Cause for Alarm: New Parents May Overlook Deadly Threat When Childproofing Their Homes
MEBANE, N.C., Sept. 12 /PRNewswire/ -- When it comes to baby safety, a new survey shows that new and expectant parents may underestimate the deadliest threat in their home. Only 11 percent of parents surveyed by Kelton Research believe that a home fire is more likely to occur than a baby falling or being poisoned. While falls occur more often, fires are more deadly. Fires and burns are the leading cause of unintentional home injury deaths for children over age 1, and the second leading cause for infants, according to the Home Safety Council's State of Home Safety in America. "New parents undoubtedly have safety on their minds," said Meri-K Appy, president of the Home Safety Council. "However, the misplaced concerns revealed in this survey show a greater need for educating them about the risk their baby could face regarding fire and burns. Because a fire can happen at any time, parents need to incorporate fire safety into their childproofing plans." The Home Safety Council and Kidde commissioned this survey, which asked about preparations for a child. Nearly two-thirds of respondents believe their home is as safe as possible. Yet, while most parents had childproofed cabinets, put up safety gates and locked poisons away, fewer had installed extra smoke and carbon monoxide (CO) alarms. Additionally, 78 percent of parents surveyed had never conducted a home fire drill. The National Fire Protection Association reports a home fire occurs about every 80 seconds in America, and children under age five face nearly twice the risk of dying than adults. A working smoke alarm cuts your risk of dying in a fire almost in half. "Families have on average three minutes from the time a smoke alarm sounds to escape a home fire," said Chris Rovenstine, vice president for Kidde Residential and Commercial. "That's why parents must take steps to help protect their family, including installing working smoke and CO alarms in sleeping areas, having fire extinguishers within reach and developing and practicing a fire escape plan." As part of Baby Safety Month, Kidde and Babies "R" Us will hold complimentary "Safe Home, Safe Baby" clinics at Babies "R" Us on Saturday, September 15, 2007. The Home Safety Council will provide childproofing tips on the top home dangers for infants. "New and expectant parents rely on us for the products and information they need to keep their babies safe and healthy, and we take that responsibility very seriously," said Janet Taake, senior vice president, general merchandise manager, Babies "R" Us. "When a baby comes home for the first time, parents need to make sure the rest of the home is as ready as the nursery. Partnering with Kidde and the Home Safety Council for our essential 'Safe Home, Safe Baby' clinics will provide our guests with the expert information they need to make their homes safe for the babies and children in their lives." Kidde smoke and CO alarms are available in Babies "R" Us stores. For more information on this survey, childproofing tips and a safety clinic schedule, visit http://www.SafeHomeSafeBaby.com. About Kidde As the world's largest manufacturer of fire safety products, Kidde's mission is to provide solutions that protect people and property from the effects of fire and its related hazards. Based in Mebane, NC, Kidde is part of UTC Fire & Security, a leading global supplier of fire safety and security services serving government, industrial, commercial and retail industries with brand names such as Kidde, Chubb and others. UTC Fire & Security is a division of United Technologies Corporation (NYSE: UTX) a diversified company that provides high technology products and services to the aerospace and commercial building industries worldwide. For more information, visit http://www.kidde.com. About Babies 'R' Us Babies "R" Us is the nation's premier baby products retailer and specialty store chain and a leader in the juvenile industry. Since opening its first store in Westbury, NY in early 1996, the company has grown to 256 locations nationwide. Babies "R" Us features a wide selection of products for newborns and infants, including cribs and furniture, car seats, strollers, formula, diapers, health and beauty aids, bedding, clothing for preemies through size 48 months, toys, and plenty of gift ideas in store and online at http://www.Babiesrus.com. About the Home Safety Council The Home Safety Council is a 501 (c)(3) nonprofit organization dedicated to helping prevent the nearly 21 million medical visits that occur on average each year from unintentional injuries in the home. Through national programs and partners across America, the Home Safety Council works to educate and empower families to take actions that help keep them safer in and around their homes. To learn more about the Council's programs, partnerships and resources, visit the Home Safety Council at http://www.homesafetycouncil.org. Kidde has been a long-time supporter of the programs and activities of the Home Safety Council. Survey Methodological Notes: The Kidde Survey was conducted by Kelton Research between June 20 and June 27, 2007, via telephone of expectant and new parents over the age of 18. Quotas are set to ensure reliable and accurate representation of the total U.S. population age 18 and above. Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. In this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 4.9 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.
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