Chevrolet Offers Students Chance to Produce Super Bowl Ad

Sep 08, 2006, 01:00 ET from Chevrolet

    DETROIT, Sept. 8 /PRNewswire/ -- Today Chevrolet kicks off a unique
 contest for college students. Chevy is giving students a chance to compete
 for the opportunity to have their idea for a Chevy ad produced for the 2007
 Super Bowl -- one of the most coveted advertising spots on television with
 about 140 million viewers. The winning student team will also get to
 participate in the ad production process as their idea goes from concept to
 reality and is then aired during Super Bowl XLI.
     Teams will create the idea for a commercial promoting Chevrolet's bold
 new designs and innovative lineup of cars and crossovers, specifically the
 Aveo, Cobalt, HHR and Equinox. Since these cars and crossovers are
 particularly suited to the younger buyer's lifestyle and taste, contestants
 will design their ads to specifically target the youth market.
     "Chevrolet is America's No.1-selling automotive brand," said Ed Peper,
 Chevrolet's General Manager. "The Super Bowl is an American institution,
 and the commercials have become almost as big a tradition as the football.
 Who other than college students could breathe more fresh life into Super
 Bowl advertising? We're excited that Chevy, and our American Revolution,
 can bring them all together."
     The students will submit their ad ideas in a professional layout to be
 judged later this fall. The five finalist teams will be given all-expense
 paid trips to Detroit to present their concepts in person to Chevrolet and
 ad agency executives. The winning team will then have the chance to be part
 of the ad production process as their idea is developed, produced and then
 aired during the big game on February 4, 2007.
     Chevrolet is contacting advertising, marketing, design and film
 programs at about 340 colleges and universities across the country. They
 are also reaching out to hundreds of other schools, including community
 colleges, to give as many students as possible the chance to enter the
 contest. The "Chevy Super Bowl College Ad Challenge" is open to all
 full-time U.S. college students, who will compete in teams of up to three
     "We can't wait to see how the students respond to this real-world
 advertising challenge," Peper said. "We're proud that Chevrolet's 'An
 American Revolution' campaign has revamped Chevy's entire line-up in the
 past two and a half years, and we're eager to get the word out about the
 expressive designs and spirited performance of our vehicles. This is a
 unique way to give students a platform to tell us what they think will make
 a great ad and to participate in the production process. It's a fantastic
 opportunity for them and for us."
     To register for the contest and read the official rules, go to the
 Chevy Super Bowl College Ad Challenge website at Registration ends on September
 22, and contest submissions are due by October 13th.
     About Chevrolet
     Chevrolet is America's No. 1-selling automotive brand. With the largest
 dealer network in the U.S., Chevy is the leader in full-size trucks and in
 sales of vehicles priced $35,000 and above. Chevy delivers expressive
 design, spirited performance and great value with standard features usually
 found only on more expensive vehicles.

SOURCE Chevrolet