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Chicken or Egg Debate Moves to Breakfast With Hardee's(R) Chicken Fillet Biscuit

Chicken Isn't Just a Lunch and Dinner Entree Option Anymore



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    ST. LOUIS, March 31 /PRNewswire/ -- Long a staple on its breakfast menu
 in the South, Hardee's(R) is now rolling-out the popular Chicken Fillet
 Biscuit to its restaurants system-wide. Consumer interest in breakfast
 sandwiches and entrees without eggs has been on the rise for many years,
 from cold pizza to hot burgers, so the chain believes the time is right to
 bring the Chicken Fillet Biscuit to the masses.
 
     "For generations, people in the South have been eating biscuits with
 various types of meat in them -- and no eggs -- for breakfast," said Brad
 Haley, Hardee's executive vice president of marketing. "Over the years we
 have sold many, many breakfast biscuits with not only traditional breakfast
 meats, like ham or bacon, but also fried chicken, grilled pork chops and
 other egg-less creations. When people in other parts of the country hear
 about this kind of thing, their first reaction is often one of surprise
 but, when they think about it for a moment, they realize that they really
 don't automatically have to have eggs on their breakfast sandwiches and
 that, in this case, fried chicken on a biscuit sounds pretty darned good in
 the morning."
 
     The Chicken Fillet Biscuit features a crispy buttermilk battered
 chicken breast fillet served on Hardee's signature Made from Scratch
 biscuit. It will be sold at participating Hardee's restaurants (and Carl's
 Jr. restaurants in Oklahoma City) for $2.99 by itself or $4.59 in a small
 combo meal. Prices may vary.
 
     Hardee's Food Systems, Inc. is a wholly owned subsidiary of CKE
 Restaurants, Inc. (NYSE:   CKR) of Carpinteria, Calif. As of its fiscal 2008
 fourth quarter ended Jan. 28, 2008, CKE Restaurants, Inc., through its
 subsidiaries, had a total of 3,067 franchised, licensed or company-operated
 restaurants in 42 states and in 13 countries, including 1,141 Carl's Jr.
 restaurants and 1,926 Hardee's restaurants. For more information, or to
 find a Hardee's near you, go to http://www.ckr.com or
 http://www.hardees.com.
 
 
 

SOURCE Hardee's

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