Channel Islands Surfboards Signs Agreement for Burton to Acquire Its Assets

    SANTA BARBARA, Calif., June 29 /PRNewswire/ -- Channel Islands
 Surfboards' Al Merrick today announced that the company has been acquired
 by Burton Snowboards.
     The founders of each company, Al Merrick and Jake Burton Carpenter,
 forged an agreement over the fact that they share a similar mindset and
 passion for their respective sports.
     "Al and I have approached the direction of our companies with the same
 mindset: putting our future in the hands of the pros who are defining our
 sports," says Jake Burton Carpenter, Founder and Chairman of Burton
 Snowboards. "Our identical philosophies on product development are what
 make this relationship so natural. As we learn more from each other,
 Channel Islands and Burton can only get better."
     Channel Islands will remain in Santa Barbara, California, and Merrick
 will continue to lead the company he founded in 1969 to create surfboards
 for many of the world's best surfers.
     "I'm very excited about this venture and what we can do together to
 advance surf technology and lead surfing into the future," says Al Merrick,
 Founder of Channel Islands. "Channel Islands' goal will continue to be
 focusing on producing the best surfboards in the world. Both Jake and I
 have a real passion for staying at the forefront of technology, innovation
 and design. In the future, I will continue to work in the same capacity
 that I have always worked in, designing and shaping surfboards."
     Jake adds, "Spending time with Al was cool, but you learn a lot more
 about someone when you go for a surf together. That's when I started to
 understand the soul of Channel Islands. I look forward to providing a home
 for Channel Islands for many years to come."
     "Having worked with Jake for the past ten years and having known Al for
 the past couple of years, I have had an incredible opportunity to interact
 with two very passionate and focused individuals," says Laurent Potdevin,
 Burton's Chief Executive Officer. "Burton and Channel Islands are authentic
 brands, and this transaction is a very unique opportunity. Channel Islands
 will continue to be led by Al, staying true to its roots while gaining the
 resources to explore its full potential."
     About Channel Islands Surfboards
     Founded by Al Merrick in 1969 and based in Santa Barbara, California,
 Channel Islands Surfboards shapes boards for many of the world's best
 surfers. For more information, visit: www.cisurfboards.com.
     About Burton
     In 1977, Jake Burton Carpenter founded Burton Snowboards out of his
 Vermont barn. Since then, Burton has fueled the growth of snowboarding
 worldwide through its groundbreaking product lines, its grassroots efforts
 to get the sport accepted at resorts and its team of top snowboarders. In
 1996, Burton began growing its family of brands to include board sports
 equipment and apparel brands. Privately held and owned by Jake, Burton's
 headquarters are in Burlington, Vermont with international offices in
 Innsbruck, Austria and Tokyo, Japan. For more information, visit
 www.burton.com.
     Media Contact:
     Shana Frahm
     shanaf@burton.com
     802-373-2374
 
 

SOURCE Burton Snowboards

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