Check Your Pocket Change Gold Dime Winner on the Loose; Sprint's $25,000 Grand Prize Remains a Mystery

Apr 07, 1997, 01:00 ET from Sprint

    KANSAS CITY, Mo., April 7 /PRNewswire/ -- Finders of the rare 24 karat
 gold-plated dimes dropped into U.S. currency circulation on Thursday, April 3
 are at large.  Across the country, these Amazing gold dimes placed under your
 nose can turn into big dollars if you find them -- up to $25,000 to be exact.
     So go out and start searching!  No gold pans are needed to find these gold
 dimes because The Amazing Kreskin, the "world's foremost mentalist," can and
 has given his predictions as to where the dimes are located.  Kreskin kicked
 off The Amazing Sprint Sense Dime Find from the Dime Savings Bank of New York
 and simultaneously 1,000 gold dimes were dropped in locations where
 consumers make phone calls.
     In order to turn Sprint's Amazing gold dimes to dollars, consumers must
 call 1-888-GRAB-GOLD (1-888-472-2465) to report their gold dime find.  The
 first person to call 1-888-GRAB-GOLD and complete Sprint's gold dime
 verification process will win a $25,000 Amazing Sprint Sense Dime Find grand
 prize and one year of free long distance from Sprint.  Each of the next 10
 individuals who call 1-888-GRAB-GOLD and repeat Sprint's gold dime
 verification process will receive a year's worth of free long distance and an
 Amazing Sprint Sense Dime Find runner-up prize of $1,000.  Others who call
 after the first 11 reported and verified finds may turn in their dime for
 prepaid long distance prizes.
     Sprint, the communications giant recognized for its flat dime-a-minute
 long distance rate, has turned TV fantasy into reality with The Amazing Sprint
 Sense Dime Find.  Current Sprint television ads depict consumers gaining
 "magical" control over their life after finding Sprint's dime on the street.
 The Amazing Sprint Sense Dime Find brings the magical feel of the commercials
 to life and truly shows the power of Sprint's Amazing dime.
     "We're literally taking Sprint's advertising campaign out of the TV and
 into the real world," said Tom Kessler, director of marketing for Sprint's
 Consumer Services Group.  "Just as the ads show that discovering Sprint's
 dime-a-minute rate can help consumers gain control of their long distance
 bill, finding one of Sprint's Amazing gold dimes could help them control other
 areas of their life, with a chance for prizes up to $25,000."
     When Sprint Sense was launched in January 1995 it revolutionized the
 industry, changing the face of long distance pricing.  The plan has been
 recognized for its simple, easy-to-understand rate and helped Sprint land the
 top spot in a J.D. Power and Associates customer satisfaction study the past
 two years in a row.
     Sprint Sense provides a 10-cent-a-minute flat long distance rate nights
 and weekends, when 75 percent of all consumers say they make their long
 distance calls, making it the simplest calling plan for the majority of
     Sprint is a global communications company -- at the forefront in
 integrating long distance, local and wireless communications services and the
 world's largest carrier of Internet traffic.  Sprint built and operates the
 United States' only nationwide all-digital, fiber-optic network and is the
 leader in advanced data communication services.  Sprint has $14 billion in
 annual revenues and serves more than 16 million business and residential