SANTA CLARA, Calif., Feb. 9, 2011 /PRNewswire/ -- Chegg, the number one textbook rental company, and the Independent College Bookstore Association (ICBA), the only professional cooperative dedicated exclusively to institutional college stores, today announced a partnership to bring low cost textbook rentals to ICBA college bookstores across the United States.
The partnership enables independent college bookstores to deliver affordable textbook rentals with Chegg. As a benefit, Chegg will provide free ICBA membership for each store that partners with Chegg to provide a textbook rental solution. In addition, Chegg will provide marketing collateral and campaigns to participating ICBA bookstores. Chegg currently partners with ICBA bookstores at Bowling Green State University, Kennesaw State University, University of Arizona, and Villanova University.
"Our partnership with the ICBA helps Chegg expand our textbook rentals to college bookstores nationwide," said Nathan Schultz, Vice President of Content Management at Chegg. "The ICBA stores we currently work with have been real innovators sharing a vision of providing students with the resources they need to be successful while saving them both time and money as well as building affinity with their campus bookstore."
In addition to its current partnerships with more than 40 schools, Chegg's relationship with the ICBA is another step forward in bringing Chegg's rental solution to millions of students across the U.S., helping them save hundreds of dollars over the course of their college career.
"Our goal is to help independent bookstores operate successfully and provide the best options for college students through innovative retail programs," said Stacy Waymire, Executive Director of the ICBA. "Our partnership with Chegg brings the leading textbook rental option directly to students through institutional bookstores. Students are searching for affordable access to textbooks and their campus store is delivering solutions."
For more information, contact Linda Rosenberg, Director of Campus Marketing at Chegg at Linda@chegg.com, Colm Pruvot, Regional Sales Manager at Chegg at Colm@chegg.com or Stacy Waymire, Executive Director of the ICBA at StacyWaymire@ICBAinc.com.
Chegg, the number one online textbook rental company, is helping students on more than 6,400 campuses nationwide save time, save money and get smarter. Students can save hundreds by renting in a variety of ways: online at Chegg.com and Borders.com, from the Chegg iPhone app and on select campus bookstores. In addition, to help students succeed in their college career, Chegg has expanded its offerings to include CourseRank, a course scheduling tool, and Cramster, the leading provider of online homework help. As a part of the company's on-going environmental efforts, Chegg plants a tree every time a student rents through a partnership with American Forests' Global ReLeaf program. Since its founding in 2007, the company has grown into a respected and trusted brand used by college students and was recently named to Time's Top 50 Websites. For more information, visit www.chegg.com.
About Independent College Bookstore Association
Since its inception in 1927, Independent College Bookstore Association (ICBA) continues to be the only professional cooperative dedicated exclusively to institutional collegiate retail stores. ICBA provides the opportunity for owners and decision makers committed to putting their schools and students first and to openly and enthusiastically share operational improvements. ICBA does this by providing exceptional programs and services including buying programs, professional development and much more.