NORWALK, Conn., Nov. 8 /PRNewswire/ -- Cheers, the beverage magazine
for full-service bars and restaurants, today announces the winners of its
2008 "Cheers Awards for Beverage Excellence." The Cheers Awards for
Beverage Excellence are the adult beverage industry's highest honor for
beverage program operators in chain and multi-concept restaurant companies.
The awards will be presented by Cheers Editor Donna Hood Crecca and Cheers
Publisher Charles Forman on January 22, 2008, during the Cheers Beverage
Conference at the Hyatt Regency in Miami, Fla.
"Our 2008 Cheers Awards for Beverage Excellence program received a
record number of entries," says Forman. "We're delighted to be able to
honor those establishments that represent the best in the on-premise adult
The 2008 Cheers Awards for Beverage Excellence fall into 12 categories.
Each award is given based on the innovation and creativity of an
establishment's beverage program and its impact on the sales and
profitability of the establishment. Additional consideration is given to
the level of operator support of the program, such as a high level of staff
training or unique marketing efforts.
The following winners were selected by a panel of judges comprised of
leading beverage professionals and members of the Cheers Beverage
Best Overall Chain Beverage Program - Walt Disney World Resorts
Best Chain Hotel Beverage Program - Hilton Hotels
Best Chain Wine Program - Carrabba's
Best Chain Beer Program - Buffalo Wild Wings
Best Chain Spirits Program - Bennigan's
Best Beverage Merchandising Program - Hard Rock Cafe
Best Beverage Menu - Outback Steakhouse
Best Signature Drink - Walt Disney World Resorts
Best Drink Program - Ruth's Chris Steakhouse
Best Adult Non-Alcohol Drink Program - ESPN Zone
Best Responsible Alcohol Service Training Program - Applebee's
Best Multi-Concept Beverage Program - Back Bay Restaurant Group
Award winners will be honored throughout the 2008 Cheers Beverage
Conference (www.cheersconference.com) and featured in the January/February
issue of Cheers magazine.
About The Beverage Information Group
The Beverage Information Group (formerly Adams Beverage Group), a
division of M2MEDIA360, serves all aspects of the beverage alcohol industry
through Cheers, Beverage Dynamics and StateWays magazines, Adams Beverage
Handbooks, Adams Business Research and www.beveragenet.net.
M2MEDIA360 is a business-to-business media company with separate,
distinct and highly vertical properties. M2MEDIA360's print and online
products offer traditional and new methods for marketing and educating
readers in the food, beverage alcohol, petroleum, fine jewelry, geospatial
and horticulture industries.
Contact: Donna Hood Crecca, Editor
SOURCE Cheers Magazine