CCID Consulting: Google Exploits the Wireless Network Market While Baidu Misses the First Opportunity

    BEIJING, Sept.20 /Xinhua-PRNewswire/ -- CCID Consulting, China's
 leading research, consulting and IT outsourcing service provider, and the
 first Chinese consulting firm listed in Hong Kong (Hong Kong Stock
 Exchange: HK08235), releases its article on Google stepping up its efforts
 in the wireless network market while Baidu misses inroads to development.
     Recently, news that Google will develop its mobile phone and enter the
 wireless network market has caused much discussion, both at home and
 abroad. Just as when Apple introduced its iPhone, people inside and outside
 the industry from Wall Street to Zhongguancun were surprised to find out
 about Google's mobile phone.
     So far, Google has yet to make any statement on the rumors. But, in
 media circles this not an unfounded rumor. A series of moves by Google,
 such as seizing first market opportunities and setting up competition
 barriers are the best indicators that Google is preparing for business
 operations in the mobile Internet market.
     In the United States, Google has started to build an inter-city Wi-Fi
 network for users to access wireless networks. It is also bidding for the
 700MHz frequency band from the FCC. This has made people assume that Google
 will become a new carrier. Meanwhile, Google cooperates with Sprint Nextel
 and others in US. It provides wireless services such as mobile search and
 Gmail on 4G (WiMAX) networks, which Sprint Nextel is releasing next year.
 It has also cooperated with Vodafone in Europe and China Mobile in China. A
 series of moves taken by Google all show its strong desire to enter the
 wireless network field. From the very onset, Google adopted a high-end
 route: firstly "pave a good way" with telecom operators, and then let its
 own application services -- whether to develop the rumored "Google mobile
 phone," or integrated into the mobile phone sets of other brands -- run on
 the paved "network road."
     Built upon its search engine services, Google is popular worldwide. It
 has swept away almost all the foreign markets it has entered. But in China,
 Google has met with Baidu, which understands the Chinese market and
 mentality better. After several years, Google is over 30% behind Baidu in
 terms of market shares. Facing such a big gap, Google has provided search
 services to websites like SINA to improve its traffic and to narrow its gap
 with Baidu in the Internet market. On the other hand, it has taken the lead
 in carrying operations in the wireless network market, by introducing its
 popular Google Search, Google Map, Gtalk and Gmail into its wireless
 networks and nurtured mobile phone users' "inertia" to use Google products
 to firmly obtain shares in the fast-growing mobile search market. This
 operational model will bring a stable slow of revenue to Google and
 naturally set entry barriers to latecomers. This is part of Google's global
 strategy. It is also an important strategy for Google to overtake Baidu in
 the Chinese market.
     Looking at Baidu: despite its firm claims of being the No. 1 Internet
 search engine in China, it is nevertheless in a disadvantageous position in
 the wireless network market. In the global market, Baidu is does not have
 as solid of a foundation as Google. Google is able to stage large-scale
 operations such as acquiring Youtube to enter the online video industry,
 building its inter-city Wi-Fi wireless networks and bidding for wireless
 spectrums. In the product R&D field, Baidu has no other products outside of
 its search engines to bring customers with "integrated" user experiences
 and use inertia. As for strategic cooperation in wireless networks, Google
 has left Baidu behind. Baidu only has terminal maker partners like Nokia.
 But, Google has pushed forward on two fronts through cooperation with both
 network operators and terminal makers. As for the tactical layout of
 wireless networks, Google has long integrated mobile phone terminals from
 Sony Ericsson and Vodafone through its various application services such as
 Google Search and Gmail. It has gradually nurtured mobile phone users' use
 habits and continued to improve its products according to users'
 preferences. Due to its product restrictions, Baidu can only provide
 monolithic search services.
     Wireless networks will be the next fast-growing market. In recent
 years, mobile search has maintained an annual 5 to 6 fold, growth rate. In
 the mobile search market, Google has taken a step-by-step approach and has
 seized the opportunity to take the lead in the industry. If Baidu makes no
 further efforts, it may not relive its glory days in the Internet market.
     About CCID Consulting
     CCID Consulting Co., Ltd (hereinafter known as CCID Consulting), the
 first Chinese consulting firm listed in the Growth Enterprise Market of the
 Stock Exchange (GEM) of Hong Kong (stock code: HK08235), is directly
 affiliate to China Center for Information Industry Development (hereinafter
 known as CCID Group). Headquartered in Beijing, CCID Consulting has so far
 set up branch offices in Shanghai, Guangzhou, Shenzhen, Harbin, with over
 300 professional consultants and industry experts. The company's business
 scope has covered over 200 large and medium-sized cities in China. Apart
 from home market development, CCID Consulting establishes international
 cooperation links across the United States, Asia-pacific area and Europe,
 by setting up agents in the U.S, Japan, South Korea, Australia, Singapore,
 Italy and Russia, along with the aim to be global.
     Based on four major competitiveness of the powerful data channels,
 industrial resources, intensive knowledge and deep understandings of
 information technology, CCID Consulting provides customers with consulting,
 research and IT outsourcing services covering strategy planning, IT
 application, marketing strategy, human resources and information technology
 outsourcing. Her customers range from industrial users in IT,
 telecommunications, energy, finance, automobile, to government departments
 at all levels and diversified industrial parks. CCID Consulting commits
 herself to become the No.1 brand for strategy consulting, the No.1
 consultant for enterprise management and the No.1 expert for market
     For more information, please contact:
      Cynthia Liu
      Coordinating Manager
      CCID Consulting Co., Ltd.
      Tel:   +86-10-8855-9080

SOURCE Beijing Perfect World Co., Ltd.

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