DALLAS, April 23 /PRNewswire-FirstCall/ -- Chili's Grill & Bar(R) has
announced it will commence a search for a new advertising agency.
Chili's and its long standing agency, Austin-based GSD&M, teamed up for
many notable advertising and creative campaigns throughout the years,
including the launch of the Baby Back Ribs jingle, which is arguably one of
the most memorable campaigns in contemporary advertising.
"Last week we sat down, as we have for 20 years, and had a good
conversation with our long-time friends at GSD&M. Together we reflected
upon the incredible success we've shared. From 219 stores to now over
1,300, together we built this iconic brand. But we knew it was time to go
our separate ways," said Todd Diener, President of Chili's Grill & Bar.
"We're ending just like we started, friends and respected professionals
embracing the future."
"To everything, there is a season. What a ride. We got to be a big part
of Norman Brinker's vision and the fulfillment of that vision with the
leaders who followed. From Baby Back Ribs to last week's gold Ogilvy Award,
it's been a wonderful learning experience. Chili's will grow and prosper,
and so will GSD&M," said Steve Gurasich, CEO of GSD&M.
Chili's Grill & Bar is the flagship brand of Dallas-based Brinker
International (NYSE: EAT), a recognized leader in casual dining. Chili's
offers a fun, energetic atmosphere and a distinct, fresh mix of grilled
American favorites at more than 1,300 locations in 24 countries. Other
Brinker brands include Romano's Macaroni Grill, Maggiano's Little Italy and
On The Border Mexican Grill & Cantina. For more information, please visit
Contact: Media Relations
SOURCE Brinker International