Celebrity Cruises Launches Innovative Rewards Card

Celebrity Rewards(SM) WorldPoints Visa(R) Offers Cruise and Non-cruise

Vacation Benefits

Nov 04, 2004, 00:00 ET from Celebrity Cruises

    MIAMI, Nov. 4 /PRNewswire-FirstCall/ -- Celebrity Cruises has joined with
 MBNA America Bank to create a comprehensive rewards credit card offering both
 cruise and non-cruise vacation benefits, including travel, merchandise and
 cash rewards. According to Celebrity, the Celebrity Rewards(SM) WorldPoints
 Visa(R) credit card is designed for people seeking ways to balance their work
 and leisure time.
     "Our new rewards card is designed for socially active people who are
 interested in travel, culture, cuisine, art and a taste of luxury," said
 Celebrity's Senior Vice President of Marketing and Sales Steve Hancock. "It's
 ideally suited for people interested in an innovative new way to reward
 themselves and those they care about with the broadest array of choices of any
 credit card available."
     Utilizing WorldPoints(SM) developed by MBNA, holders of the Celebrity
 Rewards WorldPoints Visa credit card will be able to redeem WorldPoints for
 travel on major U.S. airlines with no blackout dates, or for leading hotel and
 car rental arrangements in the U.S., as well as for brand-name merchandise and
 gift certificates, and unlimited cash rewards for additional vacation
     Cardholders also will receive the following benefits:
     * Double points for purchases of Celebrity Cruises vacations or onboard
 products and services
     * Points for everyday purchases at grocery stores, gas stations and
 restaurants, or for recurring monthly bills
     * The benefits of "MyConcierge," an exclusive, 24-hour personal concierge
 service offering assistance with reservations at restaurants, tickets to
 sporting events or theaters, travel planning, flowers, birthday or other gift
 orders and special deliveries.
     "MBNA is pleased to be working with Celebrity to provide this innovative
 product," said Michelle D. Shepherd, MBNA group executive. "Giving Celebrity
 guests a way to get greater value from their everyday spending demonstrates
 real leadership by Celebrity. We look forward to serving the needs of
 Celebrity cardholders now and for many years to come."
     Celebrity introduced the new Celebrity Rewards Visa credit card on October
 28, and is actively marketing to past guests and first-time cruisers.
 Additionally, with its travel agent partners and MBNA, Celebrity will solicit
 cardholders from among 20 million experienced cruisers and land-based
     MBNA (NYSE:   KRB), the largest independent credit card lender in the world
 and the recognized leader in affinity marketing, is an international financial
 services company providing lending, deposit, and credit insurance products and
 services. MBNA credit cards and related products and services are endorsed by
 more than 5,000 organizations worldwide. MBNA employs more than 29,000 people,
 each of whom is committed to satisfying the Customer. For more information,
 visit the company's web site at http://www.mbna.com .
     Celebrity Cruises is the industry's highest-rated premium cruise brand
 with a taste of luxury. The cruise line has 10 ships in its fleet, which sails
 in Alaska, Bermuda, California, the Caribbean, Europe, Hawaii, the Mexican
 Riviera, the Panama Canal and South America.  In addition, Celebrity
 Xpeditions offer exotic travel experiences in the Galapagos Islands, the
 Arctic, and Antarctica.  For more information, call your travel agent, dial
 1-800-437-3111, or visit the Celebrity web site at http://www.celebrity.com .
 To apply for the Celebrity Rewards Visa credit card or for information, call
 MBNA at (866) GET-MBNA and mention priority code KN4R or visit
 http://www.celebritycreditcard.com .

SOURCE Celebrity Cruises