NETANYA, Israel, Dec. 27 /PRNewswire/ -- Cellcom Israel Ltd. (NYSE: CEL) (TASE: CEL) (hereinafter: the "Company"), announced today the dismissal of a purported class action filed against the Company in May 2007, in the District Court of Tel-Aviv-Jaffa, by two subscribers of the Company, in connection with allegations that the Company unlawfully and in violation of its license raised its tariffs, in pricing plans that included a commitment to purchase certain services for a predefined period. The purported class action was dismissed with prejudice, with plaintiffs' consent. Had the lawsuit been certified as a class action, the total amount claimed from the Company was estimated by the plaintiffs to be approximately NIS 875 million.

About Cellcom Israel

Cellcom Israel Ltd., established in 1994, is the leading Israeli cellular provider; Cellcom Israel provides its approximately 3.259 million subscribers (as at September 30, 2009) with a broad range of value added services including cellular and landline telephony, roaming services for tourists in Israel and for its subscribers abroad and additional services in the areas of music, video, mobile office etc., based on Cellcom Israel's technologically advanced infrastructure. The Company operates an HSPA 3.5 Generation network enabling advanced high speed broadband multimedia services, in addition to GSM/GPRS/EDGE and TDMA networks. Cellcom Israel offers Israel's broadest and largest customer service infrastructure including telephone customer service centers, retail stores, and service and sale centers, distributed nationwide. Through its broad customer service network Cellcom Israel offers its customers technical support, account information, direct to the door parcel services, internet and fax services, dedicated centers for the hearing impaired, etc. As of 2006, Cellcom Israel, through its wholly owned subsidiary Cellcom Fixed Line Communications L.P., provides landline telephone communication services in Israel, in addition to data communication services. Cellcom Israel's shares are traded both on the New York Stock Exchange (CEL) and the Tel Aviv Stock Exchange (CEL). For additional information please visit the Company's website www.cellcom.co.il.

    Company Contact              Investor Relations Contact
    ---------------              --------------------------
    Yaacov Heen                  Ehud Helft / Ed Job
    Chief Financial Officer      CCGK Investor Relations
    investors@cellcom.co.il      ehud@gkir.com / ed.job@ccgir.com
    Tel: +972 52 998 9755        Tel: (US) 1 866 704 6710 /1 646-213-1914

SOURCE Cellcom Israel Ltd.

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http://www.cellcom.co.il