Cartridge World Offers Cost-Effective Option for Printing Digital Photos

Ink Refilling Concept 'Develops' Reputation in Digital Photography Industry

Feb 10, 2005, 00:00 ET from Cartridge World

    EMERYVILLE, Calif., Feb. 10 /PRNewswire/ -- Cartridge World North America
 today announced plans to promote the printing of digital photos and educate
 consumers about the ease and affordability of maintaining photo albums.
     Cartridge World is the largest cartridge refilling service, allowing
 customers to refill their printer cartridges with as much ease as they refill
 the gas tanks of their cars.  This process typically costs consumers 50
 percent less than brand new cartridges.
     With an estimated 54 million digital cameras in the hands of consumers,
 film cameras have taken a backseat to its digital counterpart for the first
 time in history, creating an increased demand for affordable printer
 consumables such as ink and paper.
     Additionally, recent surveys suggest that only 13 percent of digital
 images end up on paper, compared to 98 percent of film images.  Leading the
 trend, Cartridge World is proactively addressing the misconception of costly
 home printing of digital photos.
     "We want people to have the ability to print as many photos as they want
 without being worried about cost," said Burt Yarkin, CEO of Cartridge World
 North America.  "With an affordable service like Cartridge World, customers
 can print their digital photos at home for the same price as having a roll of
 film developed at the store."
     Customers can bring their empty ink and toner cartridges from HP, Canon,
 or other printer manufacturers into Cartridge World locations and have them
 refilled while they wait. The process takes about 10 minutes and can be done
 for half the cost of buying a new branded cartridge.
     A brick-and-mortar concept, Cartridge World locations are quickly becoming
 commonplace throughout the United States.  More than 125 Cartridge World
 locations are open across the nation with another 150 under construction.
     Cartridge World was founded in South Australia in 1991 and is currently
 the world's largest cartridge refilling franchise.  In addition to providing
 refill services, Cartridge World's more than 750 locations worldwide deal in
 compatible and original manufacturer cartridges for inkjet printers, laser
 printers, fax machines and photocopiers as well as additional supplies for fax
 machines and copiers.  For more information, contact Burt Yarkin at
 (866) 4-RELOAD or visit .
     Contact: Sherri Fishman, Fishman Public Relations, 847.945.1300,

SOURCE Cartridge World