Charlotte-based Elevator Channel Braces for Rapid Expansion as a Result of New Partnership with Global Signage Provider Digital View

Outsourcing partnership expected to generate growth throughout several major

U.S. markets



01 Sep, 2005, 01:00 ET from Elevator Channel

    CHARLOTTE, N.C., Sept. 1 /PRNewswire/ -- The Elevator Channel, a unique
 advertising, news, information and entertainment network, announced today that
 it will partner with global digital signage provider Digital View to outsource
 the manufacturing and technical support of its flat-panel, high-resolution
 digital display systems found in elevators throughout Charlotte, N.C.
     Since its inception in 2001, the Elevator Channel has been managing its
 elevator-based network of display screens, associated hardware, software and
 hosting services in-house. Outsourcing these technological aspects of the
 company's business to Digital View allows the Elevator Channel to save
 thousands of dollars on overhead expenses, respond to growth opportunities
 faster and focus on building its brand through its core competencies:
 advertising sales, media creation and real estate acquisition.
     Digital View, one of the world's leading providers of digital signage and
 complete digital media networks, will be the primary provider of display
 units, supplying the Elevator Channel with LCD flat-panel screens, solid-state
 media players and Web-based media scheduling software called Remote
 Transfer(TM).  Digital View will also provide hosting and help desk services
 to the Elevator Channel.
     With the advent of this partnership, the Elevator Channel is currently in
 the process of retrofitting all of its current locations in Charlotte.  In
 September, the company will also begin to install its enhanced network and
 equipment in approximately 100 additional elevators in Charlotte, including
 Gateway Center, Wachovia Two and Three, SouthPark and Interstate Tower.
     "This is an exciting and pivotal point in the company's history," said
 Elevator Channel Chief Executive Officer Rudy Alexander. "Our recent expansion
 efforts demonstrate just how beneficial the company's new partnership with
 Digital View will be for our profitability and growth. Now we're positioned as
 a pure media company and equipped for rapid expansion."
     According to Alexander, additional real estate acquisition is currently
 underway in Charlotte as well as other major cities in the southeast and
 southwest.
     "The Elevator Channel is a very impressive company that is executing
 against a business model which brings tremendous value to their advertisers,
 building owners and viewers, and we're delighted at the opportunity to be
 working in partnership with them," said Stuart Armstrong, COO North America
 for Digital View, which is based in London, and has offices in New York,
 Toronto, Silicon Valley and Hong Kong. "We are thrilled that our solid-state
 remote media players, combined with our Web-based remote transfer media
 controls, are giving the Elevator Channel a much more cost-effective and
 reliable system, particularly for a challenging environment like elevators."
     Alexander adds that acquiring real estate and deploying the company's
 network is a much smoother process financially for the Elevator Channel now
 that Digital View is on board. The new partnership will reduce the Elevator
 Channel's installation expenses by approximately 85 percent.
 
     About the Elevator Channel
     Founded in 2001, the Elevator Channel (www.elevatorchannel.com) is an
 advertising, news, information and entertainment media company headquartered
 in Charlotte, N.C. that uses patented technology to reach consumers through
 high-resolution displays.  The network capabilities of the Company can be
 deployed inside the elevators of high-rise commercial and residential towers
 and also through free standing, strategically located kiosks.  The narrowcast
 flexibility of the Elevator Channel's medium allows for both broad range
 exposure and targeted, private networks.  Today, the system generates over
 nine million impressions per month.
 
     About Digital View
     Established in 1995, Digital View Group (http://www.digitalview.com) is
 one of the world's foremost suppliers of advanced connectivity solutions for
 the flat panel digital display market, and a world leader in the
 implementation of out-of-home advertising and digital signage networks.  The
 company develops display electronics products and services used in mission-
 critical applications, with growing expertise in delivering digital media
 networks in retail and other commercial environments.  Current brands and
 retailers using Digital View solutions include Toys "R" Us, P&G, Nine West,
 Hasbro, Viacom, Circuit City, Kraft, Starbucks, Swatch Group, L'Oreal, Nokia,
 TAG Heuer, Symantec, Logitech, Bose and Tempur-Pedic.  Based in London,
 Digital View also has offices in Hong Kong, Toronto, Chicago, New York and
 Morgan Hill, Calif.
 
