China Greenhouse Industry Research Report 2011-2016
NEW YORK, May 29, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
China Greenhouse Industry Research Report 2011-2016http://www.reportlinker.com/p0803166/China-Greenhouse-Industry-Research-Report-2011-2016.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Press
Summary China ChinaWe collected various data and made lots of analysis on the greenhouse market, it also contains the investment return, challenge the enterprises faced and the strategy they made. It is a good study for the greenhouse enterprises and investors who have interest on the industry to fully understand the industry development, the market operation in China, and to make correct competition strategy and investment plan.
Table of Contents CHAPTER I DEVELOPMENT ENVIRONMENT OF CHINESE GREENHOUSE INDUSTRY 11SECTION I GREENHOUSE INDUSTRY AND ITS FEATURE ANALYSIS 11I. DEFINITION OF THE INDUSTRY 11II. PERFORMANCE INDEX OF GREENHOUSE 11III. CLASSIFICATION OF GREENHOUSES 12IV. INDUSTRY CYCLE 15SECTION II ECONOMIC DEVELOPMENT ENVIRONMENT 17I. ANALYSIS OF GDP HISTORICAL CHANGES 17II. ANALYSIS OF HISTORICAL CHANGES OF FIXED ASSETS INVESTMENT 19III. FORECAST AND ANALYSIS OF CHINA'S ECONOMIC DEVELOPMENT IN 2012 24SECTION IV SOCIAL DEVELOPMENT ENVIRONMENT 27I. CHINESE POPULATION SIZE 27II. AGE STRUCTURE 28III. EDUCATION BACKGROUND STRUCTURE 28IV. REGIONAL STRUCTURE 29V. CONSUMPTION CONCEPT 29CHAPTER V ENVIRONMENT FOR INVESTMENT AND FINANCING 31I. FINANCIAL OPENNESS 31II. FINANCE POLICIES 31IV. FOREIGN EXCHANGE POLICY 32V. BANK CREDIT POLICY 32VI. FINANCING POLICY OF EQUITY AND BONDS 34
CHAPTER II ANALYSIS OF PRODUCTION STATUS OF CHINA'S GREENHOUSE 36
SECTION I OVERVIEW OF PRODUCTION CAPACITY OF GREENHOUSE 36I. ANALYSIS OF PRODUCTION CAPACITY FROM 2007 TO 2011 36II. PREDICTION OF PRODUCTION CAPACITY FROM 2011 TO 2016 36SECTION II OVERVIEW OF GREENHOUSE MARKET CAPACITY 37I. ANALYSIS OF MARKET CAPACITY FROM 2007 TO 2011 37II. INVESTIGATION ON CAPACITY CONFIGURATION AND CAPACITY UTILIZATION 38III. FORECAST OF MARKET CAPACITY FROM 2011 TO 2016 38SECTION III ANALYSIS OF LIFE CYCLE OF GREENHOUSE INDUSTRY 39
CHAPTER III ANALYSIS OF MARKET SUPPLY AND DEMAND OF GREENHOUSE PRODUCTS 40
SECTION I OVERALL MARKET SIZE IN CHINA 40I. SIZE OF GROSS 40II. GROWTH RATE 40III. MARKET SITUATION OF EACH QUARTER 41SECTION II ANALYSIS OF MARKET STRUCTURE 42I. MARKET STRUCTURE OF PRODUCT 42II. MARKET STRUCTURE OF BRAND 42III. REGIONAL MARKET STRUCTURE 43IV. MARKET STRUCTURE OF CHANNEL 43(I) SALES METHOD OF GREENHOUSE ENTERPRISES 43(II) FACTORS AFFECTING THE CHANNEL MARKETING STRATEGY OF GREENHOUSE ENTERPRISES AND SELECTION OF CHANNEL MARKETING STRATEGY 45
