CellCast Commends New York City as First Major U.S. City to Pilot Comprehensive Emergency Notification on Cell Phones

Advanced Technology of Cell Broadcast Primed for City Pilot

Sep 20, 2007, 01:00 ET from CellCast Technologies

    HOUSTON, Sept. 20 /PRNewswire/ -- CellCast Technologies commends New
 York City as the first major metropolitan area to pilot a comprehensive
 emergency notification system on cell phones, including cell broadcast
     (Logo: http://www.newscom.com/cgi-bin/prnh/20060815/DATU036LOGO)
     During the city council meeting yesterday, Deputy Mayor Ed Skyler
 testified that New York City plans to begin a pilot program for a new
 emergency notification system in early 2008. The program is to include cell
 broadcast, a more advanced technology that is being used around the world
 and puts emergency information in the hands of millions via cell phones
 within a minute or two of an official alert.
     "This emergency notification pilot program is a bold initiative that
 would have been very beneficial during New York City's recent steam pipe
 explosion, subway flooding and air toxins emitted from the Lower Manhattan
 fire," said Paul Klein, chief operating officer of CellCast. "In each of
 these situations, those nearby could have received a cell broadcast alert
 with directions to safety, even if wireless traffic had crashed the
     Cell broadcast technology instantaneously notifies cell phone users in
 an affected area of an emergency. It uses a feature already built into most
 cell phones that enables a federal, state or local emergency manager to
 simultaneously broadcast an emergency message with situational and
 procedural information to those in the affected area. Accessing cell
 broadcast is a simple opt-in process on each individual's cell phone
 handset, unlike text messaging that requires surrendering or disclosing a
 cell phone number.
     Since cell broadcast utilizes a portion of the cellular spectrum that
 is minimally used in normal cell calling or texting, the emergency
 information is not subject to degradation or clogging as happens to voice
 and SMS texting transmission during a public emergency situation.
     Also, cell broadcast technology is geographically specific,
 transmitting emergency messages to all phones within a cell phone tower
 transmission area. It is not dependent on the subscriber's home base.
 Therefore, if a cell phone user travels outside their home base area and an
 impending danger arises in their travel location, then they will receive a
 cell broadcast emergency alert to take life-saving measures.
     About CellCast Technologies:
     CellCast Technologies, a privately held company based in Houston, is
 the only company in the United States that facilitates messages being sent
 via cell broadcast. CellCast's Chief Technology Officer Mark Wood authored
 Disaster Communications, the crisis communication book used by the
 International Red Cross for training, and is leading cell broadcast
 harmonization efforts for the United Nations. Visit
 http://www.cellcastcorp.com for more information.

SOURCE CellCast Technologies