 

SOURCE Elevator Channel
    CHARLOTTE, N.C., Sept. 1 /PRNewswire/ -- The Elevator Channel, a unique
 advertising, news, information and entertainment network, announced today that
 it will partner with global digital signage provider Digital View to outsource
 the manufacturing and technical support of its flat-panel, high-resolution
 digital display systems found in elevators throughout Charlotte, N.C.
     Since its inception in 2001, the Elevator Channel has been managing its
 elevator-based network of display screens, associated hardware, software and
 hosting services in-house. Outsourcing these technological aspects of the
 company's business to Digital View allows the Elevator Channel to save
 thousands of dollars on overhead expenses, respond to growth opportunities
 faster and focus on building its brand through its core competencies:
 advertising sales, media creation and real estate acquisition.
     Digital View, one of the world's leading providers of digital signage and
 complete digital media networks, will be the primary provider of display
 units, supplying the Elevator Channel with LCD flat-panel screens, solid-state
 media players and Web-based media scheduling software called Remote
 Transfer(TM).  Digital View will also provide hosting and help desk services
 to the Elevator Channel.
     With the advent of this partnership, the Elevator Channel is currently in
 the process of retrofitting all of its current locations in Charlotte.  In
 September, the company will also begin to install its enhanced network and
 equipment in approximately 100 additional elevators in Charlotte, including
 Gateway Center, Wachovia Two and Three, SouthPark and Interstate Tower.
     "This is an exciting and pivotal point in the company's history," said
 Elevator Channel Chief Executive Officer Rudy Alexander. "Our recent expansion
 efforts demonstrate just how beneficial the company's new partnership with
 Digital View will be for our profitability and growth. Now we're positioned as
 a pure media company and equipped for rapid expansion."
     According to Alexander, additional real estate acquisition is currently
 underway in Charlotte as well as other major cities in the southeast and
 southwest.
     "The Elevator Channel is a very impressive company that is executing
 against a business model which brings tremendous value to their advertisers,
 building owners and viewers, and we're delighted at the opportunity to be
 working in partnership with them," said Stuart Armstrong, COO North America
 for Digital View, which is based in London, and has offices in New York,
 Toronto, Silicon Valley and Hong Kong. "We are thrilled that our solid-state
 remote media players, combined with our Web-based remote transfer media
 controls, are giving the Elevator Channel a much more cost-effective and
 reliable system, particularly for a challenging environment like elevators."
     Alexander adds that acquiring real estate and deploying the company's
 network is a much smoother process financially for the Elevator Channel now
 that Digital View is on board. The new partnership will reduce the Elevator
 Channel's installation expenses by approximately 85 percent.
 
     About the Elevator Channel
     Founded in 2001, the Elevator Channel (www.elevatorchannel.com) is an
 advertising, news, information and entertainment media company headquartered
 in Charlotte, N.C. that uses patented technology to reach consumers through
 high-resolution displays.  The network capabilities of the Company can be
 deployed inside the elevators of high-rise commercial and residential towers
 and also through free standing, strategically located kiosks.  The narrowcast
 flexibility of the Elevator Channel's medium allows for both broad range
 exposure and targeted, private networks.  Today, the system generates over
 nine million impressions per month.
 
     About Digital View
     Established in 1995, Digital View Group (http://www.digitalview.com) is
 one of the world's foremost suppliers of advanced connectivity solutions for
 the flat panel digital display market, and a world leader in the
 implementation of out-of-home advertising and digital signage networks.  The
 company develops display electronics products and services used in mission-
 critical applications, with growing expertise in delivering digital media
 networks in retail and other commercial environments.  Current brands and
 retailers using Digital View solutions include Toys "R" Us, P&G, Nine West,
 Hasbro, Viacom, Circuit City, Kraft, Starbucks, Swatch Group, L'Oreal, Nokia,
 TAG Heuer, Symantec, Logitech, Bose and Tempur-Pedic.  Based in London,
 Digital View also has offices in Hong Kong, Toronto, Chicago, New York and
 Morgan Hill, Calif.
 
 SOURCE  Elevator Channel