MEBANE, N.C., Sept. 12 /PRNewswire/ -- When it comes to baby safety, a
new survey shows that new and expectant parents may underestimate the
deadliest threat in their home. Only 11 percent of parents surveyed by
Kelton Research believe that a home fire is more likely to occur than a
baby falling or being poisoned. While falls occur more often, fires are
more deadly. Fires and burns are the leading cause of unintentional home
injury deaths for children over age 1, and the second leading cause for
infants, according to the Home Safety Council's State of Home Safety in
"New parents undoubtedly have safety on their minds," said Meri-K Appy,
president of the Home Safety Council. "However, the misplaced concerns
revealed in this survey show a greater need for educating them about the
risk their baby could face regarding fire and burns. Because a fire can
happen at any time, parents need to incorporate fire safety into their
The Home Safety Council and Kidde commissioned this survey, which asked
about preparations for a child. Nearly two-thirds of respondents believe
their home is as safe as possible. Yet, while most parents had childproofed
cabinets, put up safety gates and locked poisons away, fewer had installed
extra smoke and carbon monoxide (CO) alarms. Additionally, 78 percent of
parents surveyed had never conducted a home fire drill.
The National Fire Protection Association reports a home fire occurs
about every 80 seconds in America, and children under age five face nearly
twice the risk of dying than adults. A working smoke alarm cuts your risk
of dying in a fire almost in half.
"Families have on average three minutes from the time a smoke alarm
sounds to escape a home fire," said Chris Rovenstine, vice president for
Kidde Residential and Commercial. "That's why parents must take steps to
help protect their family, including installing working smoke and CO alarms
in sleeping areas, having fire extinguishers within reach and developing
and practicing a fire escape plan."
As part of Baby Safety Month, Kidde and Babies "R" Us will hold
complimentary "Safe Home, Safe Baby" clinics at Babies "R" Us on Saturday,
September 15, 2007. The Home Safety Council will provide childproofing tips
on the top home dangers for infants.
"New and expectant parents rely on us for the products and information
they need to keep their babies safe and healthy, and we take that
responsibility very seriously," said Janet Taake, senior vice president,
general merchandise manager, Babies "R" Us. "When a baby comes home for the
first time, parents need to make sure the rest of the home is as ready as
the nursery. Partnering with Kidde and the Home Safety Council for our
essential 'Safe Home, Safe Baby' clinics will provide our guests with the
expert information they need to make their homes safe for the babies and
children in their lives."
Kidde smoke and CO alarms are available in Babies "R" Us stores.
For more information on this survey, childproofing tips and a safety
clinic schedule, visit http://www.SafeHomeSafeBaby.com.
As the world's largest manufacturer of fire safety products, Kidde's
mission is to provide solutions that protect people and property from the
effects of fire and its related hazards. Based in Mebane, NC, Kidde is part
of UTC Fire & Security, a leading global supplier of fire safety and
security services serving government, industrial, commercial and retail
industries with brand names such as Kidde, Chubb and others. UTC Fire &
Security is a division of United Technologies Corporation (NYSE: UTX) a
diversified company that provides high technology products and services to
the aerospace and commercial building industries worldwide. For more
information, visit http://www.kidde.com.
About Babies 'R' Us
Babies "R" Us is the nation's premier baby products retailer and
specialty store chain and a leader in the juvenile industry. Since opening
its first store in Westbury, NY in early 1996, the company has grown to 256
locations nationwide. Babies "R" Us features a wide selection of products
for newborns and infants, including cribs and furniture, car seats,
strollers, formula, diapers, health and beauty aids, bedding, clothing for
preemies through size 48 months, toys, and plenty of gift ideas in store
and online at http://www.Babiesrus.com.
About the Home Safety Council
The Home Safety Council is a 501 (c)(3) nonprofit organization
dedicated to helping prevent the nearly 21 million medical visits that
occur on average each year from unintentional injuries in the home. Through
national programs and partners across America, the Home Safety Council
works to educate and empower families to take actions that help keep them
safer in and around their homes. To learn more about the Council's
programs, partnerships and resources, visit the Home Safety Council at
http://www.homesafetycouncil.org. Kidde has been a long-time supporter of
the programs and activities of the Home Safety Council.
Survey Methodological Notes:
The Kidde Survey was conducted by Kelton Research between June 20 and
June 27, 2007, via telephone of expectant and new parents over the age of
18. Quotas are set to ensure reliable and accurate representation of the
total U.S. population age 18 and above. Results of any sample are subject
to sampling variation. The magnitude of the variation is measurable and is
affected by the number of interviews and the level of the percentages
expressing the results. In this particular study, the chances are 95 in 100
that a survey result does not vary, plus or minus, by more than 4.9
percentage points from the result that would be obtained if interviews had
been conducted with all persons in the universe represented by the sample.