Chicago Bulls and Chicago Blackhawks Add New Tech Player

Sonoma Partners Standardizes Technology at United Center

CHICAGO, Oct. 1 /PRNewswire/ -- Sonoma Partners, a leading provider of Microsoft Dynamics CRM in the United States, is delivering a winning combination of new technology to the United Center, home to the Chicago Blackhawks and Chicago Bulls. The latest Microsoft Dynamics CRM deployment to the team's Corporate Sponsorship and Marketing departments is the fourth phase of a customer relationship management project begun last year.

Beginning in 2008, Sonoma Partners deployed Microsoft Dynamics CRM for the United Center's Prospecting and Premium Seating departments to replace multiple existing Goldmine deployments. The goal of the initial CRM project to streamline sales processes and consolidate onto one Microsoft technology platform was an instant winner. With the capability to reuse and easily update existing modules from one organization to another, the United Center saw immediate benefits from the cost effective and timely rollout.

Approximately 30 sales representatives from each team use Microsoft Dynamics CRM to manage prospect lists, customer information, track inventory data, manage contracts and follow up on activities with automated workflow processes. With the additional rollout of Microsoft Dynamics CRM to the Corporate Sponsorship and Marketing departments, users have the ability to track sponsorship assets such as scoreboard and ribbonboard advertising, concourse signs, and TV and/or radio spots.

"We chose Microsoft Dynamics CRM because our previous CRM solution was not scalable or flexible enough to accommodate our separate businesses and existing technology platforms," said Robert Gorman, Director of Information Systems at the United Center. "Microsoft Dynamics CRM works much better for us because of its automated workflows, integration with Microsoft Office, SharePoint 2007 and other vertical market applications."

Gorman is excited about next steps in the project which will include integrating the Levy dining and catering business as well as the teams Community Relations department's to Microsoft Dynamics CRM later this year.

About Sonoma Partners

Chicago-based Sonoma Partners LLC sells, customizes and implements Microsoft Dynamics CRM for enterprise and mid-size companies throughout the United States. Founded in 2001, it has worked exclusively with Microsoft Dynamics CRM since the Beta release of version 1.0. Microsoft twice awarded Sonoma Partners as the Global Microsoft CRM Partner of the Year. In addition, Sonoma Partners has written multiple books about Microsoft Dynamics CRM for Microsoft Press.

SOURCE Sonoma Partners

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