Chemistry.com Celebrates California's Decision to Legalize Gay Marriage
Free Seven-Day Memberships from the Dating Site that says 'Come As You Are'
DALLAS, June 13 /PRNewswire/ -- To acknowledge and celebrate California's historic ruling to overturn the state's ban on gay marriage, Chemistry.com today announces it will offer free seven-day memberships to anyone in the state of California who visits http://www.chemistry.com/offer/ChemistryCelebrates on Monday, June 16, the same day San Francisco will begin issuing marriage licenses. (Logo: http://www.newscom.com/cgi-bin/prnh/20080613/LAF006LOGO) "Chemistry.com has always had an open, non-judgmental philosophy," said Mandy Ginsberg, general manager of Chemistry.com. "We are delighted that California will offer equal opportunity for all couples who want to declare their commitment. As a result, we have decided to offer this seven-day free trial as a symbol of our support, and as a way for all Californians to begin the process of finding someone they can commit to." Chemistry.com's "Come As You Are" mantra has created a destination that is attracting millions of diverse and creative people who are looking for the kind of relationship that fits their needs and their life-philosophy -- whether it's a marriage, long-term commitment, or romance. After just two years, Chemistry.com has become a leading online relationship site, thanks in large measure to its approach to matching singles. Chemistry.com's system is based upon decades of research into human attraction by Dr. Helen Fisher, an acclaimed biological anthropologist. Dr. Fisher continues to conduct her research today and uses her findings to capture deep personality characteristics that yield chemistry-inspired matches. Chemistry.com's support of gay rights and gay marriage has been a part of its practices and values since its inception. Last year, the brand launched a marketing campaign that challenged the exclusionary practices of eHarmony -- a California company -- for barring gays from its site. This effort included an advertising campaign that received national attention for its bold challenge, in media outlets including NPR, Newsweek, The New York Times and in hundreds of blogs. On June 16th, residents of California may redeem seven free days on Chemistry.com by visiting http://www.chemistry.com/offer/ChemistryCelebrates. About Chemistry.com Launched by Match.com in February 2006, Chemistry.com was created to bring together independent-thinking, confident, diverse singles that are serious about finding a meaningful relationship. Based on the research of renowned biological anthropologist Dr. Helen Fisher, Chemistry.com uses a proprietary test to predict which two people are most likely to experience a life-changing jolt of chemistry. This approach, combined with its "come as you are" philosophy and private matching technique, makes Chemistry.com the ideal place to find the relationship that is right for each individual, whether it's marriage, romance, a partnership or a long-term commitment. Chemistry.com is an operating business of IAC (Nasdaq: IACI).
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