Chick-fil-A Awards Free Meals to Cow-Dressed Customers on Cow Appreciation Day

Jul 11, 2007, 01:00 ET from Chick-fil-A, Inc.

    ATLANTA, July 11 /PRNewswire/ -- For the superstitious, Friday, July 13
 could be an anxious day, but for the bovine-minded, it could be a lucky
 day. As part of its third annual Cow Appreciation Day event, Chick-fil-A(R)
 is offering a free combo meal (breakfast, lunch or dinner) to any customer
 who isn't "too chicken" to visit any of the chain's 1,300-plus restaurants
 fully dressed as a cow on July 13.
     (Logo: )
     Last year's Cow Appreciation Day celebration - and the resulting
 turnout - confirmed that Chick-fil-A has a strong following of customers
 willing to go to great lengths to show their appreciation for cows (not to
 mention, to receive a free combo meal). More than 4,000 customers visited
 Chick-fil-A restaurants throughout the country dressed in cow-themed
 costumes, complete with black-and-white spots, furry ears, cow bells, and
 homemade sandwich boards with their personalized renditions of
 Chick-fil-A's "Eat Mor Chikin(R)" Cow messages.
     "Cow Appreciation Day has turned into its own pop culture phenomenon
 and it's a natural fit with our 'Eat Mor Chikin' Cow marketing campaign,"
 said Steve Robinson, Chick-fil-A's senior vice president of marketing.
 "We've always known that Chick-fil-A has had a loyal customer following,
 but Cow Appreciation Day is a great reminder of just how passionate our
 customers are."
     It was "udder insanity" last year at many Chick-fil-A restaurants.
 While most restaurants reported reasonably sized groups of cow-dressed
 customers, others hosted substantial groups from local YMCAs, churches, day
 cares, summer camp programs and businesses. A herd of 300-plus cow-spotted
 customers from a local summer camp stampeded the Chick-fil-A restaurant in
 Olive Branch, Miss., while one of the chain's mall locations in Port
 Charlotte, Fla., hosted approximately 200 cows, and more than 100 cow-clad
 customers visited the Chick-fil-A restaurant in Douglasville, Ga.
     Celebrating its 40th year in business, Atlanta-based Chick-fil-A, Inc.,
 is the nation's second-largest quick-service chicken restaurant chain
 (based on sales), with nearly 1,300 restaurants in 37 states and Washington
 D.C. In 2006, Chick-fil-A produced record sales of $2.275 billion - a 15.16
 percent overall increase and an 8.52 percent same-store sales gain that
 helped extend the chain's streak of consecutive sales gains to 39 years.

SOURCE Chick-fil-A, Inc.