CE Industry Heavyweights Proclaim DVI HDCP as the Interface for HDTV - Further Propelling Silicon Image Into the CE Space

Silicon Image Showcases Premium Hollywood Studio Content Enabled by Digital

Set Top Boxes, VHS Players and HDTVs Featuring DVI HDCP Technology



Jan 04, 2001, 00:00 ET from Silicon Image

    LAS VEGAS, CONSUMER ELECTRONICS SHOW, Jan. 4 /PRNewswire/ --
 Silicon Image (Nasdaq:   SIMG), a price/performance leader in high-bandwidth
 semiconductor solutions for mass markets, today announced that it will
 showcase prototype digital set-top boxes, digital VHS players and HDTVs
 featuring premium, high-definition Hollywood studio content during the
 Consumer Electronics Show (CES), January 6-9 at the Las Vegas Convention
 Center.  These breakthrough consumer electronics devices are enabled by
 Digital Visual Interface (DVI) technology with High-bandwidth Digital Content
 Protection (HDCP), which elevates the home entertainment experience to
 unprecedented levels by allowing consumers to view first-rate Hollywood movies
 in high-definition formats without leaving their living room.
     High-definition (HD) consumer electronics devices showcased in Silicon
 Image's booth at CES (LVCC South 1-2 #3817) will include digital set-top boxes
 from Echostar, Scientific Atlanta and Samsung.  In addition, a prototype D-VHS
 player from JVC will play high-definition premium digital content from
 Universal Studios and Fox that has not been released to VHS or DVD-some of
 which is currently playing in theaters around the country.  D-VHS is a new
 breed of VCR that is all digital and capable of playing HD-formatted
 videotapes.
     Andrew G. Setos, executive vice president of the Fox News Technology
 Group, said, "The entire Twentieth Century Fox library of motion pictures and
 our future productions released in digital, high-resolution formats will
 represent a whole new viewing experience on widescreen digital TVs.  Up until
 now, few motion pictures have been available in consumers' homes in this
 high-quality form.  We look forward to making our motion pictures widely
 available using new consumer electronics devices such as D-VHS and digital
 set-top boxes as these products begin to embrace DVI output connections that
 only transmit HDCP content to displays for an all-digital, high-resolution
 experience."
     Consumers prefer HD content, which has dramatically better image quality
 than that currently offered by DVDs.  Major motion picture studios such as
 Fox, Universal and Warner Bros. have movies in HD formats that consumers will
 want to rent or purchase for viewing on their HDTVs or home theater projection
 systems.  Until the advent of HDCP for DVI, studios have been reluctant to
 release this premium digital content for fear of unauthorized reproduction and
 distribution of perfect digital copies.  By encrypting premium HD video
 between digital consumer electronics host and display devices, DVI with HDCP
 provides an effective defense against piracy, while providing the home viewer
 with the highest quality visual experience.  Paving the way for the release of
 this content, satellite broadcasters and consumer electronics manufacturers
 have indicated their support for HDCP and willingness to incorporate DVI with
 HDCP in their products.
     Silicon Image's PanelLink(R) is the leading DVI implementation-having
 proven its robustness in high-volume mass markets with more than 15 million
 units shipped.  DVI is the only digital interface with enough bandwidth to
 accommodate uncompressed high-definition digital video.  Lower bandwidth
 alternatives must first compress the video before transferring it to a digital
 display, which requires additional components-including an MPEG decoder in the
 TV.  Furthermore, HDCP, which has been endorsed by Fox, Universal, Warner
 Bros. and Disney, is only available over the DVI link.
     Jerry Pierce, senior vice president, Universal Pictures, said,
 "High-definition movies will offer consumers the ultimate in a home theater
 experience.  DVI ensures the highest quality image in a home system.  HDCP
 provides a secure environment that offers content providers the necessary
 protection for the HD format.  Systems that require HDCP can expect the
 highest quality content in the future."
     Kazuo Kohda, general manager of digital strategy, JVC AV & Multimedia
 Company, noted, "JVC is planning to adopt DVI with HDCP as an output
 connection for pre-recorded D-VHS content in the future.  We believe that
 high-definition uncompressed digital signals are essential to providing the
 highest quality home-viewing experience for consumers.  DVI/HDCP is the only
 practical, secure solution today for those uncompressed digital connections
 and will be essential when transmitting high-value, high-definition content.
 Likewise, we will aggressively pursue the adoption of DVI/HDCP inputs on all
 future high-definition displays."
     Michael Harney, corporate vice president and general manager of
 Scientific-Atlanta's Subscriber Networks said, "As a leading supplier of
 set-top boxes for cable operators, Scientific-Atlanta is at the forefront of
 technology that will enable cable operators to deliver the best possible
 entertainment content to their customers.  The DVI digital connection with
 HDCP copy protection fits this strategy, and we are pleased to work with
 Silicon Image to provide a demonstration of this technology on our Explorer(R)
 8000HD high-definition set-top box."
     Because it is a high-bandwidth, all-digital solution, DVI offers new
 possibilities for home entertainment system architecture, which were
 previously unavailable.  DVI has the bandwidth to address each pixel in a
 digital TV display individually-enabling the highest possible picture quality.
 This is achieved without concern that the internal electronics will be made
 obsolete by changing interface or compression technologies.
     Steve Tirado, chief operating officer for Silicon Image, noted, "HDTV
 represents the next revolution in home entertainment, and DVI with HDCP is the
 logical choice for the last critical connection between digital hosts, such as
 D-VHS players and set-top boxes, and digital TVs.  We are thrilled to see so
 many examples of consumer electronics products featuring DVI/HDCP at CES.
 Once consumers see premium high-definition content on an HDTV and experience
 its unparalleled visual quality, we don't think they will want to go back to
 the status quo.  In order for HDTV adoption to really take off, the industry
 needs to rally around a new standard.  Key players at all levels of the HDTV
 supply chain, including consumer electronics manufacturers, satellite
 broadcasters and Hollywood studios, have already endorsed DVI with HDCP,
 bringing us all a step closer to more widespread proliferation of HDTV."
     Silicon Image was the first to demonstrate HDCP technology in February
 2000 when Intel introduced the HDCP specification for DVI.  In June 2000,
 Silicon Image introduced the first HDCP-compliant transmitter and monitor
 controller.
     Silicon Image will be exhibiting at its booth LVCC South 1-2 #3817 during
 CES, held January 6-9, 2001, at the Las Vegas Convention Center.  Editors
 interested in scheduling briefings to learn more about Silicon Image and the
 benefits of DVI/HDCP may contact Stacey Voorhees at MCA at 650-968-8900, ext.
 108.
 
