ChannelAdvisor Adds Over 170 New Retail Customers ChannelAdvisor Complete platform boost efficiency, cross-channel revenue

and product visibility

    RESEARCH TRIANGLE PARK, N.C., April 2, 2008 /PRNewswire/ --
 ChannelAdvisor (, the leading provider of
 e-commerce channel management solutions, announced today the addition of
 over 170 new retail customers using the ChannelAdvisor Complete(TM)
 platform to boost efficiency, cross-channel revenue and product visibility.
 Some of these brand names include HSN Interactive,,
 Pacific Sunwear, Sharper Image, Under Armour and Victoria's Secret.
     ChannelAdvisor combines best practices, innovative software and
 integrated technology to help retailers maximize their profits across
 multiple e-commerce channels -- including marketplaces like eBay, and; comparison shopping sites like,
 Shopzilla and; and across all the major search engines.
 Designed exclusively for online retailers, ChannelAdvisor solutions enable
 businesses, both big and small to create, analyze and streamline e-commerce
 initiatives. The benefits include higher product sales and true, measurable
 ROI without costly IT investments.
     "Online retailers are offered more selling opportunities than ever
 before. That's why it is important for them to leverage the broad range of
 online channels efficiently," says Scot Wingo, CEO of ChannelAdvisor. "We
 are enthusiastic about working with these top retailers and honing
 multi-channel e-commerce sales strategies that keep their products in front
 of online consumers."
     ChannelAdvisor Complete is an integrated, on-demand solution that
 provides online retailers an efficient and profitable way to sell across
 multiple e- commerce channels including marketplaces, comparison shopping,
 search marketing and their own e-commerce stores.
-- MarketplaceAdvisor(TM) ( delivers greater efficiency for eBay sellers by allowing them to replace eBay tools with unique business rules and automation of selling strategies for increased revenues and reduced operational costs. -- MarketplaceAdvisor Premium(TM) ( enables retailers to automate e-commerce tasks from inventory management, to ad creation, to order fulfillment, so they can operate more strategically and grow profits across all channels, including eBay,, and all the major comparison shopping channels. -- SearchAdvisor(TM) ( designed exclusively for retailers, provides a single interface to manage keywords and bids on a product margin basis and view campaign results by orders, products sold or revenue generated across the top search engines. -- ShoppingAdvisor(TM) ( places entire comparison shopping campaign control in the hands of retail marketing managers. Through customized business rules, retailers can tailor product information to each specific engine, automatically evaluate product performance based on a variety of profitability goals, and analyze results through a comprehensive reporting interface. -- ChannelAdvisor Stores(TM) ( enables retailers to manage inventory for their e-commerce store and a range of marketplace channels all from a single database, allowing them to combine across-the-board efficiencies and extend their brand to a broader audience. About ChannelAdvisor Corporation ChannelAdvisor Corporation provides technology and services that enable leading online retailers to maximize their products across multiple e-commerce marketplaces such as eBay, and, comparison shopping engines such as, Shopzilla, Nextag and Google Product Search and search engines such as Google, Yahoo! and MSN. In 2007, ChannelAdvisor managed over $2.1 billion in gross merchandise value (GMV) on behalf of its customers. ChannelAdvisor solutions combine best practices, on-demand software and integration technology to help retailers sell more products, faster, by automating labor-intensive, manual functions so they spend less time optimizing campaigns and more time solving marketing and business issues. ChannelAdvisor's customers include GSI Commerce, Brookstone, Abebooks and Motorola. ChannelAdvisor Corporation is headquartered in Research Triangle Park, NC with offices in Atlanta, Seattle, the United Kingdom, Australia, Ireland and Germany. For more information, visit

SOURCE ChannelAdvisor Corporation

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