Chick-fil-A's 'Eat Mor Chikin' Cows One-Up Themselves with the 2008 'One-Hit Wonder' Calendar

America's Best-selling Calendar - FREE this Year with the Purchase of a $20

Card - is the Gift that Keeps On Giving All Year Long with Valuable Monthly


Nov 14, 2007, 00:00 ET from Chick-fil-A

    ATLANTA, Nov. 14 /PRNewswire/ -- Moove over Randy, Paula and Simon. The
 vote is in and the Chick-fil-A "Eat Mor Chikin(R)" Cows are the latest
 music sensation. The 11th edition of the star-studded cow-themed calendar
 spotlights One-Hit Wonder Cows! And it appears that their self-preservation
 crooning has again landed them at the top of the charts.
     (Logo: )
     (Photo: )
     The 2008 calendar depicts monthly scenes with the Chick-fil-A Cows
 "mooing" their hearts out for their fans. Though their singing stardom may
 only last for the calendar year, they continue promoting chicken however
 they can in an effort to save their hides. Highlights include Junior
 Double-Cheese Jr. singing "Chicken Ain't Cheatin'," Spicy Skirtsteak's hit
 "Gimme Chicken One More Time," and Veal Medallion crooning "Chickens in the
     At just $5 (plus tax), the One-Hit Wonder Cow Calendars make great gift
 items for all ages, with an added benefit of more than $30 in valuable
 Chick- fil-A food coupons. From mid-November through December, Chick-fil-A
 is also offering a free calendar to customers who purchase a re-loadable
 Chick-fil-A Card in the amount of $20 or more. The 2008 Cow Calendars will
 be available through Dec. 29 (or while supplies last) at participating
 Chick-fil-A restaurants nationwide and online at . In
 addition, four plush toy versions of the One-Hit Wonder Cows will be
 available for purchase at $4.99 each.
     "After 10 years, we're flattered that our customers still eagerly
 anticipate learning what the year's calendar theme will be," said Steve
 Robinson, Chick-fil-A's senior vice president of marketing. "I continue to
 be surprised by the limitless humor these calendars evoke, and I expect the
 One- Hit Wonder edition to maintain the Cows' status as one of America's
 most popular calendars."
     The Cow Calendars have been a tremendous success since Chick-fil-A
 introduced its first version in 1998. After circulating approximately
 337,000 copies of that first edition, the overwhelming popularity of the
 calendar series has prompted Chick-fil-A to produce more than 1.8 million
 copies for 2008.
     Chick-fil-A's annual calendar highlights the success the chain has
 enjoyed since introducing the "Eat Mor Chikin" Cows. Since 1995, the
 renegade Cows have entertained consumers with their desperate,
 self-preserving antics in an effort to convert beef eaters to chicken fans.
 The Chick-fil-A Cows were recently recognized as one of America's most
 popular advertising icons and became the newest members of New York's
 Madison Avenue Advertising Walk of Fame.
     "Each year, we challenge ourselves to one-up the cow calendar from the
 previous year," said Stan Richards, principal and founder of The Richards
 Group. "This year's calendar - the Chick-fil-A 2008 One Hit Wonder Cows -
 establishes a new benchmark. The iconic cows have never been more fun and
     The excitement around the Cow Calendar each year serves as proof that
 more customers than ever are heeding the Cows' advice. Since the Cow
 campaign debuted in 1995, Chick-fil-A sales have more than quadrupled, from
 just over $500 million in 1995 to nearly $2.3 billion in 2006.

SOURCE Chick-fil-A