     About PanelLink
     Recognizing the need for a worldwide, open specification for a
 cost-effective, high-bandwidth digital display solution, Silicon Image,
 together with Intel, Compaq, Fujitsu, HP, IBM and NEC, formed the Digital
 Display Working Group (DDWG).  The DDWG subsequently defined and published the
 Digital Visual Interface (DVI) specification based on Silicon Image's
 PanelLink protocol.  The industry's leading DVI implementation, PanelLink
 provides scalable, end-to-end, all-digital connectivity between host devices
 and digital displays such as flat-panel monitors, projectors, high-definition
 TVs and digital CRTs.  PanelLink has been incorporated in host systems and
 displays sold by all of the top 10 PC OEMs and display manufacturers.
 
     About Silicon Image
     Headquartered in Sunnyvale, Calif., Silicon Image, Inc. designs, develops
 and markets high-speed semiconductor solutions for a variety of communications
 applications that require cost-effective, high-bandwidth capabilities.
 Leveraging Silicon Image's circuit innovation at the physical layer, the
 company's proprietary, reduced overhead Multi-layer Serial Link (MSL(TM))
 architecture is well suited to address a number of mass markets with
 aggressive bandwidth price/performance requirements-including the display,
 storage and networking sectors.  Evidencing its success, Silicon Image has
 shipped more than 15 million high-bandwidth, low-cost semiconductor solutions
 to the PC market alone.  For more information on Silicon Image and its proven
 multi-layered, high-speed interconnect technology, visit www.siimage.com.
     This news release contains forward-looking information within the meaning
 of federal securities laws and regulations.  These forward-looking statements
 include statements related to the introduction of prototype digital set-top
 boxes, digital VHS players and HDTVs, the expectation of adoption of DVI/HDCP
 by HDTV interests and anticipated consumer reaction to the new devices and
 technology.  These forward-looking statements involve risks and uncertainties,
 including those described from time to time in the filings made Silicon Image
 with the Securities and Exchange Commission (SEC), that could cause the actual
 results to differ materially from those anticipated by these forward-looking
 statements.  The prototypes may not be developed into products, and any
 products may not contain Silicon Image chips and may not generate revenues or
 profits.  The HDTV marketplace may not adopt DVI/HDCP or may not procure
 DVI/HDCP chips from Silicon Image or elsewhere, and consumers may not react
 favorably to the new devices and technology.  Among the important factors to
 consider are the economic, market, competitive, technological and operational
 factors affecting Silicon Image's business.  Please see the most recent
 quarterly report on Form 10-Q and annual report on Form 10-K filed by Silicon
 Image with the SEC.  Silicon Image does not assume any obligation to update
 this forward-looking information.
     NOTE:  Silicon Image and PanelLink are trademarks or registered trademarks
 of Silicon Image, Inc. in the United States and other countries.  Other
 trademarks are the property of their respective owners.
 
