Cause for Alarm: New Parents May Overlook Deadly Threat When Childproofing Their Homes

Sep 12, 2007, 01:00 ET from Kidde

    MEBANE, N.C., Sept. 12 /PRNewswire/ -- When it comes to baby safety, a
 new survey shows that new and expectant parents may underestimate the
 deadliest threat in their home. Only 11 percent of parents surveyed by
 Kelton Research believe that a home fire is more likely to occur than a
 baby falling or being poisoned. While falls occur more often, fires are
 more deadly. Fires and burns are the leading cause of unintentional home
 injury deaths for children over age 1, and the second leading cause for
 infants, according to the Home Safety Council's State of Home Safety in
     "New parents undoubtedly have safety on their minds," said Meri-K Appy,
 president of the Home Safety Council. "However, the misplaced concerns
 revealed in this survey show a greater need for educating them about the
 risk their baby could face regarding fire and burns. Because a fire can
 happen at any time, parents need to incorporate fire safety into their
 childproofing plans."
     The Home Safety Council and Kidde commissioned this survey, which asked
 about preparations for a child. Nearly two-thirds of respondents believe
 their home is as safe as possible. Yet, while most parents had childproofed
 cabinets, put up safety gates and locked poisons away, fewer had installed
 extra smoke and carbon monoxide (CO) alarms. Additionally, 78 percent of
 parents surveyed had never conducted a home fire drill.
     The National Fire Protection Association reports a home fire occurs
 about every 80 seconds in America, and children under age five face nearly
 twice the risk of dying than adults. A working smoke alarm cuts your risk
 of dying in a fire almost in half.
     "Families have on average three minutes from the time a smoke alarm
 sounds to escape a home fire," said Chris Rovenstine, vice president for
 Kidde Residential and Commercial. "That's why parents must take steps to
 help protect their family, including installing working smoke and CO alarms
 in sleeping areas, having fire extinguishers within reach and developing
 and practicing a fire escape plan."
     As part of Baby Safety Month, Kidde and Babies "R" Us will hold
 complimentary "Safe Home, Safe Baby" clinics at Babies "R" Us on Saturday,
 September 15, 2007. The Home Safety Council will provide childproofing tips
 on the top home dangers for infants.
     "New and expectant parents rely on us for the products and information
 they need to keep their babies safe and healthy, and we take that
 responsibility very seriously," said Janet Taake, senior vice president,
 general merchandise manager, Babies "R" Us. "When a baby comes home for the
 first time, parents need to make sure the rest of the home is as ready as
 the nursery. Partnering with Kidde and the Home Safety Council for our
 essential 'Safe Home, Safe Baby' clinics will provide our guests with the
 expert information they need to make their homes safe for the babies and
 children in their lives."
     Kidde smoke and CO alarms are available in Babies "R" Us stores.
     For more information on this survey, childproofing tips and a safety
 clinic schedule, visit
     About Kidde
     As the world's largest manufacturer of fire safety products, Kidde's
 mission is to provide solutions that protect people and property from the
 effects of fire and its related hazards. Based in Mebane, NC, Kidde is part
 of UTC Fire & Security, a leading global supplier of fire safety and
 security services serving government, industrial, commercial and retail
 industries with brand names such as Kidde, Chubb and others. UTC Fire &
 Security is a division of United Technologies Corporation (NYSE:   UTX) a
 diversified company that provides high technology products and services to
 the aerospace and commercial building industries worldwide. For more
 information, visit
     About Babies 'R' Us
     Babies "R" Us is the nation's premier baby products retailer and
 specialty store chain and a leader in the juvenile industry. Since opening
 its first store in Westbury, NY in early 1996, the company has grown to 256
 locations nationwide. Babies "R" Us features a wide selection of products
 for newborns and infants, including cribs and furniture, car seats,
 strollers, formula, diapers, health and beauty aids, bedding, clothing for
 preemies through size 48 months, toys, and plenty of gift ideas in store
 and online at
     About the Home Safety Council
     The Home Safety Council is a 501 (c)(3) nonprofit organization
 dedicated to helping prevent the nearly 21 million medical visits that
 occur on average each year from unintentional injuries in the home. Through
 national programs and partners across America, the Home Safety Council
 works to educate and empower families to take actions that help keep them
 safer in and around their homes. To learn more about the Council's
 programs, partnerships and resources, visit the Home Safety Council at Kidde has been a long-time supporter of
 the programs and activities of the Home Safety Council.
     Survey Methodological Notes:
     The Kidde Survey was conducted by Kelton Research between June 20 and
 June 27, 2007, via telephone of expectant and new parents over the age of
 18. Quotas are set to ensure reliable and accurate representation of the
 total U.S. population age 18 and above. Results of any sample are subject
 to sampling variation. The magnitude of the variation is measurable and is
 affected by the number of interviews and the level of the percentages
 expressing the results. In this particular study, the chances are 95 in 100
 that a survey result does not vary, plus or minus, by more than 4.9
 percentage points from the result that would be obtained if interviews had
 been conducted with all persons in the universe represented by the sample.