PR Newswire: news distribution, targeting and monitoring
2014

Celebrities Use Twitter To Save Shelter Pets' Lives

Adopt-a-Pet.com launches "TwitterACritter" campaign with help from Kevin Nealon, Alyssa Milano, and others.

Share with Twitter Share with LinkedIn

LOS ANGELES, Aug. 25 /PRNewswire-USNewswire/ -- Adopt-a-Pet.com, North America's largest non-profit pet adoption web service, announces the official launch of TwitterACritter, a new social media campaign that uses Twitter to spread the word about adoptable pets in shelters.

On the campaign web site, www.TwitterACritter.com, pet lovers can select one of the 130,000 homeless dogs, cats, and other pets listed on Adopt-a-Pet.com and tweet a link to that pet's information.

"TwitterACritter is a fun, easy way for people to actively save the life of a shelter pet, even if they can't adopt one themselves or afford to donate," says Abbie Moore, executive director of Adopt-a-Pet.com. "Homeless pets are powerless to promote themselves to potential adopters, so it's up to those of us who love animals to lend a hand, and a set of thumbs, and tweet about them. In these difficult economic times, when so many pets are being relinquished to shelters, they need our help more than ever."

Already the campaign has gotten a boost from several celebrities who have participated and encouraged their Twitter followers to do the same. Since the TwitterACritter feature became available two weeks ago, Kevin Nealon, Alyssa Milano, Denise Richards, Kristin Chenoweth, and several other celebrities have taken up the cause and tweeted links to shelter pets listed on Adopt-a-Pet.com. According to Moore, "In each case, immediately after the celebrity's tweet, hundreds of their followers tweeted homeless pets as well. . . and their followers tweet, and so on and so on. The celebrities create an avalanche of compassion."

"The bottom line is that if enough people see a shelter pet, that pet gets adopted. There is no better way to expose shelter pets to as many potential adopters as possible than through Twitter," continues Moore. "It's no exaggeration to say that a single tweet can save a life. Imagine the impact it would have if everyone tweeted just one critter a day!"

To learn more about TwitterACritter and to see photos of celebrity participants, visit http://www.TwitterACritter.com. You can follow the campaign at http://www.Twitter.com/TweetACritter

About Adopt-a-Pet.com:

Adopt-a-Pet.com (formerly 1-800-Save-A-Pet.com) is North America's largest non-profit pet adoption website, helping over 8,000 animal shelters, humane societies, SPCAs, pet rescue groups, and pet adoption agencies advertise their homeless pets to adopters for free. Adopt-a-Pet.com displays photos and descriptions of adoptable pets to over 1.5 million people seeking to adopt a pet each month, and is funded by the passionate pet lovers at Purina and North Shore Animal League America. Aside from being able to adopt a dog or adopt a cat, Adopt-a-Pet.com visitors may now also adopt a rabbit, horse, bird, reptile, amphibian, fish, farm-type animals and other small pets.

CONTACT: Scott Samson, +1-323-632-7075, scott@samsonpr.com

SOURCE Adopt-a-Pet.com



RELATED LINKS
http://www.adopt-a-pet.com

Featured Video

Journalists and Bloggers

Visit PR Newswire for Journalists for releases, photos, ProfNet experts, and customized feeds just for Media.

View and download archived video content distributed by MultiVu on The Digital Center.

Share with Twitter Share with LinkedIn
 

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

 

 
 

PR Newswire Membership

Fill out a PR Newswire membership form or contact us at (888) 776-0942.

 
 

Learn about PR Newswire services

Request more information about PR Newswire products and services or call us at (888) 776-0942.

 
Area to test

Online Member Center

Not a Member?
Click Here to Join
Login
Search News Releases
Advanced Search
Search
  1. PR Newswire Services
  2. Knowledge Center
  3. Browse News Releases
  4. Contact PR Newswire
  5. Send a News Release