 

SOURCE Silicon Image
    LAS VEGAS, CONSUMER ELECTRONICS SHOW, Jan. 4 /PRNewswire/ --
 Silicon Image (Nasdaq:   SIMG), a price/performance leader in high-bandwidth
 semiconductor solutions for mass markets, today announced that it will
 showcase prototype digital set-top boxes, digital VHS players and HDTVs
 featuring premium, high-definition Hollywood studio content during the
 Consumer Electronics Show (CES), January 6-9 at the Las Vegas Convention
 Center.  These breakthrough consumer electronics devices are enabled by
 Digital Visual Interface (DVI) technology with High-bandwidth Digital Content
 Protection (HDCP), which elevates the home entertainment experience to
 unprecedented levels by allowing consumers to view first-rate Hollywood movies
 in high-definition formats without leaving their living room.
     High-definition (HD) consumer electronics devices showcased in Silicon
 Image's booth at CES (LVCC South 1-2 #3817) will include digital set-top boxes
 from Echostar, Scientific Atlanta and Samsung.  In addition, a prototype D-VHS
 player from JVC will play high-definition premium digital content from
 Universal Studios and Fox that has not been released to VHS or DVD-some of
 which is currently playing in theaters around the country.  D-VHS is a new
 breed of VCR that is all digital and capable of playing HD-formatted
 videotapes.
     Andrew G. Setos, executive vice president of the Fox News Technology
 Group, said, "The entire Twentieth Century Fox library of motion pictures and
 our future productions released in digital, high-resolution formats will
 represent a whole new viewing experience on widescreen digital TVs.  Up until
 now, few motion pictures have been available in consumers' homes in this
 high-quality form.  We look forward to making our motion pictures widely
 available using new consumer electronics devices such as D-VHS and digital
 set-top boxes as these products begin to embrace DVI output connections that
 only transmit HDCP content to displays for an all-digital, high-resolution
 experience."
     Consumers prefer HD content, which has dramatically better image quality
 than that currently offered by DVDs.  Major motion picture studios such as
 Fox, Universal and Warner Bros. have movies in HD formats that consumers will
 want to rent or purchase for viewing on their HDTVs or home theater projection
 systems.  Until the advent of HDCP for DVI, studios have been reluctant to
 release this premium digital content for fear of unauthorized reproduction and
 distribution of perfect digital copies.  By encrypting premium HD video
 between digital consumer electronics host and display devices, DVI with HDCP
 provides an effective defense against piracy, while providing the home viewer
 with the highest quality visual experience.  Paving the way for the release of
 this content, satellite broadcasters and consumer electronics manufacturers
 have indicated their support for HDCP and willingness to incorporate DVI with
 HDCP in their products.
     Silicon Image's PanelLink(R) is the leading DVI implementation-having
 proven its robustness in high-volume mass markets with more than 15 million
 units shipped.  DVI is the only digital interface with enough bandwidth to
 accommodate uncompressed high-definition digital video.  Lower bandwidth
 alternatives must first compress the video before transferring it to a digital
 display, which requires additional components-including an MPEG decoder in the
 TV.  Furthermore, HDCP, which has been endorsed by Fox, Universal, Warner
 Bros. and Disney, is only available over the DVI link.
     Jerry Pierce, senior vice president, Universal Pictures, said,
 "High-definition movies will offer consumers the ultimate in a home theater
 experience.  DVI ensures the highest quality image in a home system.  HDCP
 provides a secure environment that offers content providers the necessary
 protection for the HD format.  Systems that require HDCP can expect the
 highest quality content in the future."
     Kazuo Kohda, general manager of digital strategy, JVC AV & Multimedia
 Company, noted, "JVC is planning to adopt DVI with HDCP as an output
 connection for pre-recorded D-VHS content in the future.  We believe that
 high-definition uncompressed digital signals are essential to providing the
 highest quality home-viewing experience for consumers.  DVI/HDCP is the only
 practical, secure solution today for those uncompressed digital connections
 and will be essential when transmitting high-value, high-definition content.
 Likewise, we will aggressively pursue the adoption of DVI/HDCP inputs on all
 future high-definition displays."
     Michael Harney, corporate vice president and general manager of
 Scientific-Atlanta's Subscriber Networks said, "As a leading supplier of
 set-top boxes for cable operators, Scientific-Atlanta is at the forefront of
 technology that will enable cable operators to deliver the best possible
 entertainment content to their customers.  The DVI digital connection with
 HDCP copy protection fits this strategy, and we are pleased to work with
 Silicon Image to provide a demonstration of this technology on our Explorer(R)
 8000HD high-definition set-top box."
     Because it is a high-bandwidth, all-digital solution, DVI offers new
 possibilities for home entertainment system architecture, which were
 previously unavailable.  DVI has the bandwidth to address each pixel in a
 digital TV display individually-enabling the highest possible picture quality.
 This is achieved without concern that the internal electronics will be made
 obsolete by changing interface or compression technologies.
     Steve Tirado, chief operating officer for Silicon Image, noted, "HDTV
 represents the next revolution in home entertainment, and DVI with HDCP is the
 logical choice for the last critical connection between digital hosts, such as
 D-VHS players and set-top boxes, and digital TVs.  We are thrilled to see so
 many examples of consumer electronics products featuring DVI/HDCP at CES.
 Once consumers see premium high-definition content on an HDTV and experience
 its unparalleled visual quality, we don't think they will want to go back to
 the status quo.  In order for HDTV adoption to really take off, the industry
 needs to rally around a new standard.  Key players at all levels of the HDTV
 supply chain, including consumer electronics manufacturers, satellite
 broadcasters and Hollywood studios, have already endorsed DVI with HDCP,
 bringing us all a step closer to more widespread proliferation of HDTV."
     Silicon Image was the first to demonstrate HDCP technology in February
 2000 when Intel introduced the HDCP specification for DVI.  In June 2000,
 Silicon Image introduced the first HDCP-compliant transmitter and monitor
 controller.
     Silicon Image will be exhibiting at its booth LVCC South 1-2 #3817 during
 CES, held January 6-9, 2001, at the Las Vegas Convention Center.  Editors
 interested in scheduling briefings to learn more about Silicon Image and the
 benefits of DVI/HDCP may contact Stacey Voorhees at MCA at 650-968-8900, ext.
 108.
 
