Affinity Groups Can Now Form Instantly and Globally on Mobile Platform

NEW YORK, Sept. 29 /PRNewswire/ -- Cellufun (m.Cellufun.com), the mobile social gaming community known as "The World's Mobile Playground," announced today the launch of groups that allow any of Cellufun's eight million monthly visitors to create affinity or discussion groups on any topic. Each group has real-time chat and its own private forums as well as officers who get to decide membership criteria and review applications. Group affiliations also appear on users' home pages, enhancing social ties throughout the community.

"So many of our users are part of groups on Facebook and MySpace, so we knew letting them have access to groups on their mobile phones would be hugely popular. Within a couple days of launching the program, we had 800 groups sprout up," said Neil Edwards, CEO of Cellufun. "We charge to form a group, and groups have formed for expectant mothers, sports enthusiasts, gamers, and social activists. Because Cellufun groups can be created instantly on a platform with tremendous global penetration, we will become a real authority on what people across the world are talking about," he added.

The formation of groups on Cellufun is quite unique in that it represents a shift in people using mobile devices, rather than a computer, to not only meet, shop, and play social games, but also to share common interests and shared ideas. One such user is Tiffany, a 23-year old stay at home mom from Middletown, Ohio, who plays Cellufun a few hours each day on her LG Lotus from Sprint. She has an avatar known as Tiffany513 and has recently started a Mommy Group. "I have always liked talking to other mothers about their experiences, so when I saw that we could form groups on Cellufun, the first thing I thought of was a group for mothers," said Tiffany. "We have already had over 200 mothers join, and a few fathers. This is a great forum for us to share parenting tips and advice, and the best part is that it can all be done on our phones."

About Cellufun

New York-based Cellufun is a mobile community where people meet, shop, and play social games. Cellufun is available on any phone with a data plan, including smart phones, with no download required. People around the world can access the Cellufun platform on any mobile network in 10 languages to create personal avatars, play social games, chat, shop and make new friends. Cellufun partners with mobile operators and media companies such as Verizon Wireless, T-Mobile, MetroPCS, Virgin Mobile, AOL, and USA Today to deliver branded entertainment and custom-designed mobile marketing solutions. With over 200 million monthly page views, Cellufun offers a unique brand-building opportunity for media, marketers and agencies seeking to broaden their reach to the ever-present "third screen."

    FROM:  Cellufun
           Contact: Keith Katz
           48 Wall Street, 29th Floor
           New York, NY 10005
           Telephone: 212-385-2255
           www.cellufun.com

           Rubenstein Public Relations
           Contact: Talia Mann, Joel Mazmanian
           Telephone: 212-843-9341, 212-843-8295
           Email: pr@cellufun.com

SOURCE Cellufun

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