Chester's International Name Debuts in Conjunction With Franchise Announcement

    BIRMINGHAM, Ala., April 26 /PRNewswire/ -- Chester Fried, a leading
 developer of quick service restaurant (QSR) concepts with a proven 50-year
 history in the food service arena, today announced the company is changing its
 name to Chester's International, LLC, and they have shifted their U.S.
 business model to a franchise program.
     "Chicken consumption is on the rise and our new logo and franchise program
 will help ensure brand consistency to all of our customers around the world,"
 stated Ted Giles, president and CEO of Chester's International, LLC. "We are
 excited to offer this program to those looking for an outstanding QSR
 opportunity with a highly successful company."
     Poultry meat consumption has been increasing steadily since the mid 1970s.
 In addition, sales at QSRs are projected to reach $123.9 billion in 2004, an
 increase of 3.9 percent over 2003, according to the National Restaurant
 Association.
     Chester's offers potential franchisees a great opportunity to enter the
 QSR chicken business with two great concepts -- in-line and restaurant in-
 store (grocery, travel plaza and convenience stores) locations.  They
 differentiate themselves from other QSRs by offering a variety of flexible
 store layouts at a lower cost for total start-up, flexible menu options and
 stores can open within 120 days of signing.   Franchisees also will benefit
 from Chester's University, where employees participate in a hands-on, five-day
 training program in a high-tech classroom and in-store settings, in addition
 to onsite training and grand opening support.  The franchise program also
 offers turn-key supply, marketing support and on-going operations support.
     The company uses the same secret breading recipe that has made them the
 popular choice for high-quality chicken cooked to perfection for more than 30
 years.  Chester's uses only real chicken that is specially marinated and
 offers double-breaded bone-in, tenders and potato wedges, as well as
 sandwiches, wraps, salads and breakfast.
     Franchise and site applications are available
 at www.chestersinternational.com .
 
     About Chester's International, LLC
     Chester's International, LLC, is a global quick serve restaurant (QSR)
 brand with more than 1,400 non-franchise locations.  The company originated in
 1952 with W.O. Giles' invention of the donut fryer, which later became the
 first patented ventless chicken fryer.  Today, Chester's brand fried chicken
 is the popular choice among QSR franchise opportunities ranging from
 convenience stores, truck stops, travel centers and supermarkets to in-line
 restaurants.  Chester's presents franchisees with co-branding opportunities
 alongside other leading QSRs, great-tasting and high-quality products,
 flexible menus, all day parts and support.  Chester's uses only real chicken
 that is specially marinated and offers double-breaded bone-in, tenders and
 potato wedges as well as sandwiches, wraps, salads and breakfast.  For more
 information, please visit our Web site at www.chestersinternational.com .
 
 

SOURCE  Chester's International, LLC