NEW YORK, Feb. 19 /PRNewswire/ -- Cheryl F. McCants has been appointed
to Senior Vice President of Marketing and Communications for the National
Urban League. She will be responsible for creating and implementing the
League's marketing, communications and interactive strategy as well as
solidifying its brand identity nationwide.
"Cheryl is a recognized leader in the industry and brings a wealth of
knowledge and experience to the Urban League movement," said Marc Morial,
President and CEO of the National Urban League. "We are proud to welcome
someone with her talent and strategic excellence in communications,
marketing and branding."
An award-winning marketing and communications professional with more
than 20 years of experience, McCants joins the League after serving as Vice
President of Marketing and Brand Management for Girl Scouts of the USA.
There, she was responsible for developing and executing national marketing
and communications strategies to support local councils and headquarters
staff with an emphasis on the Hispanic, African American and Asian American
Prior to that, McCants was Founder and President of Impact Consulting
Enterprises, where she worked with the Ms. Foundation for Women to develop
a comprehensive communications plan for Take Our Daughters And Sons To
Work(R), a national educational initiative. She also served as a key
architect in the re-launch of the Converse footwear brand and in the
development of a strategic communications plan for Ashley Stewart to open
more than 200 stores over a five-year period. Her other experience includes
Global Corporate Responsibility Manager and Director of Communications for
the Jordan Brand for Nike, Inc., as well as several marketing, public
relations, operations and communications roles within AT&T.
McCants received a Master's of Science degree from The Columbia
University Graduate School of Journalism, and also holds a Master's of Arts
degree in Project Management from George Washington University. She also
holds two bachelor's degrees in Business Economics and Organizational
Behavior and Management from Brown University.
About the National Urban League
The National Urban League (www.nul.org) established in 1910, is the
nation's oldest and largest community-based movement devoted to empowering
African Americans to enter the economic and social mainstream. Today, the
National Urban League, headquartered in New York City, spearheads the non-
partisan efforts of its local affiliates. There are over 100 local
affiliates of the National Urban League located in 365 states and the
District of Columbia providing direct services to more than 2 million
people nationwide through programs, advocacy and research.
Contact: Kimberlee Bradshaw
or Adrien Seybert
SOURCE National Urban League