See more news releases in: Entertainment, Acquisitions, Mergers and Takeovers
CBS Corporation Acquires 40% of Women's Consumer Network, for $50 Million in Advertising and Promotion
CBS Adds to Growing Internet Portfolio with womensconsumernet.com,
a Web Site Dedicated to Saving Women Time and Money
NEW YORK and WASHINGTON, Sept. 27 /PRNewswire/ -- CBS Corporation
(NYSE: CBS) and Women's Consumer Network, LLC, a privately held company, today
announced that CBS had acquired a 40% stake in Women's Consumer Network. In
exchange, womensconsumernet.com will receive $50 million in advertising,
promotion and other consideration, over a period of five years, across CBS's
media properties, including television, radio and outdoor. Infinity
Broadcasting Corporation (NYSE: INF), a majority-owned subsidiary of CBS
Corporation, will receive a pro rata share of the investment. CBS will hold
two positions on Women's Consumer Network's board of managers.
Women's Consumer Network (WCN) is the first national membership-based
consumer service geared toward women. It went online in November 1998
(http://www.womensconsumernet.com) and plans to launch its re-designed site
next month.
Run by women for women, WCN helps women manage their finances, careers,
families and everyday lives by researching products and services to save time
and find the best value for today's busy women. WCN also uses the combined
buying power of its members to negotiate deep discounts, special deals and
better service. Services evaluated and selected range from mortgages to car
repairs while products range from computers to automobiles. In 85% of U.S.
homes, women are the primary purchasing agents, contributing an estimated
$3.5 trillion to the U.S. economy.
"Women drive our economy as the primary decision-makers on a wide range of
economic activities both in the home and in the workplace, and the Women's
Consumer Network provides topical and relevant information to help its members
make their buying power count," said Mel Karmazin, President and Chief
Executive Officer, CBS Corporation. "We are particularly excited about the
way that WCN can work hand-in-hand with CBS Television, with its strong base
of women viewers, and the Infinity Radio stations, which serve female
listeners across a wide variety of formats. This partnership adds both
dimension and diversity to our Internet portfolio, and we welcome WCN to our
family of new media investments."
"We are delighted by the CBS investment in our ground-breaking venture.
This is a major milestone for the Women's Consumer Network, which is uniquely
positioned in the women's space to build and expand marketing relationships,"
Melissa Moss, founder, President and Chief Executive Officer of the Women's
Consumer Network, said. "With CBS, we will have new opportunities to reach
even more women with our valuable time and money saving benefits.
Furthermore, as membership expands, so will our combined buying power, which
will allow us to negotiate even better deals for our members."
Women's Consumer Network complements other online women's services by
linking information on quality products and services as well as demonstrating
comparative research criteria.
CBS currently has Internet investments in SportsLine USA, Inc.
(Nasdaq: SPLN), MarketWatch.com, Inc. (Nasdaq: MKTW), StoreRunner, Inc.,
Office.com, Inc., ThirdAge.com, Inc., Medscape, Inc., Wrenchhead.com, Inc.,
Switchboard Incorporated and Jobs.com, Inc.
CBS Corporation, the world's largest pure-play media company, is composed
of CBS Television, Cable and a majority stake in Infinity Broadcasting
Corporation, its radio and outdoor business. CBS Television is comprised of
the CBS Television Network and 15 CBS owned television stations, seven of
which are in the Top 10 markets. CBS Cable consists of two country networks
and regional sports operations. Infinity Broadcasting Corporation operates
163 radio stations and TDI, the Company's outdoor business. Infinity recently
entered into an agreement to acquire Outdoor Systems, Inc. On
September 7, 1999, CBS Corporation and Viacom Inc. (NYSE: VIA) announced that
they had entered into a merger agreement.
Launched in 1998 by Melissa Moss and run by women for women, the
innovative Women's Consumer Network (WCN) is a for-profit, national membership
organization based in Washington, D.C. The WCN helps women manage their
finances, careers, families and everyday lives by researching products and
services to save time and find the best value for today's busy women. WCN
also uses the combined buying power of its members to negotiate deep
discounts, special deals and better service. Services evaluated and selected
range from mortgages to car repairs while products range from computers to
pantyhose. Membership is $24 annually or $21.95 if consumers join on the
Internet. For additional information, please visit the WCN website at
http://www.womensconsumernet.com or call our toll-free number 888-WCN-2221.
Note: Certain statements in this press release constitute
"forward-looking statements" within the meaning of the Private Securities
Litigation Reform Act of 1995. Such forward-looking statements involve known
and unknown risks, uncertainties and other factors which may cause the actual
results, performance or achievements of CBS to be materially different from
any future results, performance or achievements expressed or implied by such
forward-looking statements. Reference is made to the Company's Annual Report
on Form 10-K for the 1998 year and subsequent reports filed with the
Securities and Exchange Commission for additional information concerning such
risks and uncertainties.
SOURCE CBS Corporation
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