Chick-fil-A Launches Online Video Contest to Find the Chain's Biggest Fan

-- Chain Offers 40 Months of Free Meals for Best Video --

Nov 12, 2007, 00:00 ET from Chick-fil-A

    ATLANTA, Nov. 12 /PRNewswire/ -- Chick-fil-A is on a search to find its
 most passionate fan. The person who could easily eat Chick-fil-A for
 breakfast, lunch and dinner six days a week. The customer who has trouble
 getting through the day without a glass of Chick-fil-A(R) Lemonade or
 Chick- fil-A(R) Iced Tea. Or the one who stockpiles Chick-fil-A meals on
 Saturday to ensure they are set for Sunday when the chain's restaurants are
     As part of its year-long 40th anniversary celebration, Chick-fil-A is
 launching an online video contest to find the brand's greatest fan in the
 country. Beginning Nov. 13, Chick-fil-A fans can submit a video - up to one
 minute in length - that creatively pleads their case as to why they believe
 they are the brand's most passionate fan. The prize at stake? A Chick-fil-A
 loyalist's dream: 40 months of free Chick-fil-A Combo Meals, a trip for two
 to Atlanta to visit the corporate headquarters, and Chick-fil-A
     Contestants can upload their videos directly to the chain's newly
 designed Web site,, through Jan. 15, 2008. The public
 will vote on their favorite entries to determine the top 10 videos before
 Chick-fil-A weighs in to determine the grand prize winner. The 10 finalists
 will be awarded complimentary Chick-fil-A(R) Combo Meals for one year and a
 Chick-fil-A merchandise prize pack.
     "The 'Biggest Chick-fil-A Fan' contest is an engaging way to capture
 some of the fantastic stories our fans have shared with us anecdotally
 through the years, and we felt our 40th anniversary year was the perfect
 opportunity to launch something like this," said Steve Robinson,
 Chick-fil-A's senior vice president of marketing. "The contest is also a
 great way to continue experimenting with social media tools."
     For official contest rules and additional information, please visit The contest Web site features a personal
 invitation from Chick-fil-A President and COO Dan Cathy appealing to
 "Raving Fans" to enter the competition.

SOURCE Chick-fil-A