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Cheech Marin's Personal Chicano Art Collection Makes First California Visit at Museum of Contemporary Art San Diego

 
 

Presented by Target Stores and Mervyn's and Sponsored by

Hewlett-Packard Company, Chicano Opens to the Public on May 30



    MINNEAPOLIS, Feb. 24 /PRNewswire/ -- Chicano, an unprecedented art
 exhibition, presented by Target Stores and Mervyn's, sponsored by
 Hewlett-Packard Company and produced by Clear Channel Exhibitions, will make
 its first visit to the Golden State at the Museum of Contemporary Art San
 Diego (MCASD) in San Diego, Calif., on May 30, 2004.  Chicano is a five-year,
 15-city national tour that is collectively made up of two major exhibits:
 Chicano Visions: American Painters on the Verge, a traditional art exhibit,
 and Chicano Now: American Expressions, an interactive multimedia exhibit for
 families.  Chicano will remain on display at MCASD through September 12, 2004.
     (Logo:  http://www.newscom.com/cgi-bin/prnh/20040224/LOGO1
             http://www.newscom.com/cgi-bin/prnh/20040224/LOGO2 )
     Chicano first opened in November 2001 at the San Antonio Museum of Art in
 San Antonio and has traveled throughout the United States, making stops at the
 Smithsonian Institution in Washington, D.C., the National Hispanic Cultural
 Center in Albuquerque, N.M. and the El Paso Museum of Art in El Paso, Texas.
 Chicano is currently on view at the Indiana State Museum in Indianapolis, Ind.
     "We're extremely pleased to be the first Southern California museum to
 host Chicano," said Dr. Hugh M. Davies, the David C. Copley director of MCASD.
 "This is a first-class collection of works that speaks eloquently to a
 cultural movement rich in tradition and heritage.  An exhibition of this
 magnitude takes on special significance in the San Diego/Tijuana region we
 call home. Cheech Marin's uncompromising vision, and generous partnerships
 with companies such as Target and Mervyn's have helped make this vibrant
 exhibition a reality at MCASD."
     Chicano presents the diverse heritage of Chicano culture -- a political
 and social statement among many people of Mexican descent.  "We're bringing
 our interpretation of the Chicano experience to the American public," says
 Marin.  "I want all Americans to understand that Chicano culture plays a big
 part in the patchwork quilt that is Americana.  The contributions of Chicanos
 have been so enormous, but they tend to be overlooked."
     Chicano Visions: American Painters on the Verge showcases a wide variety
 of Chicano visual art.  Curated by Rene Yanez, the exhibition features
 approximately 80 works by more than 26 artists, including Carlos Almaraz,
 Frank Romero, Gronk, Patssi Valdez, George Yepes, Rupert Garcia, Leo Limon,
 Margaret Garcia and Eloy Torres.  The works, which present images of urban
 life and the Chicano experience, date between 1969 and 2001.  While the
 majority of the works are drawn from the personal art collection of Cheech
 Marin, some are on loan from other collectors and institutions.  Chicano
 Visions will be displayed at the Museum of Contemporary Art San Diego's La
 Jolla location.
     Chicano Now: American Expressions is an interactive multi-media exhibition
 that offers expressions of Chicano cultural style through the eyes of the
 nation's premier Chicano and Chicana performing and independent film artists.
 Displayed in the Museum of Contemporary Art San Diego's downtown location,
 Chicano Now aims to spotlight Chicano culture through the main themes of work,
 family, style and identity.  Visitors to Chicano Now can select a song on the
 jukebox, try salsa dancing, get behind the wheel of a lowrider and learn more
 about the many contributions Chicanos have made to society.
     "Target and Mervyn's are proud to shine a spotlight on the rich heritage
 of Mexican-Americans.  Art transcends cultural barriers and speaks a universal
 language that binds communities together," said Laysha Ward, vice president of
 community relations for Target Corporation.  "We're excited to take this
 vibrant and dynamic exhibition to San Diego, a beautiful city that neighbors
 the Mexican border and celebrates the Chicano experience every day."
     "The social, cultural and political impact of Chicano life has been a
 mainstay in America since the birth of our country, and this wonderful exhibit
 provides a real up-close look at the lives and contributions of the Chicano
 people," said Jeff Blough, consumer marketing communications manager for HP's
 Imaging and Printing Group.  "HP is delighted to play a role in helping the
 public celebrate a slice of American life."
     For more information on Chicano, please visit www.chicano-art-life.com.
 
     About Museum of Contemporary Art San Diego
     The Museum of Contemporary Art San Diego (MCASD) functions as a cultural
 center -- a forum for the exploration of contemporary art and ideas; an art
 museum preserving, presenting, and interpreting the art of our time; and a
 research laboratory for artists and audiences.  Its Mission Statement reads:
 MCASD serves its audiences through the collection, preservation, exhibition
 and interpretation of works of art created from 1950 to the present.  Focusing
 on a bi-national and diverse constituency in the San Diego/Tijuana region as
 well as a national and international audience, we devote ourselves to the
 collection, preservation, exhibition, and study of works of art of the highest
 quality created since 1950; and, through these works, to increase
 understanding, appreciation, enjoyment and interest in art and its ability to
 enhance and enrich our lives.  We foster the work of living artists and
 promote an awareness and appreciation of the value and nature of emerging
 artistic creativity; and present and interpret significant developments in
 contemporary art through an innovative and interactive education program for
 adults and children.
 
     About Target Stores
     As of March 7, 2004, Minneapolis-based Target Stores will serve guests at
 1,249 stores in 47 states nationwide by delivering today's best retail trends
 at affordable prices.  Whether visiting a Target store or shopping online at
 target.com, guests enjoy a fun and convenient shopping experience with access
 to thousands of unique and highly differentiated items.  Target Stores, along
 with its parent company Target Corporation (NYSE:   TGT), gives back more than
 $2 million a week to its local communities through grants and special
 programs.  Since opening its first store in 1962, Target has partnered with
 nonprofit organizations, guests and team members to help meet community needs.
 
     About Mervyn's
     Mervyn's, headquartered in the San Francisco Bay Area, is a
 family-friendly neighborhood department store with 266 locations in 14 states.
 Known for its big brands at small prices, Mervyn's has a well-earned
 reputation for its extensive selection of national and owned-brand fashions
 and housewares.  With hundreds of top national brands such as adidas(R),
 Cuisinart(R), Dockers(R), Fieldcrest(R), Gloria Vanderbilt, Haggar(R),
 KitchenAid(TM), Lee(R), Levi's(R), Nike(R), Nine & Company, Samsonite(R),
 Sideout(R), and Unionbay(R), Mervyn's offers trend-right fashions for the
 entire family and the home.  With a focus on improving the lives of children
 and families, Mervyn's together with parent company Target Corporation,
 annually contributes more than $2 million a week to communities where the
 company operates.
 
     About Hewlett-Packard Company
     HP is a leading global provider of products, technologies, solutions and
 services to consumers and businesses.  The company's offerings span IT
 infrastructure, personal computing and access devices, global services and
 imaging and printing.  HP completed its merger transaction involving Compaq
 Computer Corp. on May 3, 2002.  More information about HP is available at
 http://www.hp.com.
 
     About Clear Channel Exhibitions
     Clear Channel Exhibitions (CCEE), a division of Clear Channel
 Entertainment, is based in San Antonio, Texas.  CCEE is a world leader in
 providing high quality, state-of-the-art educational family experiences, and
 produces exhibits in collaboration with more than 200 leading museums and
 research institutions.
 
 

SOURCE Target Stores
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