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CBS Corporation Acquires 40% of Women's Consumer Network, for $50 Million in Advertising and Promotion

 
 

CBS Adds to Growing Internet Portfolio with womensconsumernet.com,

a Web Site Dedicated to Saving Women Time and Money



    NEW YORK and WASHINGTON, Sept. 27 /PRNewswire/ -- CBS Corporation
 (NYSE:   CBS) and Women's Consumer Network, LLC, a privately held company, today
 announced that CBS had acquired a 40% stake in Women's Consumer Network.  In
 exchange, womensconsumernet.com will receive $50 million in advertising,
 promotion and other consideration, over a period of five years, across CBS's
 media properties, including television, radio and outdoor.  Infinity
 Broadcasting Corporation (NYSE:   INF), a majority-owned subsidiary of CBS
 Corporation, will receive a pro rata share of the investment.  CBS will hold
 two positions on Women's Consumer Network's board of managers.
     Women's Consumer Network (WCN) is the first national membership-based
 consumer service geared toward women.  It went online in November 1998
 (http://www.womensconsumernet.com) and plans to launch its re-designed site
 next month.
     Run by women for women, WCN helps women manage their finances, careers,
 families and everyday lives by researching products and services to save time
 and find the best value for today's busy women.  WCN also uses the combined
 buying power of its members to negotiate deep discounts, special deals and
 better service.  Services evaluated and selected range from mortgages to car
 repairs while products range from computers to automobiles.  In 85% of U.S.
 homes, women are the primary purchasing agents, contributing an estimated
 $3.5 trillion to the U.S. economy.
     "Women drive our economy as the primary decision-makers on a wide range of
 economic activities both in the home and in the workplace, and the Women's
 Consumer Network provides topical and relevant information to help its members
 make their buying power count," said Mel Karmazin, President and Chief
 Executive Officer, CBS Corporation.  "We are particularly excited about the
 way that WCN can work hand-in-hand with CBS Television, with its strong base
 of women viewers, and the Infinity Radio stations, which serve female
 listeners across a wide variety of formats.  This partnership adds both
 dimension and diversity to our Internet portfolio, and we welcome WCN to our
 family of new media investments."
     "We are delighted by the CBS investment in our ground-breaking venture.
 This is a major milestone for the Women's Consumer Network, which is uniquely
 positioned in the women's space to build and expand marketing relationships,"
 Melissa Moss, founder, President and Chief Executive Officer of the Women's
 Consumer Network, said.  "With CBS, we will have new opportunities to reach
 even more women with our valuable time and money saving benefits.
 Furthermore, as membership expands, so will our combined buying power, which
 will allow us to negotiate even better deals for our members."
     Women's Consumer Network complements other online women's services by
 linking information on quality products and services as well as demonstrating
 comparative research criteria.
     CBS currently has Internet investments in SportsLine USA, Inc.
 (Nasdaq:   SPLN), MarketWatch.com, Inc. (Nasdaq:   MKTW), StoreRunner, Inc.,
 Office.com, Inc., ThirdAge.com, Inc., Medscape, Inc., Wrenchhead.com, Inc.,
 Switchboard Incorporated and Jobs.com, Inc.
     CBS Corporation, the world's largest pure-play media company, is composed
 of CBS Television, Cable and a majority stake in Infinity Broadcasting
 Corporation, its radio and outdoor business.  CBS Television is comprised of
 the CBS Television Network and 15 CBS owned television stations, seven of
 which are in the Top 10 markets. CBS Cable consists of two country networks
 and regional sports operations.  Infinity Broadcasting Corporation operates
 163 radio stations and TDI, the Company's outdoor business. Infinity recently
 entered into an agreement to acquire Outdoor Systems, Inc.  On
 September 7, 1999, CBS Corporation and Viacom Inc. (NYSE:   VIA) announced that
 they had entered into a merger agreement.
     Launched in 1998 by Melissa Moss and run by women for women, the
 innovative Women's Consumer Network (WCN) is a for-profit, national membership
 organization based in Washington, D.C.  The WCN helps women manage their
 finances, careers, families and everyday lives by researching products and
 services to save time and find the best value for today's busy women.  WCN
 also uses the combined buying power of its members to negotiate deep
 discounts, special deals and better service.  Services evaluated and selected
 range from mortgages to car repairs while products range from computers to
 pantyhose.  Membership is $24 annually or $21.95 if consumers join on the
 Internet.  For additional information, please visit the WCN website at
 http://www.womensconsumernet.com or call our toll-free number 888-WCN-2221.
     Note:  Certain statements in this press release constitute
 "forward-looking statements" within the meaning of the Private Securities
 Litigation Reform Act of 1995.  Such forward-looking statements involve known
 and unknown risks, uncertainties and other factors which may cause the actual
 results, performance or achievements of CBS to be materially different from
 any future results, performance or achievements expressed or implied by such
 forward-looking statements.  Reference is made to the Company's Annual Report
 on Form 10-K for the 1998 year and subsequent reports filed with the
 Securities and Exchange Commission for additional information concerning such
 risks and uncertainties.
 
 

SOURCE CBS Corporation
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