CHAPTER V COMPETITION PATTERN OF CHINA'S GREENHOUSE MARKET AND EVALUATION OF MANUFACTURER'S MARKET COMPETITIVENESS IN 2011 46
SECTION I ANALYSIS OF COMPETITION PATTERN 46SECTION II EVALUATION OF MARKET COMPETITIVENESS OF MAIN MANUFACTURERS 46I. PRODUCT COMPETITIVENESS 46II. PRICE COMPETITIVENESS 46III. CHANNEL COMPETITIVENESS 46IV. BRAND COMPETITIVENESS 47
CHAPTER VII ANALYSIS OF COMPETITION PERFORMANCE OF GREENHOUSE INDUSTRY 47
SECTION I ANALYSIS OF PROFITABILITY 47I. SALES GROSS PROFIT MARGIN OF GREENHOUSE INDUSTRY FROM 2007 TO 2011 47II. SALES PROFIT RATIO OF GREENHOUSE INDUSTRY FROM 2007 TO 2011 48III. RATE OF RETURN ON TOTAL ASSETS OF GREENHOUSE INDUSTRY FROM 2007 TO 2011 49IV. RATE OF RETURN ON NET ASSETS OF GREENHOUSE INDUSTRY FROM 2007 TO 2011 49V. FORECAST OF PROFITABILITY OF GREENHOUSE INDUSTRY FROM 2011 TO 2015 50SECTION II ANALYSIS OF INDUSTRY GROWTH CAPABILITY 51I. ANALYSIS OF SALES REVENUE GROWTH OF GREENHOUSE INDUSTRY FROM 2007 TO 2011 51II. ANALYSIS OF GROWTH OF TOTAL ASSETS OF GREENHOUSE INDUSTRY FROM 2007 TO 2011 51III. ANALYSIS OF GROWTH OF FIXED ASSETS OF GREENHOUSE INDUSTRY FROM 2007 TO 2011 52IV. ANALYSIS OF GROWTH OF NET ASSETS OF GREENHOUSE INDUSTRY FROM 2007 TO 2011 53V. ANALYSIS OF PROFIT GROWTH OF GREENHOUSE INDUSTRY FROM 2007 TO 2011 53SECTION III ANALYSIS OF DEBT-PAYING ABILITY 54I. ANALYSIS OF QUICK RATIO OF GREENHOUSE INDUSTRY FROM 2007 TO 2011 54II. ANALYSIS OF LIQUIDITY RATIO OF GREENHOUSE INDUSTRY FROM 2007 TO 2011 54III. ANALYSIS OF TIMES INTEREST EARNED OF GREENHOUSE INDUSTRY FROM 2007 TO 2011 55
CHAPTER IV ANALYSIS OF THE OPERATIONAL CAPACITY OF THE INDUSTRY 56
I. ANALYSIS OF TURNOVER RATE OF TOTAL ASSETS OF GREENHOUSE INDUSTRY FROM 2007 TO 2011 56II. ANALYSIS OF TURNOVER RATE OF NET ASSETS OF GREENHOUSE INDUSTRY FROM 2007 TO 2011 56III. ANALYSIS OF RECEIVABLES TURNOVER RATIO OF GREENHOUSE INDUSTRY FROM 2007 TO 2011 57IV. ANALYSIS OF INVENTORY TURNOVER RATE OF GREENHOUSE INDUSTRY FROM 2007 TO 2011 57SECTION V ANALYSIS ON CONCENTRATION DEGREE OF CHINESE GREENHOUSE INDUSTRY 58SECTION VI PERFORMANCE ANALYSIS OF ENTERPRISES UNDER DIFFERENT OWNERSHIP SYSTEMS IN GREENHOUSE INDUSTRY 58SECTION VII PERFORMANCE ANALYSIS OF ENTERPRISES WITH DIFFERENT SCALES IN GREENHOUSE INDUSTRY 58SECTION VIII ANALYSIS ON DISTRIBUTION SYSTEM OF GREENHOUSE MARKET 59I. ANALYSIS OF SALES CHANNEL MODES 59II. SELECTION OF BEST PRODUCT SALES CHANNEL 59
CHAPTER VIII DEVELOPMENT FORECAST OF GREENHOUSE MARKET IN 2010 59
SECTION I PREDICTION ON DEVELOPING PROSPECTS OF INTERNATIONAL MARKET 59I. FORECAST OF ECONOMIC GROWTH AND DEMAND FROM 2012 TO 2016 59II. FORECAST OF TOTAL INDUSTRY OUTPUT FROM 2010 TO 2016 60III. PREDICTION ON THE MEDIUM-TERM AND LONG-TERM MARKET DEVELOPMENT STRATEGIES IN CHINA 611. ADVICE ON STRATEGY 612. ADVICE ON FINANCIAL STRATEGY 62SECTION II PROSPECT FOR CHINESE RESOURCES ALLOCATION 63
