NEW YORK, Nov. 5 /PRNewswire/ -- CBS Corporation (NYSE: CBS) today announced the formal launch of CBS Plus, a Corporation-wide cross-media sales unit that will design customized, consumer-driven media and marketing programs for advertisers. The creation of this innovative new Division was announced by Mel Karmazin, President and Chief Operating Officer, CBS Corporation. "Meeting the challenges of the competitive new marketplace requires creative thinking and a new way of doing business," said Karmazin. "CBS Plus will harness the unparalleled power of the industry's most dynamic group of television, radio, out-of-home and new media properties to offer unlimited reach and flexibility for our advertisers." CBS Plus media and marketing programs will be executed in cooperation with the sales organizations of the entire CBS organization, including: the CBS Television Network, the CBS Television Stations Group, CBS/Infinity Radio Stations, CBS Eyemark, CBS Cable, TDI -- the Company's outdoor business -- and CBS New Media, giving advertisers a direct connection to consumers throughout their day, at home, out-of-home and in their offices. The idea for CBS Plus was born after the Company executed a one-year, multi-million dollar partnership with Pennzoil in August of 1998, which positioned Pennzoil to build strategically on CBS's unequalled reach across a variety of media. Karmazin further announced that Bill Apfelbaum, President and Chief Executive Officer of TDI, has been named to lead CBS Plus. "Bill is not only a great sales professional," said Karmazin, "he's also a builder, an entrepreneur and one of the best motivators I've ever met. I know his drive to excel and ambition for CBS will help make this new venture a success." He will continue in his current role as head of TDI. "With CBS's rich mix of national and local media, we can create large-scale integrated programs which will enable our client partners to meet their marketing objectives," said Apfelbaum. "We will be looking for ways to leverage the power of CBS's properties in ways no other media company has done before." Apfelbaum announced the appointment of two new Senior Vice Presidents solely dedicated to the development of the enterprise -- Pam Haering and Lisa Doctor McCarthy. Additional CBS Plus staff announcements will be forthcoming. Pam Haering, Senior Vice President, CBS Plus, joins the Company from Turner Broadcasting, where she was Vice President of Global Client Solutions in the Turner Marketing Solutions Group. Prior to that, she ran the International Advertising Sales Marketing Group at Turner. The majority of Haering's career has been spent in account management at advertising agencies, including BBDO, J. Walter Thompson and DDB Needham. She is a graduate of Dartmouth College. Lisa Doctor McCarthy, Senior Vice President, CBS Plus, joins CBS from JMW Consultants Inc. Prior to that, she held advertising sales positions at Turner Broadcasting and Paramount, where she helped launch the Cartoon Network and UPN, respectively. She is a graduate of Georgetown University. "The CBS Plus objective is to develop complete brand solutions that help drive our partners' businesses," said Apfelbaum. "In Pam and Lisa, I believe we have two dynamic, creative sales professionals who know how to create solutions for advertisers." The CBS Plus family includes: -- CBS Television Network, with a high-powered lineup of entertainment, news and sports programming on stations in more than 200 markets covering 99% of the country. -- CBS O&O Television Stations, with 14 Owned stations, covering 32% of the country, including seven of the nation's top 10 markets and 11 of the top 20. -- CBS/Infinity Radio Stations, with 160 stations, including 150 in the top 50 markets and 60 in the top 10 markets, featuring the high-profile personalities most popular with consumers. -- CBS Eyemark, with a wide range of highly rated syndicated television properties and an extensive capability to produce custom video premiums and promotions. -- CBS Cable, with the popular cable brands TNN, America's number one source of country lifestyle programming, and CMT, the leader in contemporary country music. -- TDI, with a vast capability in out-of-home media, specializing in transit displays as well as billboards and kiosks. -- CBS New Media, made up of cbs.com, the largest Web affiliate network, which seamlessly integrates local and national news and information; cbs.marketwatch.com, the leader of online financial content; cbs.sportsline.com, a leading internet-based sports media company, and country.com, the source for country music and lifestyle information. "CBS has the best collection of media assets in the world," said Karmazin. "In offering the total range of those assets to advertisers, we are simply exploring an idea whose time has come both for CBS and for companies seeking strong brand awareness in this crowded media landscape."
SOURCE CBS Corporation