NEW YORK, July 6, 2016 /PRNewswire/ -- This Cesar adds New York to its list of flagship cities, which includes Milan, Genoa, Paris and Cannes. The luxury Italy kitchen manufacturer, known for its high-tech, expertly crafted modern kitchen designs, has opened a street-level showroom on 23rd Street in the heart of the Flatiron district. The showroom is open to both the interior design trade and the retail customer looking for a turnkey solution to designing and outfitting a new kitchen.
Gina Cester, CEO of Cesar Arredamenti states: "We are very proud to open the Cesar Flagship Store in New York, the very first in U.S. We could not miss such an important marketplace. Cesar New York will serve as a window to show our world and collections, and also act as a new platform to create collaborations with interior designers, architects, final customers."
Cesar's manufacturing processes take place in Italy, inside the vast production plant in Pramaggiore, where attention to each component and each phase of the production process guarantee total quality.
"We felt that there was great potential for Cesar in New York, and that the company deserved a flagship store in Manhattan," said general manager Gil Kovalsky. "Cesar design meets the American customer's need for high quality, flexible proposals and bespoke solutions in their kitchen environments," added senior designer Kobi Aharon.
The New York space conveys a calm, serene feel. Five unique kitchen designs have been realized against a backdrop of a welcoming warm grey color that extends from the walls – for which a slightly rough paint with a grainy surface texture has been chosen – to the brushed oak flooring stained in the same shade. The Flos lighting system enhances the excellence of the materials used for the various kitchens on display.
Cinzia Cumini and Vicente Garcia explain: "For the Cesar New York showroom, we have decided to focus on a single color applied to different materials. This has allowed us to heighten the dimensions of a space that, like many Manhattan stores, consists of two large shop windows that open up onto an area that has an incredible depth to it."
Elegance, clean-cut lines, research into the textures of materials, Italian expertise and the pleasures of the table are the mainstays of the company's new inspiration, as interpreted under the art direction of the Garcia Cumini Associati studio.
Cesar's new premises in New York will be open to the public and will include gourmet moments dedicated to samplings and show cooking, meetings and events that will focus on Italian design, thanks to collaborations with prestigious brands that, just like Cesar, represent this important value.
Cesar New York Flagship Store
50 West 23rd St New York, NY 10010
T. +1 212-505-2000 www.cesarnyc.com
Mon-Fri 10 a.m. – 7 p.m.
Sat-Sun: 11 a.m. – 6 p.m.
Founded in 1969 in Pramaggiore (Province of Venice) when Sante Vittorio Cester's workshop was transformed into a modern business, Cesar Arredamenti has made a name for itself in the global market, distinguishing itself as one of the most important kitchen cabinet manufacturers. Care in the choice of materials, product customization and quality service are mainstays for the company, which focuses on a dynamic, modern and efficient design culture to offer kitchen cabinets with clean-cut, minimalist and exciting lines. Having entrusted the company's art direction to the Garcia Cumini Associati studio, Cesar is now identifying new aesthetic and functional paths to seize challenging residential and contract opportunities. www.cesar.it
For further information, please contact us at firstname.lastname@example.org
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/cesar-opens-new-york-city-flagship-store-300294164.html
SOURCE Cesar New York