Charles Schwab Wins 'Best of Show' at JFAM Media Strategy Awards - The Journal of Financial Advertising & Marketing honored best media

strategies and campaigns in financial services on Thursday,

January 26th.



- Charles Schwab, Accenture, TD Gold Travel Visa, International Securities

Exchange, Ameriprise Financial, Sandler O'Neill & Partners, and

Ameriquest Mortgage Company each win in their respective categories.



- Financial Times sponsored premiere NYC event.



    NEW YORK, Jan. 31 /PRNewswire/ -- The Journal of Financial Advertising &
 Marketing (JFAM) hosted the first award program for strategic excellence in
 media planning for financial services. The JFAM Media Strategy Awards
 presentation took place on Thursday, January 26, 2006 at Barolo in the SoHo
 district of Manhattan. Over one hundred financial marketing leaders joined
 there to celebrate excellence in financial media.
     The awards honored media strategies and campaigns in seven categories.
 There was also a "Best Global/International Media Strategy" award as well as a
 "Best of Show" award presented.
 
     Following is a list of finalists and winners, by category:
 
     Brokerage: Finalists included: Charles Schwab (Agencies: PHD and Euro
 RSCG), E*TRADE (Agency: Starlink Worldwide) and TD Waterhouse (Agency:
 MediaEdge: CIA).  The winner was Charles Schwab (Agency: PHD & Euro RSCG).
 
     Corporate:  Finalists included: Dreyfus Corporation, (Agency: Optimedia),
 TIAA-CREF (Agency: TargetCast tcm), Ernst & Young and Accenture (Agency:
 MediaEdge: CIA).  The winner was Accenture, (Agency: Media Edge/CIA).
 
     Credit Card: Finalists included: Citi-Simplicity (Agency: Fallon), Citi-
 Thank You (Agency: Fallon), TD Gold Travel Visa (Northern Lights Direct
 Response TV).  The winner was TD Gold Travel Visa (Agency: Northern Lights
 Direct Response TV).
 
     General Financial: Finalists included: International Securities Exchange
 (Agency: Optimedia), Canadian Home Income Plan (Agency: Northern Lights Direct
 Response TV) and Citi Brand-OOH (Agency: Fallon).  The winner was
 International Securities Exchange (Agency: Optimedia).
 
     Individual Investment: Finalists included: Ameriprise Financial (Agencies:
 Mindshare and Digitas) and Florida Prepaid College Board (Agency: Kelley
 Swofford Roy, Inc).  The winner was Ameriprise Financial (Agencies: Mindshare
 and Digitas).
 
     Investment Banking: Finalists included: Citigroup Corporate Investing
 Banking (Agency: Merkley & Partners), Goldman Sachs and Sandler O'Neill &
 Partners (Agency: Doremus).  The winner was Sandler O'Neill & Partners
 (Agency: Doremus).
 
     Retail Banking & Lending: Finalists included: Ameriquest Mortgage Company
 (Agency: DDB-Direct, Los Angles), TierOne Bank (Agency: Ayres Kahler) and HSBC
 Bank USA, N.A. The winner was Ameriquest Mortgage Company (DDB Direct, Los
 Angles).
 
     In addition, a JFAM Media Strategy Award for "Best Global/International
 Financial Media Strategy" was awarded to Accenture (Agency: Media Edge/CIA),
 who beat out fellow finalists Citigroup Corporate Investing Banking (Agency:
 Merkley & Partners), Goldman Sachs for the award.
     The "Best of Show" award went to Charles Schwab (Agencies: PHD and Euro
 RSCG).
     Entries were limited to financial media strategies conceived or executed,
 at least in part, during 2005.
     "Financial media strategy is far more important today than it has ever
 been," said Bill Wreaks, president of JFAM publisher Wreaks Media Group.
 "Getting the advertising in front of the right people at the right times takes
 more ingenuity and creativity than ever."
     The Financial Times sponsored the event. "We recognize the importance of
 the media strategy in the success of financial marketing," said Elissa
 Tomasetti, vp, marketing at the Financial Times. When we heard that JFAM was
 launching this program, we raised our hand immediately. This award event was
 long overdue."
     Campaigns were evaluated by a leading panel of judges from many sectors of
 the communications industry -- advertising, public relations, consulting and
 government.
 
     Chaired by Christopher Philip, svp/media director at Doremus, the panel
 included:
     -- James Barcia, Director of Community Affairs, Governor Pataki
     -- Steve Cone, Managing Dir/Mktg, Citigroup Global Wealth Management
     -- Jamie DePeau, SVP, Marketing, TIAA-CREF
     -- Mark DiMassimo, CEO/Creative Director, DiMassimo
     -- Steve Farella, President, TargetCast, tcm
     -- Dan Harley, VP Marketing, HSBC Bank USA
     -- Jim Hummerstone, Executive Director of Marketing, UBS
     -- Joanne Hvala, Associate Dean, Marketing, NYU/Stern
     -- Mark Ingall, Director of Global Strategic Media, Citibank
     -- Mike Lotito, CEO, Media IQ
     -- Tom Nelson, Co-founder, Creative Director, Gardner Nelson & Partners
     -- Catherine Palmieri, Managing Director, Citibank Online
     -- Fred Pfaff, President, Fred Pfaff Inc.
     -- Ralph Piscitelli, Director of Communications, Nomura Securities
     -- David Sklaver, President/NY, KSL Media
     -- Stuart J.Sigman, Ph.D., Dean, Communication School, Emerson
     -- Bryan Stapp, Chief Marketing Officer Marketing, Quicken Loans.
     -- Julian Walker, Partner, Gainsborough Communications (London)
     -- Ken Zasky, President, StarLink Worldwide
 
     About The Journal of Financial Advertising
     The Journal of Financial Advertising is published quarterly by Wreaks
 Media Group (www.financialadvertising.com), which provides content and
 consulting services to the financial services industry. Clients include
 Bloomberg Media, the Financial Times, Investor's Business Daily, MSN, New York
 Times USA Today and The Wall Street Journal Interactive.
 
     Wreaks Media Group is led by Bill Wreaks, former managing director for
 media at the Doremus Advertising unit of Omnicom Worldwide.
 
      For more information on The Journal of Financial Advertising Contact:
      Bill Wreaks
      212-753-5131
      bill@financialadvertising.com
 
     About the Financial Times
     Financial Times is firmly established as one of the world's leading
 business information brands, internationally recognized for its authoritative,
 accurate, and incisive news, comment and analysis. Whether in print or online,
 the Financial Times is essential reading for the global business community.
     Printed in 24 sites worldwide, the Financial Times newspaper currently has
 a daily circulation of over 433, 858 and a readership of more than 1.3 million
 people worldwide.  FT.com (http://www.ft.com) is one of the world's leading
 business information portals, and the Internet partner of the Financial Times.
 It combines agenda-setting editorial content with comment and analysis,
 relevant financial data, discussion groups, unique dossiers on key business
 people and a range of tools to search the web, manage a working day and seek
 out leisure opportunities.  FT.com has 3.9 million unique monthly users that
 generate over 45.7 million monthly page views.
 
      For more information on the Financial Times, please contact:
      Courtney Dolan
      Public Relations
      Financial Times
      212-641-6360 or Courtney.dolan@ft.com
 
 

SOURCE Financial Times

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