CHAPTER IX ANALYSIS ON CHINESE GREENHOUSE INDUSTRY INVESTMENT AND FINANCING 64
SECTION I CONDITION ABOUT THE ENTRY OF FOREIGN CAPITAL INTO CHINESE GREENHOUSE INDUSTRY 64SECTION II COOPERATION, MERGER AND ACQUISITION OF CHINESE GREENHOUSE INDUSTRY 64SECTION III ANALYSIS ON INVESTMENT SYSTEM OF CHINESE GREENHOUSE INDUSTRY 65SECTION IV ANALYSIS ON THE CAPITAL MARKET FINANCING OF CHINESE GREENHOUSE INDUSTRY 67
CHAPTER X INVESTMENT STRATEGY OF GREENHOUSE INDUSTRY 67
SECTION I PRODUCT POSITIONING STRATEGY 67I. MARKET SEGMENTATION STRATEGY 67II. SELECTION OF TARGET MARKET 67SECTION II PRODUCT DEVELOPMENT STRATEGY 69I. FOCUS ON PRODUCT QUALITY 69II. ENHANCEMENT OF DIVERSIFIED PRODUCT DEVELOPMENT 69SECTION III STRATEGY OF SALES CHANNEL 70I. CLASSIFICATION OF SALES MODE 70II. RECOMMENDATION FOR MARKET INVESTMENT 70SECTION IV STRATEGY OF BRAND OPERATION 70I. OPERATION MODE OF DIFFERENT BRANDS 70II. HOW TO DEVELOP A BRAND 73SECTION V SERVICE STRATEGY 74
CHAPTER XI ANALYSIS OF CHINA'S KEY ENTERPRISES IN GREENHOUSE INDUSTRY 74
SECTION I ZHENGZHOU NUOBO AGRICULTURAL TECHNOLOGY CO., LTD. 74I. OVERVIEW 74II. ANALYSIS OF BUSINESS STATE FROM 2009 TO 2011 75III. MAIN BUSINESS DATA INDICATORS FROM 2009 TO 2011 80SECTION II HUISHAN AREA YANQIAO SHUANGNONGSHENG AGRO-SHED PLANT 81I. COMPANY PROFILE 81II. ANALYSIS OF BUSINESS STATE FROM 2009 TO 2011 82III. MAIN BUSINESS DATA INDICATOR FROM 2009 TO 2011 87SECTION III WUXI GOLDENSTAR AGRO-SHED CO., LTD. 88I. OVERVIEW 88II. ANALYSIS OF BUSINESS STATE FROM 2009 TO 2011 89III. MAIN BUSINESS DATA INDICATOR FROM 2009 TO 2011 94SECTION IV HENGYUANLINONG (BEIJING) AGRICULTURAL TECHNOLOGY CO., LTD. 95I. OVERVIEW 95II. ANALYSIS OF BUSINESS STATE FROM 2009 TO 2011 96III. MAIN BUSINESS DATA INDICATOR FROM 2009 TO 2011 101SECTION V ANYANG DONGFENG JINDADI MACHINERY RESEARCH INSTITUTE IN HENAN PROVINCE 102I. OVERVIEW 102II. ANALYSIS OF BUSINESS STATE FROM 2009 TO 2011 102III. MAIN BUSINESS DATA INDICATOR FROM 2009 TO 2011 107
CHAPTER XII ANALYSIS ON INVESTMENT IN GREENHOUSE IN CHINA IN 2010 108
SECTION I INVESTMENT ENVIRONMENT 108I. ANALYSIS OF RESOURCE ENVIRONMENT 108II. ANALYSIS ON MARKET COMPETITION 109III ANALYSIS ON POLICY ENVIRONMENT 109SECTION II ANALYSIS ON INVESTMENT OPPORTUNITY 110SECTION III. INVESTMENT RISK AND COUNTERMEASURE ANALYSIS 110SECTION IV PROSPECTS OF INVESTMENT AND DEVELOPMENT 111I. DEVELOPMENT TREND IN MARKET SUPPLY AND DEMAND 111II. OUTLOOK OF FUTURE DEVELOPMENT 111
CHAPTER XIII ANALYSIS OF THE TREND OF GREENHOUSE RELATED INDUSTRY IN 2010 112
