TRAVERSE CITY, Mich., Feb. 6, 2012 /PRNewswire-iReach/ -- Cherry Central Cooperative, Inc. announced the addition of a new cooperative member today.  Norfolk Cherry Company Limited located in Simcoe, Ontario will be joining Cherry Central's membership roster effective May 1, 2012.

"The addition of Norfolk Cherry Company Limited to the membership will broaden the cooperatives geographic representation of tart (sour) cherry production and thus offer more flexibility in satisfying our customer's needs" according to Cherry Central's President Richard Bogard.

Ryan Schuyler, spokesperson for Norfolk Cherry Company Limited said that "Norfolk Cherry Company Limited looks forward to working with Cherry Central and its members located across North America to better service the needs of our customers."

Bogard went on to say, "We are always looking for the right fit for Cherry Central Cooperative.  It's not about growth necessarily, but more about 'Does it make sense to our current producers and customers?'  If we can clearly see the value and we see the opportunity for success for both companies, then it is a natural fit as is the addition of Norfolk Cherry Company Limited to the cooperative."

About Norfolk Cherry Company Limited

Formed in 1974, Norfolk Cherry Company Limited is a tart (sour) cherry processing facility owned and operated by three sour cherry growers in south western Ontario near Simcoe. Norfolk Cherry Company Limited is the largest sour cherry processor in Canada.  Media Contact: Ryan Schuyler 519-426-5784 Ext. 4

About Cherry Central Cooperative, Inc.

Cherry Central Cooperative, Inc. is a federated marketing cooperative representing grower owned processing plants across North America.  Cherry Central is a global marketer of frozen, canned, bottled and dried products.  The cooperative has been recognized by the Michigan Department of Agriculture as its 2005 and 2010 Michigan Agriculture Exporter of the Year.  Cherry Central was formed in 1973 and has its corporate offices in Traverse City, Michigan.  www.cherrycentral.com Media Contact: Steve Eiseler 231-929-5943

Media Contact:

Steve Eiseler Cherry Central Cooperative, Inc, 231-946-1860, seiseler@cherrycentral.com

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SOURCE Cherry Central Cooperative, Inc.

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http://www.cherrycentral.com