SAN FRANCISCO, April 5, 2017 /PRNewswire/ -- ChannelMeter, Inc., the leading online video analytics platform, has unveiled the ChannelMeter Creator and Influencer Management Suite. This new SaaS platform allows multi-channel networks (MCNs), digital media companies, creator networks, agencies, and now brands to automate large portions of their creator operations.
YouTube creators have grown considerable market influence, as their targeted reach becomes opportunity for media companies and brands. According to a recent Altimeter study, 73.9% of brands prefer to work directly with influencers or their management. Specifically, video influencer content is expected to grow the most with 82% of brands expecting to spend in this segment.
Currently many creator networks and brands manually manage creators and influencers with haphazard systems with tons of overhead. ChannelMeter was born to simplify the workflow by maintaining data in a centralized and intuitive platform.
Onboard, verify, and enroll the best talent across YouTube, Facebook, and Instagram by filtering talent for specific criteria across any platform and create custom standards that instantly approve or reject applications.
Facilitate stronger creator partnerships via an efficient Creator Management System. This CRM centrally organizes legal contracts, channel management tools, support, and communication. ChannelMeter allows administrators to easily search information for an unlimited number of creators. Additionally, proactive alerts remind users of important updates, like expiring contracts and low balances.
Streamline accounting through customizable earning calculations including advances, recoupment, splits, bonuses, and automated payments. Unique to ChannelMeter, users can condense earnings from brands, platforms, licensing, and merchandising into one coherent payment. ChannelMeter automatically summarizes earning statements and allows for easy balance maintenance all from one dashboard.
Track campaign data through a versatile analytics engine that calculates key metrics from YouTube, Facebook, and Instagram. Customers can visualize composite data across social channels over customizable intervals to monitor campaign and content performance.
Eugene Lee, CEO of ChannelMeter claims that "After using ChannelMeter, brands and networks spend less time on administrative tasks and more time on procuring the best talent and creating high quality content that generates revenue."
ChannelMeter is a complete platform for online video network and creator management. Venture backed and headquartered in San Francisco, ChannelMeter's investors include Artis Ventures, Strong Ventures, Sazze Partners, Primer, Pulsar Ventures, Turner Broadcasting, Matter.VC and 500 Startups.
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SOURCE ChannelMeter, Inc.