SECTION I ANALYSIS OF THE INFLUENCE FROM THE UPSTREAM INDUSTRY 112SECTION II ANALYSIS OF THE INFLUENCE FROM THE DOWNSTREAM INDUSTRY 112
CHAPTER XIV ANALYSIS OF THE GROWING ABILITY AND STABILITY OF GREENHOUSE INDUSTRY 114
SECTION I LIFE CYCLE ANALYSIS OF GREENHOUSE INDUSTRY 114SECTION II ANALYSIS OF THE GROWTH AND FLUCTUATION OF GREENHOUSE INDUSTRY 114SECTION III ANALYSIS OF THE CONCENTRATION OF GREENHOUSE INDUSTRY 114
CHAPTER XV ANALYSIS ON RISK TEND IN GREENHOUSE INDUSTRY AND COUNTERMEASURE 115
SECTION I RISK ANALYSIS OF GREENHOUSE INDUSTRY 115I. RISKS OF MARKET COMPETITION 115II. ANALYSIS OF PRESSURE RISK OF RAW MATERIALS 115III. ANALYSIS ON TECHNICAL RISKS 116IV. RISKS OF POLICY AND SYSTEM 116V. RISK IN ENTRANCE AND WITHDRAWAL 116SECTION II ANALYSIS OF INVESTMENT RISK AND CONTROL STRATEGY IN GREENHOUSE INDUSTRY 116I. MARKET RISKS AND CONTROL STRATEGIES OF GREENHOUSE INDUSTRY FROM 2010 TO 2016 116I. POLICY RISKS AND CONTROL STRATEGIES OF GREENHOUSE INDUSTRY FROM 2010 TO 2016 117III. OPERATION RISKS AND CONTROL STRATEGIES OF GREENHOUSE INDUSTRY FROM 2010 TO 2016 117IV. HORIZONTAL COMPETITION RISKS AND CONTROL STRATEGIES OF GREENHOUSE INDUSTRY FROM 2010 TO 2016 117V. OTHER RISKS AND CONTROL STRATEGIES OF GREENHOUSE INDUSTRY FROM 2010 TO 2016 118VI. OPINIONS OF EXPERTS 118
CHAPTER XVI RISK OF INVESTMENT IN GREENHOUSE INDUSTRY 120
SECTION I MACRO-CONTROL RISK IN GREENHOUSE INDUSTRY 120SECTION II INDUSTRIAL COMPETITION RISK IN GREENHOUSE INDUSTRY 120SECTION III RISK OF SUPPLY AND DEMAND FLUCTUATION OF GREENHOUSE INDUSTRY 121SECTION IV RISK IN TECHNICAL INNOVATION OF GREENHOUSE INDUSTRY 121SECTION V. RISK IN OPERATION MANAGEMENT OF GREENHOUSE INDUSTRY 121
CHAPTER XVII RESEARCH AND ANALYSIS OF DEVELOPMENT TREND OF GREENHOUSE INDUSTRY IN CHINA FROM 2011 TO 2016 123
SECTION I FORECAST OF INTERNATIONAL MARKET OF GREENHOUSE INDUSTRY FROM 2011 TO 2016 123I. FORECAST OF PRODUCTION CAPACITY OF GREENHOUSE INDUSTRY 123II. PROSPECTS OF MARKET DEMAND IN GREENHOUSE INDUSTRY 123SECTION II DEVELOPMENT TREND OF GREENHOUSE INDUSTRY IN CHINA 124I. PREDICTION ON PRODUCT DEVELOPMENT TREND 124II. TECHNOLOGY DEVELOPMENT TREND 125SECTION I FORECAST OF CHINESE MARKET OF GREENHOUSE INDUSTRY FROM 2011 TO 2016 125SOURCES: RELEVANT ECONOMIC MODELS PREDICTION 125
CHAPTER XVIII ANALYSIS AND RESEARCH ON INVESTMENT OPPORTUNITY IN GREENHOUSE INDUSTRY 127
SECTION I INVESTMENT OPPORTUNITY OF MAIN REGIONS FOR GREENHOUSE INDUSTRY FROM 2011 TO 2016 127SECTION II INVESTMENT OPPORTUNITY IN EXPORT MARKET IN GREENHOUSE INDUSTRY FROM 2011 TO 2016 127SECTION III DIVERSIFIED INVESTMENT OPPORTUNITY FOR GREENHOUSE ENTERPRISES FROM 2011 TO 2016 127
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