Cartier Celebrates Second Annual LOVE DAY on June 8th with New Celebrity Ambassadors and NASDAQ Opening Celebration Faith Hill and Tim McGraw, Djimon Hounsou, Eva Mendes, Julianne Moore,

Rihanna, Usher, Rachel Weisz and Elie Wiesel Named New Cartier LOVECHARITY

Bracelet Ambassadors

    NEW YORK, May 31 /PRNewswire/ -- To celebrate Cartier's second annual
 LOVE DAY scheduled for June 8, 2007 and a new collection of LOVE jewelry,
 the international luxury goods company will announce its newest celebrity
 ambassadors for the Cartier LOVECHARITY bracelet and ring the ceremonial
 Opening Bell at NASDAQ.
     Since the Cartier LOVE bracelet was introduced more than 30 years ago,
 it has become one of the most coveted jewelry designs in the world and the
 ultimate symbol of love. Last year, Cartier donated more than $1.2 million
 to eight global charities from the sales of its LOVECHARITY bracelet, and
 due to the enormous success, this year Cartier will celebrate LOVE DAY with
 a new LOVECHARITY bracelet. The company aims to exceed last year's
 donations as a number of new celebrities join the endeavor.
     "Cartier recognizes the importance of showing love and giving back to
 our world. To build upon the huge success of last year, we are excited to
 introduce a new LOVECHARITY bracelet to continue our efforts to help raise
 funds and awareness for important organizations," said Frederic de Narp,
 President and CEO of Cartier North America. "We are thrilled to have the
 privilege to partner with such an esteemed group of people who are as
 dedicated and passionate as we are about making a difference."
     The new LOVECHARITY bracelet features an 18K white gold miniature LOVE
 bracelet graced with the word LOVE and accented with two signature screw
 motifs. It is set into a knotted silk cord available in various colors,
 with each cord designating support of a unique cause. The LOVECHARITY
 bracelet is available for $475 with $100 per bracelet benefiting its
 corresponding charity. On LOVE DAY, June 8th, 10% of all sales from the
 LOVE collection will benefit the partnered organizations.
     The new group of prominent ambassadors to join the 2007 endeavor includes:
     -- Faith Hill and Tim McGraw for the Neighbor's Keeper Foundation -
        chocolate brown bracelet
     -- Djimon Hounsou for SOS Children's Villages - deep copper bracelet
     -- Eva Mendes for The Art of Elysium - navy bracelet
     -- Julianne Moore for the Tuberous Sclerosis Alliance - lavender bracelet
     -- Rihanna for Believe - sea foam green bracelet
     -- Usher for the New Look Foundation - gold bracelet
     -- Rachel Weisz for The Constant Gardener Trust - lilac bracelet
     -- Elie Wiesel for The Elie Wiesel Foundation for Humanity - yellow
     In addition, all celebrities who participated in last year's
 LOVECHARITY bracelet initiative will continue their involvement, with their
 bracelets available for purchase until the end of the year. They include:
 Rosario Dawson for YouthAIDS (red bracelet); Salma Hayek for the Salma
 Hayek Foundation (white bracelet); Scarlett Johansson for U.S.A. Harvest
 (baby pink bracelet); Spike Lee for Maurice Kanbar Institute of Film &
 Television/Graduate Division/Tisch School of the Arts/NYC (purple
 bracelet); Edward Norton for Maasai Wilderness Conservation Trust (green
 bracelet); Sarah Jessica Parker for UNICEF (blue bracelet); Liv Tyler for
 The Breast Cancer Research Foundation (deep pink bracelet); and Michael
 Stipe for Mercy Corps/Gulf Coast Recovery Fund (black bracelet).
     On June 8th, Frederic de Narp, President and CEO of Cartier North
 America, will preside over the Opening Bell ceremony at NASDAQ.
     The Cartier LOVE Collection, including the LOVECHARITY bracelets, is
 available in Cartier's 33 boutiques across the U.S. and Canada. For more
 information, please visit or call 1.800.CARTIER.
     Cartier, one of the world's leading luxury goods companies, designs,
 manufactures and distributes all of Cartier's products. Founded in 1847,
 the House of Cartier has long been identified with quality, prestige and
 history and has served as crown jeweler to 19 royal houses. In North
 America, 33 boutiques market a broad range of luxury products including
 jewelry, watches, eyewear, fragrance, writing instruments, lighters,
 leather goods and scarves.

SOURCE Cartier

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