Cereality(R) Cereal Bar & Cafe is Cereal Sponsor of The LaSalle Bank Chicago Marathon

'Carbo Load' and Celebrate, Pre- and Post-Race, Friday, 10/20 - Sunday,

10/22 at Cereality Cereal Bar and Cafe (100 South Wacker at Monroe)

Sampling 10,000 'Buckets' of Special Blends at the Cereality 'Sprinter'

Cafe at the Finish Line Festival, on Jackson between Lake Shore Drive and


Oct 16, 2006, 01:00 ET from Cereality(R) Cereal Bar & Cafe

    CHICAGO, Oct. 16 /PRNewswire/ --
     WHAT:  Chicago-based Cereality Cereal Bar and Cafe, the "all cereal, all
            day, all ways" cereal chain, is the cereal sponsor of this year's
            The LaSalle Bank Chicago Marathon and is scooping up some great
            10,000 Free Buckets of Cereality's Organic Cereal Blends and Milk
            at The Finish Line Festival -- Look for the exciting new Cereality
            Sprinter Van (the Cereal Cafe on wheels) at the Finish Line
            Festival. Cereality will give away three varieties of custom-
            blended cereal mixes, each created with a selection of Nature's
            Path organic cereals and a bunch of delicious toppings, and served
            with half pints of Dean's Dairy 2% milk.  The blends are called:
            Nature's Path Gorilla Munch and Nature's Path Amazon Flakes with
            Cereality Charms
            Berry the Competition
            Nature's Path Synergy Flakes and Nature's Path Oaty Bites with
            dried cranberries
            26-Mile Power Mix
            Nature's Path Optimum Power and Nature's Path Corn Flakes with
            dried apricots
            Also pick up a free Cereality Sloop(TM) -- the spoon that sips like
            a straw!
            "Carbo Load" -- Cereality is one of the featured restaurants in
            this year's special Carbo Load event at its 100 S. Wacker cafe. Buy
            a made-to-order Quaker oatmeal or a regular "cold" cereal bowl (two
            scoops + two toppings) and get an EXTRA topping for free -- that's
            one of almost 40 choices, from bananas to Pop Rocks.
            10% Discount with Community Card -- Present a Community Card at the
            Wacker location and receive a 10% discount on your order, PLUS a
            free Cereality BakeryBar(TM) (choose from three delicious flavors).
     WHEN:  Special Race Weekend Hours at Cereality:
            Friday, October 20:  6am - 6pm
            Saturday, October 21:  8am - 6pm
            Sunday, October 22:  7am - 3pm (watch the race action on the
            store's flat-screen TVs)
     WHERE: Cereality Cereal Bar & Cafe -- 100 South Wacker (entrance on
            Monroe, right at the river)
            Finish Line Festival -- Cereality Sprinter Van on Jackson, between
            Lake Shore Drive and Columbus
     NOTES: Cereality will open its next Chicagoland-area cafe at Evanston's
            Sherman Plaza in November. All coupons received during Race Weekend
            will be honored at the new Evanston store as well as at the Wacker
            Cereality has been regularly catering meetings and special events
            in the Loop and beyond for the last year.
     CONTACT:  Lisa Kovitz/Edelman
               212 704-4546 or 917-992-7683 (mobile)

SOURCE Cereality(R) Cereal Bar & Cafe