New partners, avatars, virtual goods, games, and friend features drive growth

NEW YORK, Aug. 4 /PRNewswire/ -- Cellufun, the community known as "The World's Mobile Playground," announced today that the company raced past 2 million registered mobile users. The company has posted more than 150,000 new monthly registrations over the past several months and expects even greater registration growth between now and year's end.

New mobile operator partners, new avatars, virtual goods, innovative games, and friend features contributed to the substantial increase in recent registration traffic over the last quarter. Today, Cellufun gets about half of its traffic from partnerships with mobile operators and handset partners such as Verizon Wireless, Virgin Mobile, MetroPCS, and BlackBerry(R). The other traffic comes from consumers using their mobile phones "off deck" through 400 different mobile operators around the world.

Cellufun registered users have extreme engagement levels, with the average user spending more than 7 hours monthly on their phone in the Cellufun community. Currently, the demographics are about 55% female and 45% male in the 16-34 age range with approximately 25% of users on smart phones and 75% on feature phones.

Cellufun cites Marlene Gonzalez, a 34 year old user living in California whose Cellufun avatar is known as "Starmonkey," as one of their heavy users. She works for UPS and plays on her AT&T Quickfire phone for up to 8 hours a day. She discovered Cellufun while recovering from foot surgery. "I was stuck in bed with nothing to do, and I discovered Cellufun. Instantly I was hooked, first playing with my Mobile Pet and then all the other games. I love having so many interesting people to chat with." Her Cellufun player profile is http://m.cellufun.com/p/starmonkey.

Added Neil Edwards, CEO of Cellufun, "Cellufun's 2 million members spend huge amounts of time every month in our community with their friends, playing games and shopping for virtual goods. We are the first and only social community and casual gaming company in the world that works on any phone with a data plan that also supports the purchase of virtual goods in any currency from anywhere in the world."

Cellufun predicts exponential growth delivered in the fourth quarter, with soon-to-be announced partnerships from additional major mobile operators in North America, Asia and Europe.

About Cellufun

New York-based Cellufun is a mobile virtual world where people meet, shop, and play social games. Cellufun is available on any phone with a data plan, including smart phones, with no download required. People around the world can access the Cellufun platform on any mobile network in more than 10 languages to create personal avatars, play social games, chat, shop and make new friends. Cellufun partners with mobile operators and media companies such as Verizon Wireless, MetroPCS, Virgin Mobile, AOL, and USA Today to deliver branded entertainment and custom-designed mobile marketing solutions. With over 200 million monthly page views, Cellufun offers a unique brand-building opportunity for media, marketers and agencies seeking to broaden their reach to the ever-present "third screen."

    Contact: Keith Katz
    48 Wall Street, 29th Floor
    New York, NY 10005
    Telephone: 212-385-2255
    www.cellufun.com

    Rubenstein Public Relations
    Contact: Talia Mann, Joel Mazmanian
    Telephone: 212-843-9341, 212-843-8295
    Email: pr@cellufun.com

SOURCE Cellufun

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