HOUSTON, Sept. 20 /PRNewswire/ -- CellCast Technologies commends New York City as the first major metropolitan area to pilot a comprehensive emergency notification system on cell phones, including cell broadcast technology. (Logo: http://www.newscom.com/cgi-bin/prnh/20060815/DATU036LOGO) During the city council meeting yesterday, Deputy Mayor Ed Skyler testified that New York City plans to begin a pilot program for a new emergency notification system in early 2008. The program is to include cell broadcast, a more advanced technology that is being used around the world and puts emergency information in the hands of millions via cell phones within a minute or two of an official alert. "This emergency notification pilot program is a bold initiative that would have been very beneficial during New York City's recent steam pipe explosion, subway flooding and air toxins emitted from the Lower Manhattan fire," said Paul Klein, chief operating officer of CellCast. "In each of these situations, those nearby could have received a cell broadcast alert with directions to safety, even if wireless traffic had crashed the networks." Cell broadcast technology instantaneously notifies cell phone users in an affected area of an emergency. It uses a feature already built into most cell phones that enables a federal, state or local emergency manager to simultaneously broadcast an emergency message with situational and procedural information to those in the affected area. Accessing cell broadcast is a simple opt-in process on each individual's cell phone handset, unlike text messaging that requires surrendering or disclosing a cell phone number. Since cell broadcast utilizes a portion of the cellular spectrum that is minimally used in normal cell calling or texting, the emergency information is not subject to degradation or clogging as happens to voice and SMS texting transmission during a public emergency situation. Also, cell broadcast technology is geographically specific, transmitting emergency messages to all phones within a cell phone tower transmission area. It is not dependent on the subscriber's home base. Therefore, if a cell phone user travels outside their home base area and an impending danger arises in their travel location, then they will receive a cell broadcast emergency alert to take life-saving measures. About CellCast Technologies: CellCast Technologies, a privately held company based in Houston, is the only company in the United States that facilitates messages being sent via cell broadcast. CellCast's Chief Technology Officer Mark Wood authored Disaster Communications, the crisis communication book used by the International Red Cross for training, and is leading cell broadcast harmonization efforts for the United Nations. Visit http://www.cellcastcorp.com for more information.
SOURCE CellCast Technologies