Chayes to Lead Ketchum's Stromberg Consulting

    NEW YORK, Feb. 8 /PRNewswire/ -- Ketchum, a leading global public
 relations firm, announced the appointment of Michael M. Chayes, an expert in
 organizational change, as chief executive officer of its change-management
 unit, Stromberg Consulting.  Dr. Chayes succeeds CEO and founder Gary
 Stromberg, who left in 2004 after more than 20 years in the position to pursue
 new ventures.
     "Michael brings a wealth of consulting expertise in change management that
 will ensure Stromberg maintains its role as a leading change-management
 consultancy," said Raymond L. Kotcher, senior partner and CEO of Ketchum.  "He
 will play a key role in further integrating Stromberg's offerings with
 Ketchum's expertise to help clients achieve the full potential of their brand
 through public relations and internal change."
     "This is a tremendous opportunity to expand what Stromberg brings to
 Ketchum and to work together to create new and innovative client programs,"
 said Dr. Chayes.  "I'm excited to lead this practice and build on its already
 strong record of performance."
     Since 2002, Dr. Chayes has served as managing principal of Sustained
 Leadership LLC, of Scarsdale, N.Y., where he provided executive consulting and
 coaching on large-scale organizational change and organizational- and
 personal-performance improvement, among other services.  During his tenure
 there, he assisted a $4 billion-a-year energy products-and-services company in
 the development and introduction of its customer-focused business model.
     Previously, Dr. Chayes was lead partner, Organization and Change Strategy,
 Eastern United States, for PricewaterhouseCoopers LLP, New York, where he
 created and led a 45-person organizational consulting practice.  Among other
 things, he designed and implemented diverse organizational changes for Fortune
 500 clients and created the Organization Performance Model for the global PWC
 toolkit.
     From 1988 to 1995, Dr. Chayes served as a senior director of Delta
 Consulting Group in New York, conducting large-scale organizational change
 projects for senior Fortune 100 leaders.  His responsibilities included
 coaching senior and executive leaders on strategy execution, change
 management, team leadership and personal effectiveness.
     Dr. Chayes holds a bachelor of arts degree in sociology and psychology
 from The City College of New York, and a master of science and a doctorate in
 psychology from the Derner Institute at Adelphi University in Garden City,
 N.Y.
 
     About Stromberg
     Acquired by Ketchum in 2001, Stromberg Consulting is focused on helping
 executives and senior leadership teams design and execute strategic and
 operational organizational change. Stromberg's integrated portfolio of
 services includes change planning and implementation, leadership team
 alignment, organizational communication, business process improvement and
 designing new organization structure and culture. Stromberg helps companies to
 align and mobilize all their resources to consistently deliver on their brand
 promise.
 
     About Ketchum
     An innovator in communication since 1923, Ketchum delivers seamless
 service around the globe through its 23 offices and 46 affiliates and
 associates in North America, Europe, Asia Pacific and Latin America. With its
 five global practice areas, Brand Marketing, Corporate Communications,
 Healthcare, Food & Nutrition, and Technology, Ketchum offers clients a unique
 breadth and depth of marketing and corporate communications expertise. A
 leading global public relations firm and the PRWeek 2002 Agency of the Year,
 Ketchum is a unit of Omnicom Group Inc. (NYSE:   OMC;
 http://www.omnicomgroup.com). Additional information on Ketchum, its award-
 winning work, and past press releases can be found at http://www.ketchum.com.
 
 

SOURCE  Ketchum Public Relations