Celebrates California's Decision to Legalize Gay Marriage

Free Seven-Day Memberships from the Dating Site that says 'Come As You Are'

Jun 13, 2008, 01:00 ET from

    DALLAS, June 13 /PRNewswire/ -- To acknowledge and celebrate
 California's historic ruling to overturn the state's ban on gay marriage, today announces it will offer free seven-day memberships to
 anyone in the state of California who visits on Monday, June 16, the
 same day San Francisco will begin issuing marriage licenses.
     " has always had an open, non-judgmental philosophy," said
 Mandy Ginsberg, general manager of "We are delighted that
 California will offer equal opportunity for all couples who want to declare
 their commitment. As a result, we have decided to offer this seven-day free
 trial as a symbol of our support, and as a way for all Californians to
 begin the process of finding someone they can commit to."'s "Come As You Are" mantra has created a destination that
 is attracting millions of diverse and creative people who are looking for
 the kind of relationship that fits their needs and their life-philosophy --
 whether it's a marriage, long-term commitment, or romance.
     After just two years, has become a leading online
 relationship site, thanks in large measure to its approach to matching
 singles.'s system is based upon decades of research into
 human attraction by Dr. Helen Fisher, an acclaimed biological
 anthropologist. Dr. Fisher continues to conduct her research today and uses
 her findings to capture deep personality characteristics that yield
 chemistry-inspired matches.'s support of gay rights and gay marriage has been a part
 of its practices and values since its inception. Last year, the brand
 launched a marketing campaign that challenged the exclusionary practices of
 eHarmony -- a California company -- for barring gays from its site. This
 effort included an advertising campaign that received national attention
 for its bold challenge, in media outlets including NPR, Newsweek, The New
 York Times and in hundreds of blogs. On June 16th, residents of California
 may redeem seven free days on by visiting
     Launched by in February 2006, was created to
 bring together independent-thinking, confident, diverse singles that are
 serious about finding a meaningful relationship. Based on the research of
 renowned biological anthropologist Dr. Helen Fisher, uses a
 proprietary test to predict which two people are most likely to experience
 a life-changing jolt of chemistry. This approach, combined with its "come
 as you are" philosophy and private matching technique, makes
 the ideal place to find the relationship that is right for each individual,
 whether it's marriage, romance, a partnership or a long-term commitment. is an operating business of IAC (Nasdaq:   IACI).