NEW YORK, June 13 /PRNewswire/ -- Cartoon Network's worldwide consumer
products division Cartoon Network Enterprises (CNE) today announced an
exclusive, long-term global partnership with the world's leading toy
company, Mattel, Inc. (NYSE: MAT), for a multi-year, multi-property deal.
The master toy license agreement covers original Cartoon Network properties
for the 6 to 11 age group and also carries a first-look option on all newly
created original series and programming.
"We are pleased to be aligning the Cartoon Network brand with one of
the world's largest and most respected toy companies, setting the stage for
great success in the all important toy and games category," said David
Levy, President of Turner Entertainment Sales and Marketing. "We've always
had a very strong relationship with Mattel as an advertiser and now we are
extending that into consumer products. This will enhance the brands of both
companies by combining our assets as a leading entertainment company with
their expertise in the global toy market."
"We're confident that combining Cartoon Network's strength in creating
original, quality programming with Mattel's expertise in developing
innovative products will engage kids in new ways," said Neil Friedman,
President of Mattel Brands. "By leveraging the Cartoon Network brand as
well as their original content, we're opening up a whole new type of
creative and licensing partnership."
Under the agreement, Mattel will have licensing rights to multiple toy
and games categories including vehicles, action figures, playsets,
role-play, board games, puzzles, and youth electronics items for the
Cartoon Network brand as well as shows including Fosters Home for Imaginary
Friends, The Powerpuff Girls, Camp Lazlo, Ed, Edd n Eddy, The Grim
Adventures of Billy & Mandy, the newly launched My Gym Partner's a Monkey
and The Life & Times of Juniper Lee. Existing relationships for other
original series will remain unaffected by the deal.
In 2007, the first product lines to come to market under the agreement
will be toys based on one of Cartoon Network's most successful series, the
Emmy(R)-winning Foster's Home for Imaginary Friends, created by Craig
McCracken, the visionary behind The Powerpuff Girls. Products for Ed, Edd n
Eddy, Camp Lazlo and The Grim Adventures of Billy & Mandy will also debut
Mattel, Inc., is the worldwide leader in the design, manufacture and
marketing of toys and family products. With worldwide headquarters in El
Segundo, Calif., Mattel employs more than 25,000 people in 42 countries and
sells products in more than 150 nations throughout the world. The Mattel
vision is to be the world's premier toy brands -- today and tomorrow.
Cartoon Network Enterprises (CNE), the global branding and
merchandising arm of Cartoon Network, is charged with building consumer
product franchises for Cartoon Network, its brands and characters from the
channel's growing library of award-winning original programming. The
division currently offers consumer product programs for an array of marquee
animation franchises including Foster's Home for Imaginary Friends, Ben 10,
The Powerpuff Girls, Ed, Edd n Eddy, Hi Hi Puffy AmiYumi, My Gym Partner is
a Monkey, Camp Lazlo, The Grim Adventures of Billy and Mandy, Adult Swim
Cartoon Network (CartoonNetwork.com), currently seen in more than 89
million U.S. homes and 160 countries around the world, is Turner
Broadcasting System, Inc.'s ad-supported cable service offering the best in
original, acquired and classic animated entertainment for kids and
families. Overnight from 11 p.m.-6 a.m. (ET, PT) Sunday-Thursday, Cartoon
Network shares its channel space with Adult Swim, a late-night destination
showcasing original and acquired animation for young adults 18-34.
Turner Broadcasting System, Inc., a Time Warner company, is a major
producer of news and entertainment product around the world and the leading
provider of programming for the basic cable industry.
SOURCE Cartoon Network