Chick-fil-A Conducts Nationwide 'Show Us the Cow' Online Photo Contest

Chain offers $1,000 U.S. Savings Bond for best photo depicting 'Eat Mor

Chikin' Cow

Jun 25, 2007, 01:00 ET from Chick-fil-A

    ATLANTA, June 25 /PRNewswire/ -- It is often said that a picture is
 worth a thousand words, which is why Chick-fil-A(R) is encouraging its
 younger fans to do the talking for them by participating in its "Show us
 the Cow" contest. The online contest, announced today in partnership with
 Spot What!(TM) children's books, invites youngsters to have their parents
 upload pictures that include the Chick-fil-A "Eat Mor Chikin(R)" Cow at
 various spots around the world. Once the pictures are uploaded to, the public can vote for their favorite photo.
     (Photo: )
     (Logo: )
     From June 25 through Sept. 30, children age 10 and younger are
 encouraged to work together with an adult to take and submit photos
 featuring the "Eat Mor Chikin" Cows in a creative way -- whether it's in
 front of the Statue of Liberty or at a family picnic. The cows can be
 costumed, stuffed or even a paper cut-out, as long as they're included in
 the photo. The Web site will provide details about uploading photos for the
     The Grand Prize Winner will receive a United States Series EE Savings
 Bond with a maturity value of $1,000, a catered party for their classroom,
 free Chick-fil-A Kid's Meals for a year and a digital camera, among other
 gifts. Additional prizes will be awarded to the contestants of the 40
 photos that receive the most votes, as well as to the top 10 finalists as
 selected by the judges.
     The contest details will first appear on the inside back cover of the
 four different Spot WHAT! book titles, which will be provided individually
 with the purchase of a Chick-fil-A Kid's Meal this summer. This series of
 children's books, from publisher Frederick Thomas, introduces children to
 fun, visual puzzles and easy-to-read clues. Each puzzle includes an "Eat
 Mor Chikin" Cow as an additional element of surprise.
     "The 'Show Us the Cow' promotion is a fun and creative way for families
 to interact with the Chick-fil-A brand," said Angela Savage, senior
 creative services consultant for Chick-fil-A. "The Chick-fil-A Kid's Meal
 Program is committed to bringing children quality food as well as fun and
 educational activities."
     Chick-fil-A has a long-standing commitment to providing premiums that
 promote adult-child interaction and that emphasize the importance of strong
 character and education. During 2007, Kid's Meals will include exciting
 premiums such as CD-ROMs, storybooks, mystery games and more.
     The contest is open to U.S. residents ages 10 and under only. For
 official contest rules and information, please visit

SOURCE Chick-fil-A