REDWOOD CITY, Calif., Nov. 6, 2013 /PRNewswire/ -- Marketing professionals from many of the top firms in the world will meet in February to share best practices on cultivating customer advocates. Getting your customer to generate word of mouth, provide testimonials and references, serve on advisory boards, build and participate in communities, refer you, and otherwise advocate for your brand is the most important and innovative area in marketing today. But there is a lot to learn.
"Even companies who are outstanding in these areas tap only a small fraction of their customer advocates' potential– perhaps 10%," says Bill Lee, author of "The Hidden Wealth of Customers" (Harvard Business Review Press, 2012). They'll learn how to tap "the other 90%" at the 2014 Summit on Customer Engagement to be held February 25-26 in Redwood City, CA.
Participants who register now can ensure a spot with a limited-time $200 discount.
Featured presentations this month include:
"Ceridian XOXO" - The Ceridian Customer Success Program by Carlos Gonzalez, Director, Customer Success, Ceridian HCM Learn how Carlos and his team are showing customers the love -- and achieving many difficult objectives common to customer reference programs as well, such as: eliminating "fire drill" reference requests, lack of coordination with other customer advocacy programs, uncovering hidden advocates, empowering them to participate on their own terms keeping track of new products, etc. -- by focusing on customer success.
How to Deploy A Customer Reference App For Your Sales Team
by Scott Acheson, Director, SAP and Robert Szych, Managing Director, Szych Consulting
Scott will show how to select and deploy important new technology solutions -- and mobile reference solutions are among the hottest -- for your customer programs.
How to Engage with Marquee Brand Customers
by Pascale Royal, Senior Program Manager, Strategic Customers, Citrix
Pascale will build off our highly rated panel discussion from last year, by showing how she and her team are generating remarkable marquee customer reference participation from firms like Deutsche Bank, ITV, Citi, Royal Bank of Scotland, US Dept of Veterans Affairs, Aetna, NYSE, O'Neill, JPMorgan and more. Never again say, "We can't get out marquee customers to provide references/ referrals / testimonials, etc. for us," until you see this presentation.
Summit sponsors include well-established, highly knowledgeable firms in the advocacy space, such as Big Sky Communications, Boulder Logic, inEvidence, Metia, Point of Reference, ROInnovation, Service Research Center and TechValidate.
About the Summit on Customer Engagement
Going into its fifth year, the Summit on Customer Engagement is the world's oldest and most respected conference on customer references and customer advocacy, drawing major corporations from around the world.
"There's really nothing I've seen like it in the country." Lisa Arthur, CMO, Teradata Applications
"Wonderful conference! I can honestly say it changed my life." Beth Gallob, Senior Manager, Marketing Communication, Blackbaud
"A very worthwhile conference. I have always recommended it." Ignacio Lalana, Reference Program Manager, EMC
"This was my first Summit and it delivered great value for the time I spent--and the 22 hours fluting time from the UK." Barbara Jenkins, Director, Global Customer Advocacy, QlikTech
"I can actually say the Summit on Customer Engagement made it possible for me to create a reference program." Charlotte Lilley, Customer Programs Manager, Box
About Bill Lee
Lee is the foremost authority in the world on customer advocacy and engagement. Forbes Online columnist Dorie Clark called "The Hidden Wealth of Customers," "one of the most insightful business books I've read this year." When it comes to the dramatic changes in marketing and business growth strategies today, PRWeek called Lee "one of the loudest, strongest and most respected authors."
Bill has spoken to audiences for Forrester Research, International Advertising Association (IAA), Marketing Executives Networking Group (MENG), Net Promoter Annual Summit (U.S.), the Business Marketing Association, American Marketing Association, Social Media Club and others.
He is frequently quoted by major media outlets, such as The Wall Street Journal, Fast Company, Forbes Online, CRM Magazine, Rain Today, and 1to1 Marketing.
Bill writes regularly for the Harvard Business Review (HBR) Blog Network. His article, "Marketing Is Dead" was one of the most widely read and commented on in the history of the network, receiving nearly 600 comments and more than 4,000 recommendations on HBR's Facebook page.
He runs the world's best established and most respected educational conferences on customer references and advocacy. Nine years ago, he began building the foundational educational conferences for customer references and advocacy, including Customer Reference Forum, the Summit on Customer Communities, the CAB (Customer Advisory Board) Exchange Summit, and now the Summit on Customer Engagement. Last year his firm, Customer Reference Forum, has launched a teleconference series, The Master Class Series on Customer Reference Programs.
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