Chick-fil-A's 'Eat Mor Chikin' Cows One-Up Themselves with the 2008 'One-Hit Wonder' Calendar
America's Best-selling Calendar - FREE this Year with the Purchase of a $20
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ATLANTA, Nov. 14 /PRNewswire/ -- Moove over Randy, Paula and Simon. The vote is in and the Chick-fil-A "Eat Mor Chikin(R)" Cows are the latest music sensation. The 11th edition of the star-studded cow-themed calendar spotlights One-Hit Wonder Cows! And it appears that their self-preservation crooning has again landed them at the top of the charts. (Logo: http://www.newscom.com/cgi-bin/prnh/20020219/CHICKFILALOGO ) (Photo: http://www.newscom.com/cgi-bin/prnh/20071114/CLW075 ) The 2008 calendar depicts monthly scenes with the Chick-fil-A Cows "mooing" their hearts out for their fans. Though their singing stardom may only last for the calendar year, they continue promoting chicken however they can in an effort to save their hides. Highlights include Junior Double-Cheese Jr. singing "Chicken Ain't Cheatin'," Spicy Skirtsteak's hit "Gimme Chicken One More Time," and Veal Medallion crooning "Chickens in the Night." At just $5 (plus tax), the One-Hit Wonder Cow Calendars make great gift items for all ages, with an added benefit of more than $30 in valuable Chick- fil-A food coupons. From mid-November through December, Chick-fil-A is also offering a free calendar to customers who purchase a re-loadable Chick-fil-A Card in the amount of $20 or more. The 2008 Cow Calendars will be available through Dec. 29 (or while supplies last) at participating Chick-fil-A restaurants nationwide and online at www.chick-fil-a.com . In addition, four plush toy versions of the One-Hit Wonder Cows will be available for purchase at $4.99 each. "After 10 years, we're flattered that our customers still eagerly anticipate learning what the year's calendar theme will be," said Steve Robinson, Chick-fil-A's senior vice president of marketing. "I continue to be surprised by the limitless humor these calendars evoke, and I expect the One- Hit Wonder edition to maintain the Cows' status as one of America's most popular calendars." The Cow Calendars have been a tremendous success since Chick-fil-A introduced its first version in 1998. After circulating approximately 337,000 copies of that first edition, the overwhelming popularity of the calendar series has prompted Chick-fil-A to produce more than 1.8 million copies for 2008. Chick-fil-A's annual calendar highlights the success the chain has enjoyed since introducing the "Eat Mor Chikin" Cows. Since 1995, the renegade Cows have entertained consumers with their desperate, self-preserving antics in an effort to convert beef eaters to chicken fans. The Chick-fil-A Cows were recently recognized as one of America's most popular advertising icons and became the newest members of New York's Madison Avenue Advertising Walk of Fame. "Each year, we challenge ourselves to one-up the cow calendar from the previous year," said Stan Richards, principal and founder of The Richards Group. "This year's calendar - the Chick-fil-A 2008 One Hit Wonder Cows - establishes a new benchmark. The iconic cows have never been more fun and engaging." The excitement around the Cow Calendar each year serves as proof that more customers than ever are heeding the Cows' advice. Since the Cow campaign debuted in 1995, Chick-fil-A sales have more than quadrupled, from just over $500 million in 1995 to nearly $2.3 billion in 2006.
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