Cartridge World Makes At-Home Digital Photo Printing Affordable and Convenient This Holiday Season

Refilled ink cartridges cut cost of do-it-yourself photo printing by

50 percent

Nov 15, 2005, 00:00 ET from Cartridge World

    EMERYVILLE, Calif., Nov. 15 /PRNewswire/ -- Digital cameras will be hot-
 selling gifts for the holidays and consumers will be faced with finding
 convenient options for printing their digital photos while staying within
 their personal budgets.
     Cartridge World, the world's largest retailer of ink refilling and
 recycling services, offers amateur and professional photographers alike the
 ability to refill existing printer cartridges for up to 50 percent less than
 the price of buying new branded cartridges -- dramatically cutting the cost of
 printing photos at home.
     "With the holiday season quickly approaching, it's easy to take thousands
 of photos at family gatherings or on vacation and leave them on a memory card
 or hard drive. Unfortunately, home computers crash, and cherished images have
 a chance of being lost forever," said Burt Yarkin, CEO of Cartridge World
 North America. "We don't want our customers to avoid printing photos because
 of the perceived high cost of printer cartridges. We want people to have the
 freedom to print as many photos as they want without worrying about wasting
     Cartridge World helps customers keep photo printing expenses low by making
 printer ink affordable.  Using Cartridge World's refilled cartridges costs
 only 14 cents to print a standard 4-by-6-inch photo as opposed to using
 options such as at 19 cents to 29 cents, Costco at 17 cents, or
 on an Epson printer at 28 cents per photo. Refilled cartridges can also
 increase savings as the photo size enlarges.
     "The most convenient way to print is at home," added Yarkin. "With
 Cartridge World cartridges, customers can print quality digital photos
 instantly without the hassle of leaving home, ordering prints or paying for
 shipping and handling."
     Customers can bring their empty name-brand ink and toner cartridges into
 Cartridge World locations and have them refilled while they wait, swap out an
 original cartridge, or purchase one already refilled. The refill process is
 quick, offers a 100 percent money-back guarantee on quality and longevity, and
 at the same time, helps save the environment by keeping empty cartridges out
 of landfills.
     Cartridge World has rapidly gained the reputation as "the" retail
 cartridge refilling service provider in nearly every global market. A brick-
 and-mortar concept, Cartridge World locations are quickly becoming commonplace
 throughout the United States. More than 275 Cartridge World locations are open
 across the nation with a total of 500 stores projected to open by spring 2006.
     About Cartridge World
     Cartridge World was founded in South Australia in 1997 and is currently
 the world's largest cartridge refilling franchise.  In addition to providing
 refill services, Cartridge World's 1000 locations in 27 countries worldwide
 deal in compatible and original manufacturer cartridges for inkjet printers,
 laser printers, fax machines and photocopiers as well as additional supplies
 for fax machines and copiers.  For more information, please call
 (866) 4-RELOAD or visit .
     Contact: Lana Simon, Fishman Public Relations, 847.945.1300 x 225,

SOURCE Cartridge World