Chili's Announces Search for New Advertising Agency

Apr 23, 2007, 01:00 ET from Brinker International

    DALLAS, April 23 /PRNewswire-FirstCall/ -- Chili's Grill & Bar(R) has
 announced it will commence a search for a new advertising agency.
     Chili's and its long standing agency, Austin-based GSD&M, teamed up for
 many notable advertising and creative campaigns throughout the years,
 including the launch of the Baby Back Ribs jingle, which is arguably one of
 the most memorable campaigns in contemporary advertising.
     "Last week we sat down, as we have for 20 years, and had a good
 conversation with our long-time friends at GSD&M. Together we reflected
 upon the incredible success we've shared. From 219 stores to now over
 1,300, together we built this iconic brand. But we knew it was time to go
 our separate ways," said Todd Diener, President of Chili's Grill & Bar.
 "We're ending just like we started, friends and respected professionals
 embracing the future."
     "To everything, there is a season. What a ride. We got to be a big part
 of Norman Brinker's vision and the fulfillment of that vision with the
 leaders who followed. From Baby Back Ribs to last week's gold Ogilvy Award,
 it's been a wonderful learning experience. Chili's will grow and prosper,
 and so will GSD&M," said Steve Gurasich, CEO of GSD&M.
     Chili's Grill & Bar is the flagship brand of Dallas-based Brinker
 International (NYSE:   EAT), a recognized leader in casual dining. Chili's
 offers a fun, energetic atmosphere and a distinct, fresh mix of grilled
 American favorites at more than 1,300 locations in 24 countries. Other
 Brinker brands include Romano's Macaroni Grill, Maggiano's Little Italy and
 On The Border Mexican Grill & Cantina. For more information, please visit
     Contact: Media Relations
                (800) 775-7290

SOURCE Brinker International