Cheryl F. McCants Joins National Urban League as Senior Vice President of Marketing and Communications

Feb 19, 2008, 00:00 ET from National Urban League

    NEW YORK, Feb. 19 /PRNewswire/ -- Cheryl F. McCants has been appointed
 to Senior Vice President of Marketing and Communications for the National
 Urban League. She will be responsible for creating and implementing the
 League's marketing, communications and interactive strategy as well as
 solidifying its brand identity nationwide.
     "Cheryl is a recognized leader in the industry and brings a wealth of
 knowledge and experience to the Urban League movement," said Marc Morial,
 President and CEO of the National Urban League. "We are proud to welcome
 someone with her talent and strategic excellence in communications,
 marketing and branding."
     An award-winning marketing and communications professional with more
 than 20 years of experience, McCants joins the League after serving as Vice
 President of Marketing and Brand Management for Girl Scouts of the USA.
 There, she was responsible for developing and executing national marketing
 and communications strategies to support local councils and headquarters
 staff with an emphasis on the Hispanic, African American and Asian American
     Prior to that, McCants was Founder and President of Impact Consulting
 Enterprises, where she worked with the Ms. Foundation for Women to develop
 a comprehensive communications plan for Take Our Daughters And Sons To
 Work(R), a national educational initiative. She also served as a key
 architect in the re-launch of the Converse footwear brand and in the
 development of a strategic communications plan for Ashley Stewart to open
 more than 200 stores over a five-year period. Her other experience includes
 Global Corporate Responsibility Manager and Director of Communications for
 the Jordan Brand for Nike, Inc., as well as several marketing, public
 relations, operations and communications roles within AT&T.
     McCants received a Master's of Science degree from The Columbia
 University Graduate School of Journalism, and also holds a Master's of Arts
 degree in Project Management from George Washington University. She also
 holds two bachelor's degrees in Business Economics and Organizational
 Behavior and Management from Brown University.
     About the National Urban League
     The National Urban League ( established in 1910, is the
 nation's oldest and largest community-based movement devoted to empowering
 African Americans to enter the economic and social mainstream. Today, the
 National Urban League, headquartered in New York City, spearheads the non-
 partisan efforts of its local affiliates. There are over 100 local
 affiliates of the National Urban League located in 365 states and the
 District of Columbia providing direct services to more than 2 million
 people nationwide through programs, advocacy and research.
Contact: Kimberlee Bradshaw 212-885-0506 or Adrien Seybert 212-558-5315

SOURCE National Urban League