Celebrate the Best Feelings of the Season with Glade® Limited Edition Winter Collection Fragrances Evoke the Best Feelings of the Holidays

RACINE, Wis., Nov. 25, 2013 /PRNewswire/ -- Nearly two-thirds (63 percent) of American purchase scented products because they know the fragrance will inspire a positive mood or feeling. Additionally, nearly half (48 percent) say December holidays are the most fragrant, with Thanksgiving close behind (35 percent), according to a recent survey1 conducted by Glade®.

With the season upon us, there's no better time to savor the moments with family and friends and enjoy the best feelings that the season has to offer. From large soirees to intimate family gatherings, Glade® recognizes the power of smell to inform human connection and emotions.

"Surrounding yourself with familiar seasonal scents enhances moments in a truly unique way, as there is no predetermined emotion associated with any single smell. A fragrance may trigger a fond memory from the past, or help you create a new one to cherish for years to come," says Rachel Herz, Ph.D., who has been researching the intersection of smell, emotion, perception, motivated behavior and cognition since 1990 and is the author of The Scent of Desire: Discovering Our Enigmatic Sense of Smell.

This season, bringing meaningful moments to your home is as simple as adding one of the Glade® limited edition scents. Drawing from notes of cinnamon, apple, winter berries, vanilla and spruce, the 2013 Glade® Limited Edition Winter Collection features scents that can enhance the holiday magic and build anticipation in the build-up to the most wondrous time of the year:

  • Apple Cinnamon Cheer: Red apples and spicy cinnamon create a warm holiday homecoming
  • Sparkling Spruce™: Fresh balsam and crisp cypress bring a shimmering winter scene indoors
  • Frosted Berry Kiss: A frosted sweet-tart blend of winter berries & greenery create a fresh holiday impression
  • Pure Vanilla Joy: Let the sweet and comforting fragrance of rich vanilla soothe you into ultimate holiday relaxation

The Limited Edition Winter Collection fragrances are available in a variety of forms including Glade® 4 oz. Jar Candles, Wax Melts, Premium Room Spray and PlugIns® Scented Oil Customizables Warmer. They are available in the air care aisle of most food, drug and mass-merchandise stores.

For more information visit Glade.com or Facebook.com/Glade, and take a moment to view the Glade® Holiday campaign which is encouraging everyone to take a moment from their hectic schedules to enjoy the season.

Follow Glade® at Twitter.com/Glade and Instagram.com/Glade using #bestfeelings and also at www.Youtube.com/Glade

About SC Johnson
SC Johnson is a family company dedicated to innovative, high-quality products, excellence in the workplace and a long-term commitment to the environment and the communities in which it operates. Based in the USA, the company is one of the world's leading manufacturers of household cleaning products and products for home storage, air care, pest control and shoe care. It markets such well-known brands as GLADE®, KIWI®, OFF!®, PLEDGE®, RAID®, SCRUBBING BUBBLES®, SHOUT®, WINDEX® and ZIPLOC® in the U.S. and beyond, with brands marketed outside the U.S. including AUTAN®, TANA®, BAMA®, BAYGON®, BRISE®, KABIKILLER®, KLEAR®, MR MUSCLE®, and RIDSECT®. The 127-year-old company, that generates $9 billion in sales, employs nearly 13,000 people globally and sells products in virtually every country around the world. www.scjohnson.com

1As part of a research study to uncover insights for SC Johnson's Glade®, Edelman Berland conducted a 15 minute telephone survey among a nationally-representative sample of 1,010 American adults. This survey was fielded between September 10 - 12, 2013.The margin of error for this study (n=1,010) is +/- 3.1%

CONTACT

Jam Stewart
262.260.2440
JMStewar@scj.com

Nissy Atassi
312.233.1310
Nisreene.Atassi@edelman.com

SOURCE SC Johnson



RELATED LINKS
http://www.scjohnson.com
http://www.glade.com

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