     About PanelLink
     Recognizing the need for a worldwide, open specification for a
 cost-effective, high-bandwidth digital display solution, Silicon Image,
 together with Intel, Compaq, Fujitsu, HP, IBM and NEC, formed the Digital
 Display Working Group (DDWG).  The DDWG subsequently defined and published the
 Digital Visual Interface (DVI) specification based on Silicon Image's
 PanelLink protocol.  The industry's leading DVI implementation, PanelLink
 provides scalable, end-to-end, all-digital connectivity between host devices
 and digital displays such as flat-panel monitors, projectors, high-definition
 TVs and digital CRTs.  PanelLink has been incorporated in host systems and
 displays sold by all of the top 10 PC OEMs and display manufacturers.
 
     About Silicon Image
     Headquartered in Sunnyvale, Calif., Silicon Image, Inc. designs, develops
 and markets high-speed semiconductor solutions for a variety of communications
 applications that require cost-effective, high-bandwidth capabilities.
 Leveraging Silicon Image's circuit innovation at the physical layer, the
 company's proprietary, reduced overhead Multi-layer Serial Link (MSL(TM))
 architecture is well suited to address a number of mass markets with
 aggressive bandwidth price/performance requirements-including the display,
 storage and networking sectors.  Evidencing its success, Silicon Image has
 shipped more than 15 million high-bandwidth, low-cost semiconductor solutions
 to the PC market alone.  For more information on Silicon Image and its proven
 multi-layered, high-speed interconnect technology, visit www.siimage.com.
     This news release contains forward-looking information within the meaning
 of federal securities laws and regulations.  These forward-looking statements
 include statements related to the introduction of prototype digital set-top
 boxes, digital VHS players and HDTVs, the expectation of adoption of DVI/HDCP
 by HDTV interests and anticipated consumer reaction to the new devices and
 technology.  These forward-looking statements involve risks and uncertainties,
 including those described from time to time in the filings made Silicon Image
 with the Securities and Exchange Commission (SEC), that could cause the actual
 results to differ materially from those anticipated by these forward-looking
 statements.  The prototypes may not be developed into products, and any
 products may not contain Silicon Image chips and may not generate revenues or
 profits.  The HDTV marketplace may not adopt DVI/HDCP or may not procure
 DVI/HDCP chips from Silicon Image or elsewhere, and consumers may not react
 favorably to the new devices and technology.  Among the important factors to
 consider are the economic, market, competitive, technological and operational
 factors affecting Silicon Image's business.  Please see the most recent
 quarterly report on Form 10-Q and annual report on Form 10-K filed by Silicon
 Image with the SEC.  Silicon Image does not assume any obligation to update
 this forward-looking information.
     NOTE:  Silicon Image and PanelLink are trademarks or registered trademarks
 of Silicon Image, Inc. in the United States and other countries.  Other
 trademarks are the property of their respective owners.
 
 SOURCE  Silicon Image