Centric CRM Releases Open Source Centric CRM 4.1 With Expanded Database Support, New Workflow Best Practices Tool

Popular, Enterprise-Class System Adds Support for MySQL, DB2 and Oracle 10g

to Offer Broadest Database Capability in Open Source CRM Space

Mar 14, 2007, 01:00 ET from Centric CRM

    NORFOLK, Va., March 14 /PRNewswire/ -- Centric CRM, developer of the
 most advanced Open Source Customer Relationship Management (CRM) system
 available, today announced the release of Centric CRM 4.1, featuring a
 number of improvements that add both power and productivity to enterprise
 CRM. Centric CRM 4.1 introduces Action Plans, a new tool that allows a
 company to quickly establish workflow best practices, as well as expanded
 support for a total of eleven leading database systems -- by far the
 largest number of any open source CRM product.
     Other new features and upgrades in Centric CRM 4.1 include:
      -- Support for both Geronimo and IBM Websphere Application Server-
         Community Edition J2EE application servers;
      -- A new Web Content Management System (beta) that users can leverage to
         build and manage a fully functional external Web site that is
         seamlessly integrated into their CRM system;
      -- Web 2.0 collaborative capabilities such as discussion forums and
         project management;
      -- Asterisk for VoIP voice capability, enabling appropriate customer
         contact personnel to be notified by screen alert whenever an account
         calls in as well as outbound calling to account contacts at the click
         of an icon;
      -- Portal access to account information for external customers, allowing
         customers to access their account details, trouble tickets and project
         plans via the Web.
      -- Certification on the entire line of IBM hardware and processors up to
         and including mainframes.
      -- And various performance enhancements making the product faster and
         more secure than ever.
     "The Centric CRM platform continues to grow in popularity, with major
 customer deployments taking place at some of the world's most respected
 companies," said Michael Harvey, chief marketing officer and VP/corporate
 development for Centric CRM. "Through these and other installations,
 Centric CRM gains invaluable feedback on enhancements that will add value
 to a broad range of users. Centric CRM 4.1 reflects this input and as such,
 has become a major milestone in the continued growth of the system."
     Centric CRM has become a major open source CRM product due to its
 enterprise-class dependability, its long list of user features, and its
 exceptionally user-friendly licensing model that is unique even within the
 open source community. The Centric Public License, a "one version, one
 license" model, enables the user to freely download the entire system and
 use it forever, as long as the source code is not redistributed. Developers
 own any improvements they make. The company also sells an annual
 maintenance contract to customers wishing professional service and support
 for Centric CRM.
     "Centric CRM 4.1 is well suited for the realities of today's business
 environment," said Robert Fiveash, founder and co-owner of Brand Fuel. "In
 addition to its flexible and affordable licensing model, Centric CRM is
 supported by a strong user community as well as the company itself, which
 is constantly adding features and capabilities to keep the platform at the
 forefront of the industry."
     Action Plans
     Unique to Centric CRM in version 4.1 is its new Action Plans tool that
 allows users to quickly build, deploy and enforce best practices for
 specific CRM tasks such as lead management or trouble ticket resolution.
 Action Plans coordinate many complex, disparate actions involving multiple
 CRM modules into a single, seamless and user-configured process.
     By establishing best practices through Action Plans within Centric CRM,
 enterprises can not only dramatically reduce employee training time, but
 also give management visibility into routine workflows.
     Database Support
     Centric CRM 4.1's support for MySQL, IBM DB2 and Oracle 10g databases
 is a significant step forward. It brings the total number of supported
 databases to eleven (others include PostgreSQL, EnterpriseDB, Microsoft SQL
 Server, IBM Cloudscape, Apache Derby, Interbase, Dafodil and Firebird),
 giving Centric CRM 4.1 the broadest number of accepted databases of any
 open source CRM system.
     Adding even more value to the platform's database capability is its
 object-oriented backup and restore function, which allows users to
 seamlessly backup/restore any Centric CRM 4.1 system from one supported
 database to any other.
     Unusually Flexible
     Companies of all sizes in today's business climate require
 sophisticated CRM capability. With that in mind, Centric CRM was designed
 from the ground up to be scalable for companies of all sizes. Its Java/J2EE
 architecture, enterprise-class security, low cost, and open source code
 makes it the solution of choice for the most rigorous CRM deployments.
     Centric CRM is used daily by highly respected customers including The
 Weather Channel, U.S. Foodservice, Brand Fuel and Spirit Cruises. For more
 information about Centric CRM 4.1, or to download the product, visit
 http://www.centriccrm.com .
     About Centric CRM
     Centric CRM is the developer of the world's most advanced open source
 CRM (Customer Relationship Management) system. Under development for almost
 seven years, Centric CRM comprises over 2-million lines of code. Its
 advanced Java/J2EE, web-based, and object-oriented architecture runs on all
 standards- based platforms. It's used today by Fortune 500 companies in
 large configurations and by thousands of smaller enterprises. Centric CRM
 includes all common CRM modules and adds significant capabilities such as
 Website Authoring, Enterprise Content Management, Project and Document
 Management, Customer Surveys, and advanced Help Desk functions.