DETROIT, Sept. 8 /PRNewswire/ -- Today Chevrolet kicks off a unique
contest for college students. Chevy is giving students a chance to compete
for the opportunity to have their idea for a Chevy ad produced for the 2007
Super Bowl -- one of the most coveted advertising spots on television with
about 140 million viewers. The winning student team will also get to
participate in the ad production process as their idea goes from concept to
reality and is then aired during Super Bowl XLI.
Teams will create the idea for a commercial promoting Chevrolet's bold
new designs and innovative lineup of cars and crossovers, specifically the
Aveo, Cobalt, HHR and Equinox. Since these cars and crossovers are
particularly suited to the younger buyer's lifestyle and taste, contestants
will design their ads to specifically target the youth market.
"Chevrolet is America's No.1-selling automotive brand," said Ed Peper,
Chevrolet's General Manager. "The Super Bowl is an American institution,
and the commercials have become almost as big a tradition as the football.
Who other than college students could breathe more fresh life into Super
Bowl advertising? We're excited that Chevy, and our American Revolution,
can bring them all together."
The students will submit their ad ideas in a professional layout to be
judged later this fall. The five finalist teams will be given all-expense
paid trips to Detroit to present their concepts in person to Chevrolet and
ad agency executives. The winning team will then have the chance to be part
of the ad production process as their idea is developed, produced and then
aired during the big game on February 4, 2007.
Chevrolet is contacting advertising, marketing, design and film
programs at about 340 colleges and universities across the country. They
are also reaching out to hundreds of other schools, including community
colleges, to give as many students as possible the chance to enter the
contest. The "Chevy Super Bowl College Ad Challenge" is open to all
full-time U.S. college students, who will compete in teams of up to three
"We can't wait to see how the students respond to this real-world
advertising challenge," Peper said. "We're proud that Chevrolet's 'An
American Revolution' campaign has revamped Chevy's entire line-up in the
past two and a half years, and we're eager to get the word out about the
expressive designs and spirited performance of our vehicles. This is a
unique way to give students a platform to tell us what they think will make
a great ad and to participate in the production process. It's a fantastic
opportunity for them and for us."
To register for the contest and read the official rules, go to the
Chevy Super Bowl College Ad Challenge website at
http://www.edventurepartners.com/chevysb. Registration ends on September
22, and contest submissions are due by October 13th.
Chevrolet is America's No. 1-selling automotive brand. With the largest
dealer network in the U.S., Chevy is the leader in full-size trucks and in
sales of vehicles priced $35,000 and above. Chevy delivers expressive
design, spirited performance and great value with standard features usually
found only on more expensive vehicles.