Cellairis Debuts Cellairis by Elle & Blair and Announces the Opening of their First Retail Location in the United Kingdom Growing Cellular Phone Accessories Company Marks Focused Expansion Efforts with Two Strategic Initiatives

ALPHARETTA, Ga., Aug. 23, 2011 /PRNewswire/ -- Today, Cellairis, the nation's fastest growing cellular phone accessories company, announces the debut of a limited-edition cell phone accessories collection, Cellairis by Elle & Blair, and the opening of their first international retail location in London. Both endeavors mark exciting growth initiatives on behalf of the company founded in 2005.

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Cellairis by Elle & Blair is a limited-edition, exclusive cell phone accessories collection featuring fashion-forward designs created by Elle & Blair Fowler, two of the most widely recognized fashion and beauty YouTube stars. With an average of ten million video views per month, Elle & Blair have become the voice of fashion and beauty for millions of young women around the world. Today, they will introduce their fans to the new collection at a consumer and media launch event at the Cellairis kiosk at the Beverly Center in Los Angeles.

"Working with Cellairis and seeing this collaboration come to life has been a very exciting opportunity," said Elle & Blair Fowler. We love this collection because each piece in the line has a unique look and feel that compliments a range of styles. It was our goal with the Cellairis by Elle & Blair Collection to provide another fun way for girls to accessorize their outfits and express their personal style."

The new collection features nine case lines compatible for several iPhone, Blackberry, HTC and Droid models. Using a range of materials and textures – from leather and lace to refined crystals – all styles reflect the fashion-forward design aesthetic that defines the Elle & Blair brand. Collections include: Rebel Princess, Quilted Glimmer, Summer Glow, Going Overboard, Imperial Collection, In the Flesh, Twilight Glitz, In the Mix, and I'm Just Sayin.

"We are thrilled to have the opportunity to partner with Elle & Blair on this exciting collaboration," said Joe Ciardullo, CMO of Cellairis." Their expertise in style, fashion and beauty, combined with Cellairis' expertise in mobile accessories provides the ideal platform to express the styles and trends that are important to their fans, as well as our customers."

The launch of Cellairis by Elle & Blair coincides with today's opening of Cellairis's first international retail location in London. The store, located on the ground floor of the Westfield London shopping center, will carry the same assortment of cell phone accessories available at local Cellairis stores through the United States.

This opening marks the beginning of Cellairis' larger international expansion strategy, which includes additional store openings throughout the United Kingdom, as well as Russia, Germany, South America and South Africa, through 2011 and into early 2012. Expansion will continue throughout Europe – with a focus on Ireland, Spain, Italy, France, Poland, Turkey, Scotland, Israel and Prague - and Australia in late 2012.

"Cellairis has always had a major focus on international expansion and we are thrilled to begin accelerating our brand's move to the next level of international exposure and recognition," said Jaime Brown, COO of Cellairis." Bringing the Cellairis brand to an international audience, as well as the development of dedicated collections with personalities like Elle & Blair Fowler, represent our focused commitment to constantly introduce the Cellairis brand to new customers and provide our existing customers with more unique options."

The Cellairis by Elle & Blair collection will retail from $19.99 to $99.99 and is available for purchase at Cellairis stores nationwide, Canada, the new Westfield London location, as well as online at www.cellairis.com. For more information on Cellairis and the limited-edition Cellairis by Elle & Blair Collection, please visit www.cellairis.com

ABOUT CELLAIRIS

Atlanta, Georgia-based Cellairis, is fast becoming the Nation's most trusted cellular accessory specialty retailer. At Cellairis, we make fashion and mobile accessories fun.

Our goal is to produce a large selection of smart, sophisticated, fashionably fun accessories to compliment your cell phones and smart devices.  We strive to provide exceptional, personalized service at one of our convenient, cutting-edge store locations throughout the United States and Canada as well as on-line at www.cellairis.com.

ABOUT ELLE & BLAIR FOWLER

Elle & Blair Fowler are two sisters who love beauty and fashion and started filming and posting their favorite things and tutorials on YouTube. What started as a hobby over two years ago has grown into an international sensation, generating a following of millions of young women all over the world. Elle & Blair are now two of the most recognized and influential social media personalities in beauty and fashion. Visit www.elleandblair.com for more information.

SOURCE Cellairis



RELATED LINKS
http://www.elleandblair.com
http://www.cellairis.com

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