DALLAS, June 13 /PRNewswire/ -- To acknowledge and celebrate
California's historic ruling to overturn the state's ban on gay marriage,
Chemistry.com today announces it will offer free seven-day memberships to
anyone in the state of California who visits
http://www.chemistry.com/offer/ChemistryCelebrates on Monday, June 16, the
same day San Francisco will begin issuing marriage licenses.
"Chemistry.com has always had an open, non-judgmental philosophy," said
Mandy Ginsberg, general manager of Chemistry.com. "We are delighted that
California will offer equal opportunity for all couples who want to declare
their commitment. As a result, we have decided to offer this seven-day free
trial as a symbol of our support, and as a way for all Californians to
begin the process of finding someone they can commit to."
Chemistry.com's "Come As You Are" mantra has created a destination that
is attracting millions of diverse and creative people who are looking for
the kind of relationship that fits their needs and their life-philosophy --
whether it's a marriage, long-term commitment, or romance.
After just two years, Chemistry.com has become a leading online
relationship site, thanks in large measure to its approach to matching
singles. Chemistry.com's system is based upon decades of research into
human attraction by Dr. Helen Fisher, an acclaimed biological
anthropologist. Dr. Fisher continues to conduct her research today and uses
her findings to capture deep personality characteristics that yield
Chemistry.com's support of gay rights and gay marriage has been a part
of its practices and values since its inception. Last year, the brand
launched a marketing campaign that challenged the exclusionary practices of
eHarmony -- a California company -- for barring gays from its site. This
effort included an advertising campaign that received national attention
for its bold challenge, in media outlets including NPR, Newsweek, The New
York Times and in hundreds of blogs. On June 16th, residents of California
may redeem seven free days on Chemistry.com by visiting
Launched by Match.com in February 2006, Chemistry.com was created to
bring together independent-thinking, confident, diverse singles that are
serious about finding a meaningful relationship. Based on the research of
renowned biological anthropologist Dr. Helen Fisher, Chemistry.com uses a
proprietary test to predict which two people are most likely to experience
a life-changing jolt of chemistry. This approach, combined with its "come
as you are" philosophy and private matching technique, makes Chemistry.com
the ideal place to find the relationship that is right for each individual,
whether it's marriage, romance, a partnership or a long-term commitment.
Chemistry.com is an operating business of IAC (Nasdaq: IACI).