Charter Baking Streamlines Direct Store Delivery Using Ross Computer Systems' STORS Handheld Application With Zebra's RW 420 Mobile/Wireless Printers

Motorola handheld computers and Zebra printers plus Bluetooth

communications technology provide delivery efficiency for drivers,

operational accountability for the business

Jan 07, 2008, 00:00 ET from Zebra Technologies

    VERNON HILLS, Ill., Jan. 7 /PRNewswire-FirstCall/ -. Zebra Technologies
 (Nasdaq:   ZBRA), a global leader in specialty printing and automatic
 identification solutions, has announced that its Zebra RW 420 mobile
 printers play a major role in an innovative direct store delivery (DSD)
 system recently deployed by Boulder, Colorado-based Charter Baking Company,
 North America's leading supplier of natural and organic bread and baked
 goods. The company distributes branded products from Rudi's Organic Bakery,
 The Vermont Baking Company, The Baker, and Matthew's Bread to supermarkets,
 mass retailers and a host of independent natural food stores across the
     This year, Charter Baking implemented Ross Computer Systems' STORS
 (Sales Tracking, Ordering, Route Settlement) mobile/wireless Route
 Accounting/Direct-Store-Delivery solution in nine key distribution centers
 -- one in Boulder and eight on the East Coast. Ross' STORS application runs
 on any Microsoft Windows Mobile device and the Charter Baking
 implementation utilizes Motorola MC9090 rugged mobile computers with a
 keypad designed specifically for DSD and Zebra RW 420 mobile/wireless
 receipt printers. Transaction data from each route is uploaded daily into
 Charter's host system application called 'Bakers Dozen' -- one of Ross
 Computer Systems' bakery production and distribution enterprise solutions.
     Using Ross' STORS handheld mobile/wireless solution, Charter's drivers
 can complete delivery route transactions quickly and conveniently. With the
 Motorola MC9090 rugged mobile computer and the compact, rugged Zebra RW 420
 printers, Charter's mobile workers can issue invoices, print receipts,
 collect signatures, enter credits for returns and accept payments on the
 spot, then communicate these transactions to the host system.
     "Implementing STORS has helped us streamline delivery operations for
 drivers and provides us with significantly greater accountability and
 accuracy on product sales across all locations," states Andy Artzer, CIO of
 Charter Baking Company. "As a result, we can identify and optimize sales
 opportunities and ensure that production, distribution and product
 placement are done in the most advantageous manner to serve our customers."
     Rollout of the Ross STORS mobile/wireless solution at Charter's
 distribution depots began in April 2007, with each successive set of routes
 being rolled out every week. "This was an extremely challenging and
 demanding timetable," Artzer adds. "Achieving full deployment and training
 of our handheld system- on time and within budget -- required the hard
 work, focus and commitment of our hardware vendors, the Ross installation
 group, and most importantly, the Charter sales management and sales
 operation teams."
     Kevin Glander, Implementation Manager at Ross Computer Systems notes:
 "This was our first implementation working with the Zebra RW 420 printer
 and we have been very happy with its quality and performance." On the same
 topic, Artzer concludes: "We are also pleased with the hardware components.
 The Motorola handheld computer features a keyboard designed for driver ease
 of use in DSD operations and the Bluetooth-enabled Zebra mobile printers
 have proven to be highly stable and reliable, with the best battery
 performance we have ever seen."
     About Ross Computer Systems
     Ross Computer Systems is a leading provider of host and handheld Route
 Accounting/Direct-Store-Delivery software to the food and beverage
 industries. Headquartered in New York City, with offices located throughout
 the United States, Ross offers a full suite of DSD specific applications to
 its customers. Food and beverage companies utilize Ross' offerings of
 integrated solutions to solve all their Direct-Store-Delivery business
 needs. For more information, visit
     About Zebra Technologies
     Zebra Technologies Corporation helps companies identify, locate and
 track assets, transactions and people with on-demand specialty digital
 printing and automatic identification solutions in more than 100 countries
 around the world. More than 90 percent of Fortune 500 companies use
 innovative and reliable Zebra printers, supplies, RFID products and
 software to increase productivity, improve quality, lower costs, and
 deliver better customer service. Information about Zebra and Zebra-brand
 products can be found at
     CONTACT: Michelle Meek
+1 312 873 3424

SOURCE Zebra Technologies