CBS Corporation Launches CBS Plus

Cross-Media Sales Unit Will Offer Entire Range of CBS Media Assets to Create

'Complete Brand Solutions' for Advertisers

Nov 05, 1998, 00:00 ET from CBS Corporation

    NEW YORK, Nov. 5 /PRNewswire/ -- CBS Corporation (NYSE:   CBS) today
 announced the formal launch of CBS Plus, a Corporation-wide cross-media sales
 unit that will design customized, consumer-driven media and marketing programs
 for advertisers.  The creation of this innovative new Division was announced
 by Mel Karmazin, President and Chief Operating Officer, CBS Corporation.
     "Meeting the challenges of the competitive new marketplace requires
 creative thinking and a new way of doing business," said Karmazin.  "CBS Plus
 will harness the unparalleled power of the industry's most dynamic group of
 television, radio, out-of-home and new media properties to offer unlimited
 reach and flexibility for our advertisers."
     CBS Plus media and marketing programs will be executed in cooperation with
 the sales organizations of the entire CBS organization, including: the CBS
 Television Network, the CBS Television Stations Group, CBS/Infinity Radio
 Stations, CBS Eyemark, CBS Cable, TDI -- the Company's outdoor business -- and
 CBS New Media, giving advertisers a direct connection to consumers throughout
 their day, at home, out-of-home and in their offices.
     The idea for CBS Plus was born after the Company executed a one-year,
 multi-million dollar partnership with Pennzoil in August of 1998, which
 positioned Pennzoil to build strategically on CBS's unequalled reach across a
 variety of media.
     Karmazin further announced that Bill Apfelbaum, President and Chief
 Executive Officer of TDI, has been named to lead CBS Plus.  "Bill is not only
 a great sales professional," said Karmazin, "he's also a builder, an
 entrepreneur and one of the best motivators I've ever met.  I know his drive
 to excel and ambition for CBS will help make this new venture a success."  He
 will continue in his current role as head of TDI.
     "With CBS's rich mix of national and local media, we can create
 large-scale integrated programs which will enable our client partners to meet
 their marketing objectives," said Apfelbaum.  "We will be looking for ways to
 leverage the power of CBS's  properties in ways no other media company has
 done before."
     Apfelbaum announced the appointment of two new Senior Vice Presidents
 solely dedicated to the development of the enterprise -- Pam Haering and Lisa
 Doctor McCarthy.  Additional CBS Plus staff announcements will be forthcoming.
     Pam Haering, Senior Vice President, CBS Plus, joins the Company from
 Turner Broadcasting, where she was Vice President of Global Client Solutions
 in the Turner Marketing Solutions Group.  Prior to that, she ran the
 International Advertising Sales Marketing Group at Turner.  The majority of
 Haering's career has been spent in account management at advertising agencies,
 including BBDO, J. Walter Thompson and DDB Needham.  She is a graduate of
 Dartmouth College.
     Lisa Doctor McCarthy, Senior Vice President, CBS Plus, joins CBS from JMW
 Consultants Inc.  Prior to that, she held advertising sales positions at
 Turner Broadcasting and Paramount, where she helped launch the Cartoon Network
 and UPN, respectively.  She is a graduate of Georgetown University.
     "The CBS Plus objective is to develop complete brand solutions that help
 drive our partners' businesses," said Apfelbaum.  "In Pam and Lisa, I believe
 we have two dynamic, creative sales professionals who know how to create
 solutions for advertisers."
     The CBS Plus family includes:
     -- CBS Television Network, with a high-powered lineup of entertainment,
        news and sports programming on stations in more than 200 markets
        covering 99% of the country.
     -- CBS O&O Television Stations, with 14 Owned stations, covering 32% of
        the country, including seven of the nation's top 10 markets and 11 of
        the top 20.
     -- CBS/Infinity Radio Stations, with 160 stations, including 150 in the
        top 50 markets and 60 in the top 10 markets, featuring the high-profile
        personalities most popular with consumers.
     -- CBS Eyemark, with a wide range of highly rated syndicated television
        properties and an extensive capability to produce custom video premiums
        and promotions.
     -- CBS Cable, with the popular cable brands TNN, America's number one
        source of country lifestyle programming, and CMT, the leader in
        contemporary country music.
     -- TDI, with a vast capability in out-of-home media, specializing in
        transit displays as well as billboards and kiosks.
     -- CBS New Media, made up of, the largest Web affiliate network,
        which seamlessly integrates local and national news and information;, the leader of online financial content;, a leading internet-based sports media company, and, the source for country music and lifestyle information.
     "CBS has the best collection of media assets in the world," said Karmazin.
 "In offering the total range of those assets to advertisers, we are simply
 exploring an idea whose time has come both for CBS and for companies seeking
 strong brand awareness in this crowded media landscape."

SOURCE CBS Corporation