- Grand Prize Chosen from among 720 Souvenir Items -

TOKYO, Feb. 3, 2012 /PRNewswire/ -- A set of serving plates shaped like "uchiwa" (Japanese fan), dubbed the "Four Seasons," was awarded the Grand Prize in the Charming Japanese Souvenir Contest 2012, hosted by the Japan Tourism Agency, at a final round of screening by a panel of judges comprising foreign nationals from 15 countries and regions as well as local experts on tourism, commerce and other fields. It was chosen from among 720 souvenir items submitted for the contest.

(Photo: http://prw.kyodonews.jp/open/release.do?r=201202022212)

In addition, seven items were honored with category awards (gold, silver and bronze prizes for three items each in the TRADITIONAL JAPAN and COOL JAPAN categories, and a LUXURY JAPAN category prize for one item), while 15 items were given the INTERNATIONAL category award.

The award-winning souvenirs will be exhibited for sale at Narita, Kansai, Chubu and Haneda international airports.

Please visit the website (http://www.omiyage2012.com/eng/award/award2012.html) to view details of the award-winning merchandise.

The purpose of this competition is to foster and discover good Japanese souvenirs in terms of quality and design from the viewpoint of visitors from overseas by selecting the most attractive souvenirs. It will also contribute to promoting local brands, introducing Japanese appeal to the world through souvenirs and inviting more overseas visitors to Japan.

List of 2012 Award-Winning Products:
The results of final screening of "The Most Attractive Japanese Souvenirs Award Competition 2012" which was held on January 13, 2012 are as follows:

Grand Prize & TRADITIONAL JAPAN Category Gold award
Uchiwa-shaped serving plates "Four Seasons" (Sales price: 6,090 yen)
Sakuda Gold & Leaf Co., Ltd. (Ishikawa Prefecture)

Foreign-language websites for Charming Japanese Souvenir Contest 2012:

English:
http://www.omiyage2012.com/eng/award/award2012.html

Chinese (simplified):
http://www.omiyage2012.com/chk/award/award2012.html

Chinese (traditional):
http://www.omiyage2012.com/chh/award/award2012.html

Korean:
http://www.omiyage2012.com/kor/award/award2012.html

 

SOURCE Japan Tourism Agency

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