007 and a new collection of LOVE jewelry,
the international luxury goods company will announce its newest celebrity
ambassadors for the Cartier LOVECHARITY bracelet and ring the ceremonial
Opening Bell at NASDAQ.
Since the Cartier LOVE bracelet was introduced more than 30 years ago,
it has become one of the most coveted jewelry designs in the world and the
ultimate symbol of love. Last year, Cartier donated more than $1.2 million
to eight global charities from the sales of its LOVECHARITY bracelet, and
due to the enormous success, this year Cartier will celebrate LOVE DAY with
a new LOVECHARITY bracelet. The company aims to exceed last year's
donations as a number of new celebrities join the endeavor.
"Cartier recognizes the importance of showing love and giving back to
our world. To build upon the huge success of last year, we are excited to
introduce a new LOVECHARITY bracelet to continue our efforts to help raise
funds and awareness for important organizations," said Frederic de Narp,
President and CEO of Cartier North America. "We are thrilled to have the
privilege to partner with such an esteemed group of people who are as
dedicated and passionate as we are about making a difference."
The new LOVECHARITY bracelet features an 18K white gold miniature LOVE
bracelet graced with the word LOVE and accented with two signature screw
motifs. It is set into a knotted silk cord available in various colors,
with each cord designating support of a unique cause. The LOVECHARITY
bracelet is available for $475 with $100 per bracelet benefiting its
corresponding charity. On LOVE DAY, June 8th, 10% of all sales from the
LOVE collection will benefit the partnered organizations.
The new group of prominent ambassadors to join the 2007 endeavor includes:
-- Faith Hill and Tim McGraw for the Neighbor's Keeper Foundation -
chocolate brown bracelet
-- Djimon Hounsou for SOS Children's Villages - deep copper bracelet
-- Eva Mendes for The Art of Elysium - navy bracelet
-- Julianne Moore for the Tuberous Sclerosis Alliance - lavender bracelet
-- Rihanna for Believe - sea foam green bracelet
-- Usher for the New Look Foundation - gold bracelet
-- Rachel Weisz for The Constant Gardener Trust - lilac bracelet
-- Elie Wiesel for The Elie Wiesel Foundation for Humanity - yellow
In addition, all celebrities who participated in last year's
LOVECHARITY bracelet initiative will continue their involvement, with their
bracelets available for purchase until the end of the year. They include:
Rosario Dawson for YouthAIDS (red bracelet); Salma Hayek for the Salma
Hayek Foundation (white bracelet); Scarlett Johansson for U.S.A. Harvest
(baby pink bracelet); Spike Lee for Maurice Kanbar Institute of Film &
Television/Graduate Division/Tisch School of the Arts/NYC (purple
bracelet); Edward Norton for Maasai Wilderness Conservation Trust (green
bracelet); Sarah Jessica Parker for UNICEF (blue bracelet); Liv Tyler for
The Breast Cancer Research Foundation (deep pink bracelet); and Michael
Stipe for Mercy Corps/Gulf Coast Recovery Fund (black bracelet).
On June 8th, Frederic de Narp, President and CEO of Cartier North
America, will preside over the Opening Bell ceremony at NASDAQ.
The Cartier LOVE Collection, including the LOVECHARITY bracelets, is
available in Cartier's 33 boutiques across the U.S. and Canada. For more
information, please visit www.cartier.com or call 1.800.CARTIER.
Cartier, one of the world's leading luxury goods companies, designs,
manufactures and distributes all of Cartier's products. Founded in 1847,
the House of Cartier has long been identified with quality, prestige and
history and has served as crown jeweler to 19 royal houses. In North
America, 33 boutiques market a broad range of luxury products including
jewelry, watches, eyewear, fragrance, writing instruments, lighters,
leather goods and scarves.