Celebrity Hairstylist Thom Priano Named Official Stylist for the ROGAINE(R) Brand

MORRIS PLAINS, N.J., June 1 /PRNewswire/ -- ROGAINE(R) -- the first and ONLY topical brand FDA-approved to regrow hair is proud to announce that Celebrity Hairstylist Thom Priano of the GARREN New York Salon will partner as a spokesperson for the brand. ROGAINE(R) has joined forces with Priano to help educate consumers, stylists and media on how to treat and style thinning hair.

A fixture in the men's grooming movement and an equally talented women's stylist, Priano has worked with the world's top photographers to create the most stylish looks for male and female celebrities from the worlds of Hollywood, sports, music and fashion.

His expansive editorial and advertising work for the fashion industry has graced the pages of leading publications, including: GQ, Details, Vogue, L'uomo Vogue, Men's Vogue, Italian Vogue, W, Interview, Elle, Allure, Vanity Fair, Harper's Bazaar and many others.

ROGAINE(R) has partnered with Priano to help shed new light on thinning hair and hair loss. Hereditary Hair Loss is a widespread condition affecting millions of men and women worldwide. It accounts for 95% of all hair loss and will affect almost half of all men (40%) and one in four women (25%).

"Every day in our salon, we see clients with hair loss," says Priano. "It's an emotional experience and as a Rogaine user myself, I understand exactly what they're going through. What's important for people to know is that Rogaine is an effective hair regrowth treatment and also that there are many great styling techniques and cuts available to make hair look thicker and fuller."

About ROGAINE(R)

ROGAINE(R), one of the brands of McNEIL-PPC, is the first and ONLY topical brand FDA-approved to regrow hair and the number one dermatologist-recommended brand for hair regrowth. ROGAINE(R) pioneered the hair regrowth category in 1986 when it was initially launched as an Rx product and has been the sole driver of innovation ever since. ROGAINE(R) contains minoxidil, the ONLY ingredient FDA-approved to regrow hair in both men and women. Men's ROGAINE(R) Topical Solution and Men's ROGAINE(R) Topical Aerosol Foam contain five percent minoxidil and Women's ROGAINE(R) Topical Solution contains two percent minoxidil. ROGAINE(R) is available nationwide in one-month ($ 29.99) and three-month supplies ($ 49.99) at food, drug and mass merchandisers, or online at http://rogainedirect.com ($ 59.95 for a four-month supply with automatic refill). For more information, go to www.rogaine.com.

    Contact: INK & ROSES:
             Ronna Reich / 917.226.8006
             ronnareich@yahoo.com

             Hallie Grossman / 646.306.9311
             hallie.grossman@inkandroses.com

SOURCE ROGAINE