MARLBOROUGH, Mass., Oct. 29 /PRNewswire/ -- Less and less individuals are trying out Bing, according to a study released today by online ad network Chitika. In looking at network traffic from August through the first half of October, it appears that although Bing's share of search impressions has declined at a steady rate, the number of users coming through Microsoft's decision engine has declined much more quickly.

In August, over 8% of search engine users and 6.7% of search traffic came from Bing. Since then, however, Microsoft's impressions share has dropped to 5.44%, and the user share has decreased even more significantly, to 6.28%.

    Search Share: Impressions
                            August           September            October
    Google                  81.80%             84.19%              84.99%
    Yahoo!                   9.08%              7.73%               7.26%
    Bing                     6.76%              5.76%               5.44%
    (Based on a sample of 579,555,134 impressions across the Chitika network)


    Search Share: Unique Users
                            August           September            October
    Google                  79.86%             82.87%              83.82%
    Yahoo!                   9.36%              8.03%               7.42%
    Bing                     8.24%              6.56%               6.25%
    (Based on a sample of 273,537,852 users across the Chitika network)

Looking at the sharp user decline, it appears as though Bing's advertising campaign had a very positive effect over the summer, convincing users to come over and try out the new Google-killer in town. But Bing seems to have failed to retain the bump in users who came over, who have migrated back to - or never truly left - Google.

About Chitika

Chitika, Inc., is a search-based online advertising network, leading the way in intent-based advertising and search engine insights. Chitika provides publishers with an innovative way to monetize search engine traffic, and advertisers a new way of generating leads with clear consumer intent. With over 60,000 sites and 2 billion monthly impressions, the Chitika network is the pulse of the online world. For more information, visit http://chitika.com

    Contact:
    Daniel Ruby
    Research Director, Online Insights
    Chitika, Inc.
    +866.441.7203 x966
    press@chitika.com

This release was issued through The Xpress Press News Service, merging e-mail and satellite distribution technologies to reach business analysts and media outlets worldwide. For more information, visit http://www.XpressPress.com

SOURCE Chitika, Inc.

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